Marketing Content Specialist
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Job Location:
St. Petersburg, FL - USA
Monthly Salary:
$ 60000 - 70000
Posted on:
13 hours ago
Vacancies:
1 Vacancy
Job Summary
Reporting to the Senior Manager of Content Strategy the Content Specialist will help translate Squaremouths value proposition into powerful revenue-driving long-form copy across our website.
What Youll Do
Own the creation of high-quality search-intent-driven content across landing pages long-form guides blog articles and email campaigns
Develop and optimize content that improves organic rankings increases qualified traffic and drives conversions
Conduct keyword research and SERP analysis using tools such as ClearScope and SEMrush to identify content opportunities and gaps
Analyze performance using Google Analytics and Search Console to refine strategy improve engagement and maximize ROI
Continuously refresh and optimize existing content to maintain rankings and improve user experience
Monitor competitor content strategies to ensure Squaremouth maintains a leadership position in travel insurance
Identify timely newsworthy travel and insurance trends to create content that captures emerging demand
What Were Looking For
A portfolio showcasing long-form and transactional copy is required for consideration for this role.
5 years of copywriting experience working for an agency in-house at a brand or freelancing for B2C advertisers preferably with a focus on direct response style
Bachelors degree in English Communications Journalism or related field
Experience generating content for SEO
Proficiency in using tools like Surfer AI ClearScope and SEMRush
A self-starter with excellent written and verbal communication skills
Ability to give accept and apply feedback
Ability to work effectively in a remote environment both as a team member and individual contributor
Experience writing for industries like insurance fintech or education is preferred
Salary Transparency:
Disclosure required under applicable law in California Colorado Illinois Maryland Minnesota New York New Jersey and Washington states: The expected salary range for this position is $60000-$70000 and will be impacted by factors such as the successful candidates skills experience and working location as well as the specific positions business line scope and International is proud to offer comprehensive benefit and total compensation packages: health/dental/vision/life/disability insurance FSA HSA and 401(k) accounts paid-time-off benefits such as vacation sick and personal days and eligible bonuses equity and commissions for some positions.
#SPG
#Remote
Department MarketingRequired Experience: 5-7 years of relevant experienceRequired Travel: No Travel RequiredRequired Education: Bachelors degree (4-year degree)HUB International Limited is an equal opportunity employer that does not discriminate on the basis of race/ethnicity national origin religion age color sex sexual orientation gender identity disability or veterans status or any other characteristic protected by local state or federal laws rules or regulations.
We endeavor to make this website accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process please contact the recruiting team. This contact information is for accommodation requests only; do not use this contact information to inquire about the status of applications.
Required Experience:
IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
HUB International is a leading North American insurance brokerage that provides employee benefits, business, and personal insurance products and services.
