Digital Marketing Specialist

Playing an essential role in the U.S. economy Fannie Mae is foundational to housing finance. Here your expertise can help fuel purpose-driven innovation that expands access to homeownership and affordable rental housing across the country. Join Fannie Mae to grow your career and help people find a place to call home.

Job Description

As a valued colleague on our Digital Product Marketing team you will be accountable for the digital experience for Single Family Multifamily or Capital Markets business segments. This includes: partnering with segment marketing teams to understand their business goals initiating and prioritizing digital projects and executing on roadmaps analyzing user experience data sharing results and performance with stakeholders recommending and implementing testing and optimization plans and ensuring that projects are executed within brand standards.

We have two openings for this position.

THE IMPACT YOU WILL MAKE

The Digital Marketing Specialist role will offer you the flexibility to make each day your own while working alongside people who care so that you can deliver on the following responsibilities:

• Contribute to the development and advancement of the digital experience to advance organizational objectives and goals for lines of business.

• Oversee digital experience execution for assigned business segments and key audiences with an emphasis on the main website.

• Monitor audience journey and business performance across digital channels (e.g. website email) according to goals and KPIs and make recommendations.

• Develop and execute digital test plans.

• Perform website audits and identify action items.

• Partner with other areas of digital marketing team such as analytics channel owners website operations audience experience/content to develop strategies and execution plans.

• Partner with legal and risk teams as appropriate.

THE EXPERIENCE YOU BRING TO THE TEAM

Minimum Required Experiences

• 2 years related experience in digital marketing creating content making strategic recommendations and executing experiences across websites.

• Experience managing website A/B testing.

• Experience analyzing digital marketing web analytics and making recommendations for optimization.

• Prior experience managing and executing parts of a digital strategy.

• Prior experience taking research and data insights and applying them to recommendations.

• Strong project management skills.

• Strong collaboration and communication skills.

Desired Experiences

• Bachelors degree or equivalent.

• Experience working in financial services or a highly-regulated industry.

• Familiarity with accessibility standards (WCAG 2.1) and compliance requirements.

• Google Analytics and HTML/CSS knowledge a plus.

• Understanding of marketing automation and multi-channel campaign orchestration including email journeys cross-channel content distribution customer journey mapping and marketing KPIs.

Marketing Digital Marketing Senior Associate

Target Pay Range: $96000 - $124000 a year

Qualifications

Education:

The future is what you make it to be. Discover compelling opportunities at most roles employees are expected to work onsite on a regular basis at their designated office -office work cadence is determined by your manager. Proximity within a reasonable commute to your designated office location is preferred unless the job is noted as open to remote.

Fannie Mae is an equal opportunity employer and considers qualified applicants for employment without regard to race color religion sex national origin disability age sexual orientation gender identity/gender expression marital or parental status or any other protected factor. Fannie Mae is committed to providing reasonable accommodations to qualified individuals with disabilities who are employees or applicants for employment unless to do so would cause undue hardship to the company. If you need assistance using our online system and/or you need a reasonable accommodation related to the hiring/application process please complete this form.

The hiring range for this role is set forth below. Final salaries will generally vary within that range based on factors that include but are not limited to skill set depth of experience certifications and other relevant qualifications. This position is eligible to participate in a Fannie Mae incentive program (subject to the terms of the program). As part of our comprehensive benefits package Fannie Mae offers a broad range of Health Life Voluntary Lifestyle and other benefits and perks that enhance an employees physical mental emotional and financial well-being. See more here.

Requisition compensation:

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