Head of Personal Investor Marketing Analytics

Charlotte, VT - USA

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

In this role you will lead and develop a team of highperforming analysts and managers driving a deeper understanding of client needs and behaviors while elevating the effectiveness of our marketing investments. You will be responsible for quantifying marketing impact and incrementality through robust measurement approaches and for partnering closely with Data Science to design and operationalize advanced models.

You will also serve as a trusted thought partner to senior Marketing leaderstranslating insights into clear actionable strategies and optimization plans that directly influence business outcomes. This is a highly visible leadership role for someone who thrives at the intersection of analytics strategy and influence and who is motivated by delivering measurable impact at scale.

Core Responsibilities

Marketing Measurement & Effectiveness- Own the measurement strategy across marketing channels including attribution incrementality experimentation and marketing mix modeling (in partnership with Attribution team). Quantify marketing impact ROI and efficiency balancing shortterm performance with longterm brand and customer value. Establish standards for method selection interpretation and usage ensuring insights are decisionready and credible.
Advanced Analytics & Modeling- Partner closely with Data Science to design build and operationalize advanced attribution and response models (e.g. MMM MTA forecasting response curves). Translate model outputs into practical guidance such as budget ranges optimization scenarios and investment guardrails. Ensure analytical rigor while prioritizing explainability and usability for business stakeholders.
Strategic Partnership & Influence-Serve as a trusted advisor to Marketing Finance and Execution leaders on investment strategy and performance tradeoffs. Lead a centralized marketing portfolio analytics function for all of client groups that conducts regular monitoring reporting and analyses of business performance; including ad-hoc requests. Influence annual planning inyear optimization and longterm growth strategies through datadriven insights. Proactively identify opportunities to improve marketing effectiveness through better data tools or processes.
Team Leadership & Capability Building-Lead mentor and develop a team of highperforming analysts and managers. Foster a culture of curiosity accountability and business impact not just technical excellence. Build scalable processes tools and documentation to support longterm sustainability.
Data & Technology Enablement-Partner with Technology Data Engineering and Marketing Ops to improve data quality accessibility and reliability. Guide the evolution of analytics platforms dashboards and selfservice tools. Ensure analytics solutions align with privacy risk and regulatory requirements. Participates in special projects and performs other duties as assigned

Qualifications

Minimum of 12 years of experience in the Advanced Analytics. At least eight years of work experience with Digital data (e.g. Adobe)
Undergraduate degree or equivalent combination of training and experience within quantitative fields such as Mathematics Engineering Operations Research etc. Graduate degree preferred
You are intrigued by the challenge of building analytic capabilities and high performing teams within a dynamic business environment.
Demonstrated entrepreneurial mindset by identifying opportunities taking initiative and driving innovative analytics solutions that create measurable business impact.
A proven track record of decision making and problem solving using advanced analytics methodologies. Conceptual thinking skills must be complemented by a strong quantitative orientation.
Strong partnership management skills and ability to advocate for deep analytics to business partners.
Strong verbal storytelling and written communication skills to influence wide variety of audiences.
Ability to coach and motivate high performing talent

Special Factors

Sponsorship

Vanguard is not offering visa sponsorship for this position.

About Vanguard

At Vanguard we dont just have a missionwere on a mission.

To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members designed to capture the benefits of enhanced flexibility while enabling in-person learning collaboration and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.

Required Experience:

Director