Copywriter
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15 hours ago
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Job Summary
Description
Copywriter Fluke Creative Studio
Location: São Paulo - SP
Why You Should Join Fluke
Fluke helps the worlds essential industries keep their operations safe reliable and running at peak performance. As part of Flukes inhouse creative agency youll shape the voice of a trusted global brand while telling stories that empower technicians engineers and operations teams who keep critical systems moving every day.
In this role youll blend creativity with technical insighttranslating complex SaaS connectedsolution and industrial concepts into clear engaging content. Youll collaborate with a passionate multidisciplinary creative team and have the opportunity to influence how Fluke communicates across new digital platforms products and experiences.
What Youll Do
Creative Storytelling & Brand Writing
- Develop clear compelling copy for digital print video and integrated campaigns that support Flukes key priorities including software adoption and connected reliability.
- Craft narratives that resonate with technical audiences while reinforcing Flukes leadership in safety reliability and digital transformation.
- Create headlines scripts taglines customer stories and value propositions across SaaS CMMS and hardwaresoftware ecosystems.
- Maintain and evolve Flukes brand voice across global channels.
Technical & Product Writing
- Translate complex SaaS CMMS and cloudconnected product capabilities into accessible accurate and userfocused content.
- Partner with Product Marketing UX Product Management and subjectmatter experts to articulate benefits workflows and use cases for industrial and software audiences.
- Write content for product pages feature announcements release notes onboarding flows microcopy solution briefs landing pages and training materials.
- Support content for dashboards asset management workflows predictive tools APIs and connected ecosystems.
Content Development for Growth (SEO / AEO / GEO)
- Create discoverable highperforming content optimized for search and intent.
- Work with Digital teams to align on keyword strategy and user search behavior.
- Produce structured content for FAQs howto guides resource articles and web pages.
- Continuously refine content based on analytics and testing.
CrossFunctional Collaboration
- Partner with designers art directors videographers and producers on integrated creative work.
- Align messaging with Brand Product Marketing UX and Commercial teamsespecially during software launches.
- Participate in brainstorms creative reviews and concept development.
- Manage feedback from multiple stakeholders with clarity and a solutionsfocused mindset.
Operational Excellence
- Manage multiple projects in a fastmoving environment while meeting deadlines and quality standards.
- Ensure all content meets brand legal accessibility and technical requirements.
- Contribute to writing guidelines templates and documentation.
- Collaborate with external partners on translation and localization when needed.
Innovation & Continuous Improvement
- Stay current on SaaS messaging trends UX writing practices and emerging content formats.
- Explore new tools including AIassisted writing to improve efficiency and creativity.
- Advocate for customercentric storytelling rooted in empathy and insight.
What You Bring
MustHave Qualifications
- Bachelors degree in English Communications Journalism Marketing Technical Writing or equivalent experience.
- 37 years of professional writing experience in SaaS CMMS B2B tech or a creative/agency environment.
- Portfolio demonstrating strong writing across formats (product copy UX writing digital campaigns scripts release notes emails etc.).
- Ability to translate complex technical concepts into clear compelling content.
- Strong writing editing and storytelling skills with high attention to detail.
- Experience collaborating with crossfunctional teams managing feedback and adapting messaging.
- Comfortable working in fastpaced iterative environments.
NicetoHave Qualifications
- Experience writing for industrial engineering maintenance or technical audiences.
- Knowledge of SEO and structured content principles.
- Familiarity with connected ecosystems SaaS workflows or mobile/cloud software.
- Experience with projectmanagement tools (e.g. Asana Workfront).
What Youll Get
- Competitive salary and performancebased incentives
- Comprehensive health dental and vision insurance
- Paid time off holidays and flexible working options
- Learning and development programs including access to professional courses
- Opportunities to shape content strategy for a global brand
- Supportive collaborative and inclusive team culture
- Equipment and tools needed to succeed in a digitalfirst environment
#LI-NL1
#LI-Hybrid
Key Skills
- Presentation Skills
- Marketing
- Proofreading
- Copy Editing
- Adobe Creative Suite
- Multichannel Marketing
- SEO
- Alternative dispute resolution
- Copywriting
- Creative Writing
- Branding
- Writing Skills
About Company
Fortive Corporation Overview Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product d ... View more
