Digital Content Design Specialist

Job Category

Job Profile

Job Title

Department

Compensation Range

The Compensation Range is the span between the minimum and maximum base salary for a position. The midpoint of the range is approximately halfway between the minimum and the maximum and represents an employee that possesses full job knowledge qualifications and experience for the the normal course employees will be hired transferred or promoted between the minimum and midpoint of the salary range for a job.

Posting End Date

Note: Applications will be accepted until 11:59 PM on the Posting End Date.

Job End Date

At UBC we believe that attracting and sustaining a diverse workforce is key to the successful pursuit of excellence in research innovation and learning for all faculty staff and students. Our commitment to employment equity helps achieve inclusion and fairness brings rich diversity to UBC as a workplace and creates the necessary conditions for a rewarding career.

Job Summary
The Digital Content Design Specialist provides strategic public communications services for a mid-sized administrative unit. The role leads the planning coordination and delivery of digital marketing initiatives provides consultative expertise to internal partners and oversees digital service providers to ensure alignment with UBCs brand marketing and communications objectives and institutional priorities. The role is responsible for creating visually engaging content and assets for digital products and channels that meet user needs and business goals. The position will work with UX and product designers researchers digital strategists writers designers and product owners to enhance user experiences across UBCs digital properties every day. It is expected the specialist will remain current in knowledge of digital marketing techniques including interactive content design social media web design standards and service delivery video marketing and SEO and AI best practices.

Organizational Status
The role reports to the Associate Director Marketing and works closely with the Strategic Communications team. The Specialist will support the Strategic Communications team regarding strategic communications strategy marketing campaigns brand standards and content design and digital product delivery best practices. The Digital Content Design Specialist also collaborates with colleagues across the university on select digital service delivery plans and products campaigns and projects. This role bridges design storytelling and technology at UBC.

Work Performed
Communications and Marketing Planning & Advisory Services

Leads the planning and execution of digital design communications projects in support of institutional faculty and administrative priorities.

Drives the development of integrated communications and marketing strategies translating strategic objectives into digital execution plans and assets.

Provides consultative digital marketing and content design expertise to departments project teams and stakeholders across the university.

Advises internal partners on digital storytelling approaches channel selection accessibility and audience engagement strategies.

Leads project scoping timelines resourcing and prioritization for digital communications initiatives.

Contributes to the development and refinement of digital communications standards guidelines and best practices.

Project Oversight Budgeting & Vendor Management

Oversees external vendors contractors and service providers supporting digital marketing and content production initiatives.

Collaborates on budgeting and forecasting for digital marketing projects including vendor costs and production resources.

Makes recommendations related to service contracts scopes of work and resource allocation.

Directs and evaluates services provided by internal and external partners to ensure quality timeliness and alignment with project objectives.

Ensures compliance with institutional policies brand standards accessibility requirements and communications guidelines.

Digital service delivery

Applies digital-first design expertise to plan and produce visually engaging accessible content and assets for UBCs digital channels including websites social media email campaigns and digital signage.

Produces and oversees the creation of digital assets (video photography graphics illustrations motion and animation) ensuring optimization for platform performance accessibility and brand standards.

Leads video and photo production including shooting editing and coordinating shoots to ensure suitability for campaign and channel requirements.

Ensures consistent application of graphic design principles web standards responsive design and accessibility best practices across all digital outputs.

Optimizes visual and video content for multiple platforms and formats maintaining quality and consistency.

Collaborates with communications UX and product teams from ideation through launch to deliver cohesive campaign visuals and digital experiences.

Incorporates audience research data and user insights into the development and improvement of digital products and campaigns.

Creates medium- to high-fidelity mock-ups and visual concepts for enterprise marketing channels and digital products.

Ensures accuracy quality and timely delivery of digital design projects managing workflows and maintaining documented processes.

Uses AI and emerging creative tools to streamline production improve efficiency and enhance creative outcomes.

Digital standards

Works with other team members to identify research document and articulate new feature requests to fulfil emerging digital product and content objectives.

Contributes ideas and feedback to help advance broader digital design systems.

Works closely with our UX designer to make decisions based on user research and testing to improve user interface with UBCs digital marketing products

Digital service support

Maintains and supports the use of design software and assets including photo galleries/repositories archival systems and design documentation tools.

Reviews digital assets from other internal and external content providers to assess conformance to digital marketing channel standards.

Contribute to and maintain the design system ensuring visual consistency across channels

Decision Making / Level of Accountability

Makes independent decisions regarding digital communications projects priorities and service delivery within established guidelines.

Exercises judgment in directing vendors approving digital approaches and advising stakeholders on communications solutions.

Decisions directly impact the effectiveness reputation and credibility of UBCs public-facing communications and brand.

Consequence of Error/Judgement
This role exercises initiative and judgement in establishing priorities within supplied frameworks and carrying tasks through to completion and must demonstrate tact and discretion. Works independently and as a team member within established guidelines and standards. Work is reviewed in terms of achievement of defined goals. The work and decisions made will have an impact on the goals and efficacy of the UBC brand. Poor judgement inappropriate procedures incorrect information and lack of diplomacy could adversely affect relationships with university stakeholders and damage the reputation of the university.

Supervision Received
Works independently within the responsibilities of the position and established institutional guidelines communications strategies and brand standards. Performance is reviewed based on achievement of defined communications and project outcomes.

Supervision Given
Directs the work of external contractors vendors and service providers. May provide functional guidance and digital marketing support to internal staff and project teams.

Minimum Qualifications
Undergraduate degree in a relevant discipline. Minimum five years of related experience or the equivalent combination of education and experience.

- Willingness to respect diverse perspectives including perspectives in conflict with ones own

- Demonstrates a commitment to enhancing ones own awareness knowledge and skills related to equity diversity and inclusion

Preferred Qualifications

Prior work experience in an agency or in a large complex organization preferred.

Experience with photo video and social media content development is a must. Advanced creative talent solid design sense ability to interpret general concepts visualize and apply abstract thinking to practical uses.

Strong experience with creative programs like Adobe Creative Suite Adobe XD Figma Canva and adaptability to new tools especially AI technologies

Experience creating digital marketing campaigns to promote a brand or product.

Demonstrated experience working with social media tools in an organizational and/or corporate environment to engage audiences. Demonstrated experience using content management systems such as WordPress.

Demonstrated experience shooting and editing video and photography for marketing campaigns

Demonstrated experience creating graphics aligned with a brand style

Experience in creating and delivering marketing in various platforms using tools such as video podcasts and webcasts

Demonstrated approach to digital service design that considers societal impact and the challenges of modern technology

Excellent communication and proofreading skills

Must be a self-starter with the ability to work autonomously and in cross-functional marketing and communications projects

Positive flexible attitude and willingness to learn

Demonstrated initiatives that have achieved results.

Ability to manage multiple projects and deadlines

Strong collaboration and communication skills

Detail-oriented with a systems-thinking mindset

Lives our team values by being a good listener and collaborator consistently striving for excellence being a creative problem solver innovative thought leader entrepreneurial and resourceful authentic and transparent. Exemplifies the attributes of UBC s brand including being bold open to new ideas adventurous and fun with a global perspective.

Ability to recognize respect and work effectively with individuals and groups with diverse perspectives and backgrounds. Takes initiative in learning about issues relating to equity and diversity.