Cards New Acquisitions & Sales Specialist

Manama - Bahrain

Monthly Salary: Not Disclosed

Posted on: 11 hours ago

Vacancies: 1 Vacancy

Job Summary

Job Title: Cards New Acquisition & Sales Specialist

Term: 12 months

Location: Bahrain

Division: Retail Banking/ Cards & Payments

Reports to: Head of Cards

Relevant experience:

10 - 15 Years Cards Sales
Card Campaign Lauches
Process/Policy Revamp

Mandatory requirements:

Experience of heading sales launching campaigns managing sales channels and acquisition for credit cards
Knowledge of cards (Debit Credit and Prepaid) and key metrics

PURPOSE OF THE PROJECT
The Credit Card New Sales & Acquisition Product Manager will drive growth of the issuers credit card portfolio in Bahrain through data-driven sales strategies optimized acquisition funnels targeted campaigns distribution channel development refined credit policies and strong go-to-market execution.
This role is responsible for increasing new-to-bank credit card sales improving market share and enhancing sales productivity while collaborating with marketing risk analytics and channel teams to deliver best-in-class acquisition performance.

Key Activities
Core Responsibilities and Accountabilities

1. Acquisition Strategy & Market Growth

Develop a comprehensive credit card new acquisition strategy aligned with business goals and Bahrain market dynamics
Conduct structured market and competitive analysis to identify penetration opportunities customer segments and gaps in the current market landscape.
Define sales targets growth levers and acquisition KPIs across all channels.

2. Data Analytics & Performance Optimization

Use portfolio analytics channel performance data and conversion insights to identify growth bottlenecks optimize funnel performance and refine targeting models.
Work with analytics teams to develop performance dashboards track sales conversion ratios and monitor efficiencyconsistent with data driven approaches seen in acquisition programs such as
Translate insights into actionable recommendations for sales teams credit digital channels and marketing.

3. Campaign Planning & Execution

Design and execute acquisition campaigns across digital in-branch telesales partnerships and ecosystem channels leveraging best practices from the region
Own campaign concept development offers messaging targeting channel mix and performance tracking.
Partner with Marketing to produce collateral landing pages creatives and content that elevate conversion rates.

4. Channel Development & Optimization

Drive performance across all acquisition channelsbranches telesales digital aggregator partners merchant tie-ups employer programs and events.
Work with channel heads to define incentives SLAs performance metrics and weekly review cadences.
Identify new channel opportunities (e.g. partnerships lead-gen platforms fintech enablers) and develop scalable onboarding models

5. Credit Policy & Risk Alignment

Collaborate with Credit Risk to optimize acquisition credit policies without compromising portfolio quality supporting faster approvals improved eligibility frameworks and targeted risk models.
Monitor approval rates bad rates and early delinquency trends to balance growth and risk.
Lead policy A/B testing segment-based thresholds and pre-approved programs.

6. Sales Enablement & Training

Develop and deliver training programs for channel partners acquisition teams tele-sales and branch staff aligned with best practices highlighted in sales augmentation programs
Build product knowledge modules pitch decks objection-handling guides and refresher content to boost sales productivity.
Ensure acquisition teams articulate USP offers and competitive advantages clearly.

7. Marketing Communications & Collateral

Work with Marketing to produce brochures banners digital assets landing pages email sequences and SMS scripts that strengthen acquisition conversion.
Ensure messaging accuracy compliance and alignment with product positioningas reinforced by content governance roles seen in card teams.

8. Cross-functional Leadership

Partner with Finance Credit Risk Digital IT Legal Compliance and Operations teams to ensure seamless implementation of acquisition initiativessimilar to multi-function coordination demonstrated in
Lead acquisition-focused projects from ideation to execution and performance reviews.
Ensure stakeholder alignment consistent communication and timely issue resolution.

Knowledge and Experience

Bachelors or Masters degree in Business Finance Marketing or related field.
Strong understanding of card payments processing systems and regulatory environments.
10 to 15 years of proven experience in sales management product development portfolio management and cross-functional collaboration.
Excellent analytical communication and stakeholder management skills.

Job Title: Cards New Acquisition & Sales Specialist Term: 12 months Location: Bahrain Division: Retail Banking/ Cards & Payments Reports to: Head of Cards Relevant experience: 10 - 15 Years Cards SalesCard Campaign LauchesProcess/Policy Revamp Mandatory requirements: Experience of heading sales laun...