GTM Marketing Lead (UK)
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Job description
Better Collective is a global sports media group attracting over 400 million monthly visits across our portfolio of leading brands - including AceOdds HLTV The Nation Network Action Network Futbolsites and more. Were on a mission to make sport more exciting accessible and engaging for fans around the world. With our innovative approach and fan-first mindset were redefining how sports content is experienced and shared.
Were launching a new betting product and are looking for a Marketing Lead to own go-to-market strategy influencer partnerships and execution in UK. This role will be responsible for driving brand awareness user acquisition and localization of the product for the UK market.
Responsibilities
Spearhead marketing strategy for a new betting product launch in UK
Build out and manage network of creator partnerships to drive adoption of the product
Develop and execute acquisition campaigns across digital social influencer and affiliate channels
Own localization strategy: messaging creatives and cultural relevance for UK audiences
Partner closely with product growth and compliance teams
Track performance metrics and optimize campaigns
Manage agencies contractors and external partners as needed
Requirements
57 years of marketing experience ideally in betting space
Deep knowledge of the UK betting ecosystem user behavior and regulatory landscape
Proven experience launching or scaling a consumer product in UK
Strong background in performance marketing influencer/affiliate marketing or growth
Data-driven mindset with experience using analytics and attribution tools
Nice to Have
Experience with sportsbook or iGaming launches
Existing network of UK creators affiliates or media partners
Startup or high-growth environment experience
What we offer
Opportunity to lead a high-impact product launch
Ownership over marketing strategy in one of the worlds largest betting markets
Competitive compensation with upside
Comprehensive health benefits covering medical dental and vision
Life and disability insurance
Paid parental leave
A supportive fun and kind team dedicated to your success
- London United Kingdom
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About Company
Better Collective: Leading digital sports media group with top sports media brands and esports coverage. Stay updated on news and careers
