Sr. Activation Manager, Amazon
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Job Location:
Franklin, NH - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Job Description:
Job Purpose/Overview:
This role owns end-to-end planning execution and optimization of search and retail media ensuring investment is strategically aligned to brand category and business objectives. The role will lead the development of a holistic media strategy translating business priorities into actionable plans across search display and targeted coupons. A core focus will be driving advanced data and analytics including AMC dashboard development and internal performance storytelling to inform strategy optimization and investment decisions. This individual will serve as a strategic thought partner connecting data to decisions and elevating how retail media is leveraged to drive growth.
Key Responsibilities:
Planning and Execution: Own the planning activation pacing and optimization of search and retail media to deliver against business objectives and core KPIs. Ensure media strategy and execution directly support Sales team priorities growth targets and brand objectives with strong accountability to performance outcomes.
Data-Driven Decision Making & Optimization: Leverage performance data testing and learnings to continuously optimize campaigns investment allocation and strategy. Demonstrate relentless curiosity and a bias toward action in identifying opportunities to improve results.
Advanced Analytics & AMC Leadership: Own advanced analytics initiatives including AMC use cases audience development and measurement frameworks to unlock deeper insights and inform investment decisions.
Dashboarding & Performance Storytelling: Build and maintain dashboards and reporting frameworks that deliver performance transparency surface insights and enable clear compelling internal storytelling for leadership and cross-functional partners.
Retailer & Partner Collaboration: Develop strong collaborative relationships with retail partners and agencies to build joint plans unlock new opportunities and drive mutual value.
Cross-Functional Partnership: Partner closely with brand sales finance analytics and agency teams to align on objectives investment strategy performance expectations and execution plans. Act as a connective tissue across functions.
Navigating Ambiguity & Leading Through Change: Operate effectively in a fast-paced evolving retail media environment solving complex problems with imperfect information and helping the organization navigate new capabilities tools and ways of working.
Leadership & Influence: Serve as a strategic thought partner and leader within the organization influencing without authority elevating best practices and helping to raise the bar on how retail media is planned executed and measured.
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Context and Scope:
This person will serve in the following key roles:
1. Own the day-to-day Amazon Ads Relationship.
2. Own the execution of all our digital programs at Amazon in partnership w/ the broader team.
3. Work amongst and occasionally lead projects across a team of shopper marketing managers who do similar work across all our priority customers.
Job Specifications/Qualifications:
The knowledge skills and abilities typically acquired through the completion of a Bachelors degree program in a related field or equivalent work experience.
5 years serving in one of the following areas: a shopper/retail media role at a large CPG a planning or execution role at a digital agency with retail media experience or customer management at a large CPG vendor or a pureplay eCommerce team; Amazon experience preferred
Strong foundation in data analytics and measurement tools (i.e. MMM Modeling)
5 years of direct selling will be considered in lieu of the above experience
What can you expect from Mars Work with diverse and talented Associates all guided by the Five Principles. Join a purpose driven company where were striving to build the world we want tomorrow today. A strong focus on learning and development support from day one including access to our in-house Mars University. An industry competitive salary and benefits package including company bonus.
Thebase pay range for this position at commencement of employment is between the below range however base pay offered may vary depending on multiple individualized factors including but not limited to market location job-related knowledge skills andexperience. The total compensation package for this position may also include other elements if eligible including variable pay & general allowances (depending on the positionand employees work schedule). Subject to the terms and conditions of the applicablepolicies andplans then in effect and depending on the position offered and the employees work schedule (i.e. part-time schedule) eligible employees are automatically enrolled in a 401(k) plan as well as participate in Company-sponsored medical dental vision and basic life insurance plans for the employee and the employees eligible dependents and may be eligible to take up to 18 weeks of paid parental will also receivethe following paid-time off (which may be prorated based on start date and the employees work schedule):120 hours of vacation per year paid sick time for eligible Associates of 100% pay continuation for a maximum of 40 hours per calendar yearand 12 paid holidays throughout the calendar year that include both fixed and flexible holidays.
USD 134400.00 - USD 184800.00Required Experience:
Manager
Key Skills
- Business
- Marketing
- Key Decision Makers
- Active Directory
- Customer Service
- Performance Evaluations
- Federal Regulations
- Communications
- Account Management
- Project Management
- Minimum Data Set
- Budget management
- Powerpoint
- Direct Reports
About Company
Mars proudly makes the treats, nutritious meals, and many of your favorite products. Learn why we’re ready to become a part of your family.
