Website and Digital Media Analytics Manager (Contract) 28077

Vertex is searching for a contractor to join the Insights & Analytics team to serve as Website and Digital Media Analytics Manager supporting a blend of analytics operations tagging governance and channel performance reporting. The candidate will play a key role in ensuring that data collected across various digital touchpoints is captured structured and made analytics-ready in alignment with enterprise measurement strategy. The contractor will partner cross-functionally with various analytics marketing agency operations and privacy teams to operationalize scalable and compliant data capture and measurement processes. The ideal candidate demonstrates high analytical horsepower with a keen attention to detail and commitment to being thorough and accurate.

The ideal candidate will have expertise with Google tag/Google analytics have the ability to write SQL code and have experience with Power BI and Snowflake.

Key Duties and Responsibilities:

• Lead tagging & taxonomy operations across various digital touchpoints including web email and media- ensuring data capture frameworks align to cross-brand measurement objectives and analytics needs

• Oversee agency and vendor tagging processes partnering with various internal and external stakeholders to ensure tagging specs trafficking sheets and measurement standards are deployed accurately across campaigns

• Manage website analytics operations overseeing vendor-led Google Analytics tagging and configuration efforts to ensure website performance data is captured and made analytics-ready

• Partner with privacy and legal teams to ensure data is collected stored and reported compliantly

• Own data quality assurance across various third-party media data feeds validating weekly publisher files are ingested cleanly and on-time while being mapped appropriately to analytics measurement standards

• Deliver channel-specific analytics projects and ad-hoc reporting across various web email and digital media initiatives

Knowledge and Skills:

• 3-5 experience in digital marketing analytics operations and reporting

• Deep familiarity with digital measurement strategies and tagging and taxonomy frameworks

• Experience partnering with various internal and external stakeholders on various end-to-end analytics projects

• 5 years of web analytics platform experience such as Google Analytics or Adobe Analytics

• Fundamental understanding of privacy consent and data compliance considerations and process

Education and Experience

• Bachelors degree required

• Pharmaceutical or healthcare industry experience preferred

• Experience with tag management systems such as Tealium or Google Tag Manager preferred

$70-$75/hr

This job posting is for a temporary role with a third-party agency partner on assignment at Vertex Pharmaceuticals (Vertex). The individual selected for this role will be offered the role as an employee of a third- party agency partner; compensation medical benefits fringe benefits and other terms and conditions of employment shall be presented by the third-party agency partner upon offer. The pay rate range provided is a reasonable estimate of the anticipated compensation range for this job at the time of posting. The actual pay rate will be based on a number of factors including skills competencies experience location and/or being pursued and other job-related factors permitted by addition this role will be eligible for overtime pay in accordance with federal and state requirements

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