Senior Manager, Activation
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Job Location:
Van Nuys, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
14 hours ago
Vacancies:
1 Vacancy
Job Summary
Dreaming big is in our DNA. Its who we are as a company. Its our culture. Its our heritage. And more than ever its our future. A future where were always looking forward. Always serving up new ways to meet lifes moments. A future where we keep dreaming bigger. We look for people with passion talent and curiosity and provide them with the teammates resources and opportunities to unleash their full potential. The power we create together when we combine your strengths with ours is unstoppable. Are you ready to join a team that dreams as big as you do
SALARY: $104800-$124450; bonus and long-term incentive eligible
COMPANY:
We are home to the nations most iconic beer and beyond beer brands including Michelob ULTRA Americas #1 top-selling beer as well as Busch Light Budweiser Bud Light Stella Artois Cutwater Spirits and industry-leading craft brands. From our longstanding efforts to support American farmers military veterans and first responders to emergency drinking water donations and responsible drinking programs we are guided by our commitment to the communities we call home and the 65000 hardworking Americans who bring our beer to life. We are powered by a team that shares our passion to create a future with more cheers. Are you ready to join a team that dreams as big as you do
ROLE SUMMARY:
The Senior Manager Activation leads the strategy and execution of consumer activations sponsorships and events across AB ONE. This role translates brand and commercial priorities into scalable in-market programs that drive distribution velocity and brand visibility. You will partner closely with Sales and the Accelerator Team to ensure flawless execution and measurable ROI.
JOB RESPONSIBILITIES:
Support our Wholesalers in the end-to-end process of execution of events sponsorships and experiential activations
Manage agencies vendors and mobile assets to deliver best-in-class brand presence
Partner with Accelerator sellers to define priorities playbooks and KPIs
Align activations with sales objectives to unlock non-buying accounts and premium placements
Implement tracking reporting and ROI measurement frameworks.
JOB QUALIFICATIONS:
4 years in Trade/Shopper Marketing Experiential or Sales Strategy within CPG
Experience managing events sponsorships or in-market activations
Strong project management and cross-functional collaboration
Data-driven mindset with focus on commercial impact
Proficiency in Microsoft Excel and PowerPoint
WHY ANHEUSER-BUSCH:
At Anheuser-Busch our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer Anheuser-Busch has delivered a legacy of brewing great-tasting high-quality beers that have satisfied beer drinkers for generations. As the nations top brewer one of the fastest growing spirits companies and an insurgent force in energy drinks we drive economic prosperity nationwide through investments in our people facilities and communities. We are the only alcohol company that invests in the U.S. at this scale.
BENEFITS:
Health benefits including Medical Dental Vision Wellness and Tax-Advantaged Savings and Spending Accounts
Life Insurance and Disability Income Protection
Generous Parental Leave and FMLA policies
401(k) Retirement Savings options with a company matching contribution
Chance to work in a fast-paced environment among a company of owners
Free Beer!
Required Experience:
Senior Manager
Key Skills
- Business
- Marketing
- Key Decision Makers
- Active Directory
- Customer Service
- Performance Evaluations
- Federal Regulations
- Communications
- Account Management
- Project Management
- Minimum Data Set
- Budget management
- Powerpoint
- Direct Reports
About Company
America's best-loved brewery and beers, creating stronger communities and meaningful moments for over 165 years. Bringing people together for a Future with More Cheers.
