Digital Marketing Strategist

About PulseMediaNL

PulseMediaNL is excited to announce an opening for a Digital Marketing Strategist to join our innovative Marketing team. This full-time remote position allows you to work from anywhere while contributing to dynamic marketing campaigns that drive our brands success in the marketing and advertising industry. Based in Riyadh youll be part of a forward-thinking team that values creativity and strategic thinking.

As a Digital Marketing Strategist you will play a vital role in developing and executing effective digital marketing strategies that enhance our online presence and engage our target audience. Your contributions will be essential in driving traffic increasing conversions and boosting brand awareness through various digital channels. This is an excellent opportunity for someone looking to kickstart their career in digital marketing with a company that promotes growth and learning.

We offer a competitive salary and as part of our team you will have the chance to grow your skills in a supportive environment focused on innovation and excellence.

Role Overview

The Digital Marketing Strategist is responsible for designing and leading high-level digital strategies that guide campaign execution across paid organic and owned channels. This role is more strategic than operational focusing on planning forecasting positioning and performance frameworks.

You will collaborate closely with performance marketers content teams designers and account managers to ensure cohesive ROI-focused campaigns.

Key Responsibilities

Strategic Planning

• Develop full-funnel digital marketing strategies aligned with client objectives
• Conduct market research audience analysis and competitor benchmarking
• Define channel mix strategies across paid media SEO email and social
• Build quarterly and annual digital growth roadmaps

Performance & Forecasting

• Create performance projections budget allocation models and ROI forecasts
• Define measurable KPIs and performance benchmarks
• Analyze campaign data to refine strategy and identify scaling opportunities
• Develop attribution models and tracking frameworks

Channel Strategy Development

• Design paid acquisition strategies (Google Ads Meta Ads LinkedIn Ads TikTok)
• Oversee SEO and content growth frameworks
• Develop customer journey and lifecycle marketing strategies
• Align messaging with brand positioning and conversion objectives

Client & Internal Leadership

• Lead strategy presentations and performance reviews
• Serve as strategic advisor for key accounts
• Collaborate with internal teams to ensure execution aligns with strategy
• Stay updated on industry trends algorithms and emerging technologies

Required Qualifications

• 4 years of experience in digital marketing strategy or performance marketing
• Proven ability to build and scale multi-channel marketing strategies
• Strong analytical skills with experience in forecasting and reporting
• Deep understanding of paid media SEO content marketing and conversion funnels
• Experience using analytics and reporting tools (GA4 Looker Studio Tag Manager etc.)
• Strong communication and presentation skills

Preferred Qualifications

• Experience in a marketing agency environment
• Experience working with international brands
• Knowledge of advanced attribution modeling
• Certifications in Google Ads Meta or related platforms
• Familiarity with CRM and marketing automation systems

Key Performance Indicators

• Client growth and revenue impact
• Campaign scalability and profitability
• Forecast accuracy
• Strategic alignment across channels
• Client satisfaction and retention

What We Offer

• Fully remote work structure
• Competitive compensation based on experience
• Performance incentives
• Professional development support
• Opportunity to work with high-growth brands
• Collaborative innovation-focused team culture

Why Join PulseMediaNL

At PulseMediaNL strategy drives everything we do. As a Digital Marketing Strategist you will play a key role in shaping scalable growth plans for ambitious brands. If you are analytical forward-thinking and passionate about performance marketing we invite you to apply.

How to Apply

Send your CV and a short summary of a strategy you developed (including measurable outcomes).