Marketing Analytics Lead (Tracking & Attribution) (mfd)
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
If you want to be a Maxonian and help bring the best 2D and 3D visual effects motion graphics gaming AR/MR/VR visualization and design software to the market then we should have a chat.
WHO WE ARE:
Packed with brilliant passionate people Maxon is deeply rooted in the creative industry and committed to empowering the artistic are Maxonians. We encourage and motivate each other to be curious learners. We are obsessed with customer fulfillment and inspiration before during and after purchase. If you too want to be a Maxonian and help bring to market the finest software products for 2D and 3D visualeffects motion graphics games AR/MR/VR visualization and general design lets talk.
Notable companies such as The Walt Disney Company BMW Sony Pictures Imageworks NFL Turner FOX NBC and many more rely on our award-winning software solutions in their workflow pipelines.
What you will do:
As aMarketing Analytics Leadyou are accountable for how marketing tracking attribution and measurement are designed implemented and trusted at Maxon.
This role sits at the intersection of Marketing Finance Engineering and Analytics. You set direction and standards for marketing measurement so performance ROI and experimentation can be evaluated consistently and with confidence across channels.
This role goes beyond analysis and reporting. You own the measurement foundation and ensure it is correctly implemented and maintained as marketing activities evolve.
Marketing tracking and instrumentation
Own end to end marketing tracking across web and marketing channels
Define tracking standards event taxonomies and conversion definitions
Ensure tracking remains correct as campaigns funnels and products change
Provide clear requirements and oversight for tracking implementations
Act as the final point of accountability for tracking coverage and correctness
Funnels measurement and attribution
- Define how marketing performance is measured from impression to conversion
- Own attribution approaches assumptions and limitations
- Lead measurement for incrementality testing and experimentation
- Ensure consistent calculation of CAC ROAS revenue and marketing ROI across channels
Data quality and validation
- Own data quality across marketing measurement systems
- Establish validation processes and monitoring to detect issues early
- Drive resolution of discrepancies across platforms and downstream systems
- Communicate data limitations confidence levels and caveats clearly
Analytics Tools & Systems
- Act as system owner for GA4 including event schema conversion definitions and configuration
- Own Google Tag Manager (GTM) setup structure and governance
- Implement and validate tagging across web properties and marketing platforms
- Ensure accurate data flow from GA4 into downstream reporting tools (e.g. Looker / Looker Studio)
- Troubleshoot tracking discrepancies and data quality issues across tools
Leadership and collaboration
- Act as the primary owner and decision maker for marketing tracking and attribution
- Lead alignment across Marketing Finance Engineering Product and Analytics
- Translate business questions into clear measurement approaches
- Enable teams to run reliable experiments and make informed optimization decisions
What we are looking for:
- Bachelors degree in Data Science Statistics Computer Science or a related field
- 36 years of experience in marketing web or app analytics
- Handson experience owning GA4 implementations event tagging and GTM
- Experience building marketing dashboards and models in Looker / Looker Studio or similar tools
- Strong understanding of attribution funnel analysis and data quality validation
BENEFITS:
We want you to feel comfortable with us - not just during working hours but every second.Maxon provides a range of benefits heres an overview of what you can expect.
- Public transport ticket
- Lifeworks Perks
- Matching RRSP contribution
- Employee Assistance program
- Company lunch once a month
- Training budget
- Group Health insurance
- Bike sharing program
Vacancy Information
- All roles posted are opportunities we are actively recruiting for unless stated otherwise. Active postings are for an existing vacancy within Maxon.
Recruitment Process Disclosure
- Maxon values a human-centered hiring approach. Every application is reviewed by our recruiting team. We do not use artificial intelligence (AI) or automated systems to screen assess or select case you would like more information regarding the processing of your application data please refer to ourPrivacy Policy for Applicants.
Accessibility
- Maxon is committed to providing an inclusive and accessible recruitment process. If you require accommodation during the hiring process please contact
WHAT WE OFFER:
You will be part of a highly motivated international team of specialists working in an environment that offers a warm welcome with detailed onboarding and a dedicated mentor for a familiarization period as well as a wide range of individual development possibilities. Interested in joining our team Click Apply to submit your application. Dont meet every single requirement At Maxon we embrace diversity are avid explorers and curious learners so if youre excited about this role but your experience doesnt entirely match every qualification in the job description we encourage you to apply in any case. You may be just the right candidate for this or other positions.
Were looking forward to hearing from you!
