Director, Paid Social

WHO WE ARE

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire grow and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP) our vision is to make sophisticated marketing simple by unifying identity intelligence and omnichannel activation into a single platform powered by one of the industrys largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more go to .

The Paid Social Director is a full-time positionon the Media Activation teamresponsible for managing end-to-end paid social campaigns for both brand-direct and agency clients. This role requiresa high levelofexpertiseacross the social ecosystem with a primary focus on large-scale campaigns across MetaandTikTok as well as exposure to SnapchatLinkedInReddit and Pinterest.

Responsibilities encompass overseeing all aspects of campaign setup optimization and analysis beginning with serving as a strategic partner and primary point of contact for our clients. We need an expert who thrives in client-facing situations someone who can identify what clients need and guide them in the right direction to best support their business goals. The role requires a combination of hands-on ad management and delegation of core duties to internal operations teams. You will be given the autonomy to make operational decisions based on your knowledge of the paid social advertising space and will be expected to proactively manage expectations to ensure we are a true partner not just an activation team.Depending on your location this role could be hybrid (NYC Nashville LA San Francisco Miami) or remote.

RESPONSIBILITIES

• Strategic Client Partnership: Serve as the primary strategic lead moving beyond execution to act as a partner that drives the clients business forward with proactive ideas and growth strategies.
• Client Relationship Management: Lead all aspects of client communication and campaign onboarding ensuring expectations are met and proactivelyidentifyingways to support the clients business needs.
• Strategic Insights & Reporting: Deliver performance updates on a cadence aligned with client requirements. These updates should go beyond basic metrics toprovidemeaningful insights that guide broader business decisions.
• Platform Performance: Drive results for large-scale campaigns primarily on Meta and TikTok withadditionalmanagement of LinkedIn Snapchat and other social channels as required by the client.
• Team Oversight & Execution: Coordinate with internal operations teams to prioritize tasks andmaintaina high standard of execution accuracy across all accounts.
• Data Strategy: Use the Zeta Data Cloud toidentifyand implement sophisticated audience targeting strategies to improve campaign performance.

REQUIREMENTS

• 5 years of hands-on experience in Paid Social advertising.
• Meta Expertise: Advanced expert-level knowledge of Meta Ads Manager isrequired.
• Client-Facing Excellence: A proventrack recordof managing high-touch client relationships and thriving in a consultative partner-based role.
• Strategic Ability:Demonstratedsuccess in translating complex business goals into actionable social media strategies and great ideas that drive growth.
• Platform Knowledge: Strong experience with TikTok is highly preferred. Familiarity with LinkedIn Snapchat Reddit or Pinterest is a plus.
• Technical Proficiency: A deep understanding of media mechanics including KPI optimization audience targeting pixel/technical implementations (CAPI) and budget management.
• Attention to Detail: Meticulous quantitative skills and a high bar for quality and accuracy in campaign execution.
• Education: BA/BS degree including quantitative coursework (exceptions made for highly experienced candidates).

BENEFITS & PERKS

• Unlimited PTO
• Excellent medical dental and vision coverage
• Employee Equity
• Employee Discounts Virtual Wellness Classes and Pet Insurance And more!!

SALARY RANGE

The salary range for this role is $100000 - $140000 depending on location and experience.

PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to and does not discriminate on the basis of an individuals sex race color religion age disability status as a veteran or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation gender identity or expression.

Were committed to building a workplace culture of trust and belonging so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate support and advocate for one another. Learn more about our commitment to diversity equity and inclusion here: IN THE NEWS!

Experience:

Director