Senior Digital Marketing Manager

About Definitive Healthcare:

At Definitive Healthcare (NASDAQ: DH) were passionate about turning data analytics and expertise into meaningful intelligence that helps our customers achieve success and shape the future of healthcare. We empower them to uncover the right markets opportunities and peoplepaving the way for smarter decisions and greater impact.

Headquartered just outside of Boston Massachusetts Definitive Healthcare operates across North America Europe and India supporting a growing global client base of more than 2400 customers since our founding in 2011.

Were also a great place to work. In 2024 and 2025 we earned multiple workplace honors including Built Ins 100 Best Places to Work in Boston (both years) a Stevie Bronze Award for Great Employers and recognition as a Great Place to Work in India.

We foster a collaborative inclusive culture where diverse perspectives drive innovation. Through programs like DefinitiveCares and our employee-led affinity groups we strive to promote connection education and inclusion.

Jobsummary:

As the Senior Digital Marketing Manager you own digital demand strategy and performance delivering pipeline and revenue impact for the business. Youdefine and drivean integrated digital strategy in close partnership with cross-functional stakeholders and Growth Strategists on the Demand Generation team to ensure alignment visibility and shared ownership of growth outcomes.

Youlead paid media and organic growthprograms endto endsetting strategy directing agency execution managing investment against revenue targets andproactively communicating performanceinsights and recommendationsacross the organization.

Whatyoulldo:

Digitaldemandstrategy &revenueimpact

• Ownthe integrateddigital demand strategy across paid mediaandSEO/GEO ensuring tactics supportpipeline and revenue goals.

• Define and own the digital marketing roadmap making investment and tradeoff decisions across channels tests and initiatives in alignment with broader company growthobjectives.

• Continuously evaluate performancetoreallocate spendand/or reprioritize workto maximize ROI and revenue impact.

• Partnercross-functionally and within the demand generation teamto influence contentand improveprospect/customerjourneys.

• Use market platform and competitive insights to guide experimentation conversion optimization and the evolution of digital strategy across the funnel.

Paidmedia &agencyleadership

• Own paid media performance end to end including channel mix forecasting optimization priorities and budget management.

• Lead agency partners driving execution ensuring clear direction accountability and measurable outcomes.

• Ensure paid media programs are integrated into broader full-funnel demand generation initiatives.

Reporting and insights

• Define success metrics measurement frameworksforecastingand attribution approaches to evaluate performance and inform investment decisions.

• Own performance reporting and insights across digital channels proactively communicating trends results and recommendations.

• Translate data into clear narratives that inform decision-making and investment strategy.

• Proactively surface risks opportunities and recommendations to stakeholders ensuring visibility and alignment.
  

Whatwerelooking for:

• 7 years of experience in digital marketing or demand generation with deepexpertisein paid media and SEO/GEOin a B2B environment.

• Proven experience owning strategy performance and optimizationnot just execution.

• Strong analytical skills and comfort using data to inform decisions and optimizations.

• Experience managing agencies and external partners with clear expectations and accountability.

• Strong understanding of how digital marketing supports full-funnel demand generation and revenue outcomes.

• Comfortoperatingacross modern digital marketing analytics and CRM platforms with the ability to evaluate and maximize tools rather than simplyoperatethem.

• Experience with Agile Marketing and Healthcare Industrymarketinga plus.

Why join us:

• Own an integrated digital demand strategy withdirectimpact on pipeline and revenue.

• Work on a highly collaborative data-driven team wherenew ideasand experimentation are encouraged.

• Grow your scope and influence as the digital demand engine and broader Demand Generation function continue to scale.

Compensation and Benefits

The salary range for this position is $91000 $169000 per year which represents the base pay the company reasonably and in good faith expects to pay for this role. Actual pay within this range will be determined based on factors such as relevant experience skills and qualifications.

Depending on the position employees may also be eligible to participate in a company bonus or commission plan. All employees are eligible for a comprehensive benefits package including medical dental and vision coverage unlimited paid time off and participation in the companys 401(k) plan with employer contribution.

Why we love Definitive and why you will too!

• Industry leading products
• Work hard and have fun doing it
• Incredibly fast growth means limitless opportunity
• Flexible and dynamic culture
• Work alongside some of the most talented and dedicated teammates
• Definitive Cares our community service group gives all of us a chance to give back
• Competitive benefits package including great healthcare benefits and a 401(k) match

What our Employees are saying about us on Glassdoor:

Great Work atmosphere great work life balance excellent company to work for amazing top notch product incredible customer service lots of tools to help you succeed.

-Business Development Manager

Great team. Amazing growth. Employees are treated very well.

-Research Analyst

I have waited 36 years to work at a dream job for a dream company and I am so happy to have finally got there.

-Profile Analyst

If you dont fit all of these qualifications but believe youre still a great fit feel free to apply and tell us why in your cover letter.

If you are a California Colorado New York City or Washington resident and this role is a remote role you can receive additional information about the compensation and benefits for this role which we will provide upon request.

Definitive Hiring Philosophy

Definitive Healthcare is an equal opportunity employer that celebrates diversity and is committed to creating an inclusive workplace with equal opportunity for all applicants and teammates. Our goal is to recruit the most talented people from a diverse candidate pool regardless of race color religion age gender gender identity sexual orientation or any other status. If youre interested in working in a fast growing exciting working environment we encourage you to apply!

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Please note: All communications regarding the hiring process at Definitive Healthcare will come directly from one of our corporate recruiters or coordinators with an @ email address. We will never request any money transfer or purchase of equipment with a promise of reimbursement. If you receive any suspicious communications please reach out to to confirm your status in the application process.