Search Engine Optimization Analyst

Company Overview

ALIQAN Technologies is a New Delhi-based company in the IT Services and IT Consulting industry. With a team of 11-50 employees we provide a comprehensive range of IT solutions including software and web development to meet our clients needs. Our innovative approach ensures that clients receive complete satisfaction with all required services available in one location minimizing the need for multiple service providers. Visit us at for more information.

Job Overview

We are seeking a Junior Search Engine Optimization Analyst to join our dynamic team at ALIQAN Technologies. This is a full-time position based at our headquarters in New Delhi Delhi. The successful candidate will play a critical role in enhancing our clients online visibility and search engine rankings. This role requires expertise in various SEO techniques to maximize search engine traffic and improve user experience.

Qualifications and Skills

• Proficiency in keyword research including the ability to identify and target specific keywords effectively (Mandatory skill).
• Expertise in on-page optimization techniques to improve page content and structure for better search engine visibility (Mandatory skill).
• Strong skills in off-page optimization strategies including backlink creation and social media promotion (Mandatory skill).
• Experience in link building with an understanding of how to acquire relevant and authoritative links.
• Familiarity with SEO tools such as Googles tools SEMRush Moz and how to leverage them for performance improvements.
• Capability to develop and execute content strategies that align with SEO goals and enhance user engagement.
• Analytical skills to interpret web analytics monitor key performance indicators and develop strategies to improve them.
• Knowledge in technical SEO aspects including the optimization of site speed mobile friendliness and crawlability.

Roles and Responsibilities

• Conduct thorough keyword research to guide content creation and drive targeted traffic to client websites.
• Optimize website content including meta tags alt texts headlines and content for improved search performance.
• Implement off-page SEO activities to boost domain authority and improve website rankings.
• Develop and maintain a comprehensive link-building strategy to support SEO campaigns.
• Monitor analyze and report on website and SEO performance metrics providing actionable insights and recommendations.
• Collaborate with content creators to ensure SEO considerations are integrated into content strategies.
• Manage the implementation of technical SEO improvements to comply with search engine best practices.
• Keep up to date with the latest SEO trends strategies and algorithm changes to ensure best practices are followed.