Director of Media Innovation (Performance Marketing)

Riga - Latvia

Monthly Salary: Not Disclosed

Posted on: 8 hours ago

Vacancies: 1 Vacancy

Job Summary

Company overview

CapsLock specializes in providing digital marketing services to businesses facing sales growth challenges. Our services include sales consulting data analytics and recruitment support ensuring efficient and accelerated growth. Founded by industry professionals in IT design and data analytics we address the market need for exclusive scalable customer acquisition solutions.

At CapsLock we value people client orientation quality continuous improvement integrity and strong relationships. Our diverse global team speaks over 10 languages whose ideas inspire the innovation that runs through everything we do from unique technology to industry-leading services and customer experiences.

Role overview

Were seeking an experienced and forward-thinking Director of Media Innovation to lead our newly established Growth & Innovation Hub the strategic engine driving our next phase of expansion.

In this role youll define and execute the companys roadmap for discovering validating and scaling new growth opportunities across traffic sources client verticals and marketing technologies.

Your mission is to build systems that turn innovation into measurable results ensuring our organization continues to evolve diversify and lead in the fast-changing world of performance marketing.

Key Responsibilities:

Build manage and scale the Growth & Innovation Hub ensuring efficiency and clarity across all teams.
Recruit and develop high-performing leads and media buyers to support new business growth.
Manage a dedicated team responsible for launching new clients and testing new niches. Oversee the strategic planning execution and optimization of campaigns for clients entering new markets ensuring that all efforts are effectively tested measured and optimized for success.
Manage and guide the R&D team in discovering and testing new ad platforms marketing methods.
Work closely with the senior leadership to align media innovation strategies with the companys broader business objectives and client goals.
Own the Performance Creative Strategy across all testing and scaling initiatives (angles hooks offers messaging formats creators/UGC landing page narrative alignment).

Requirements:

Attributes:

We are looking for a highly motivated innovative leader who thrives in a dynamic environment.
Exceptional communicator with strong critical thinking skills capable of making data-driven decisions that foster growth and efficiency.
Innovative Problem Solver. You demonstrate the ability to identify challenges and develop creative solutions through root-cause analysis and collaborative strategies.
Highly Organized & Analytical. You have strong organizational skills experience managing resources and a talent for overseeing complex projects from conception to completion.
Strong Leadership & Mentorship. You are committed to developing your team and fostering a positive inclusive work environment.
Adaptability. The ability to thrive in a fast-paced constantly evolving digital landscape with a proactive approach to staying ahead of industry trends.
Project Management Expertise. The ideal candidate demonstrates proven experience in managing projects of varying complexity ensuring successful delivery from initiation to completion. Skilled in resource allocation timeline management and risk mitigation.

Qualifications:

Bachelors degree in Marketing Business or related field.
10 years of performance marketing experience with at least 4 years in a leadership role focused on media buying or media innovation. Proven success in driving innovation and optimizing paid traffic channels.
Deep experience with Meta Ads Manager Google Ads and platform analytics tools
Expert-level understanding of the ad tech landscape and major performance marketing channels.
Proven experience building performance creative strategy frameworks (concepting scripting iteration loops creative analytics).
Strong understanding of creative analytics (breakdowns by angle/hook/format/creator fatigue tracking cohort performance).
Experience in fast-paced data-centric environments (agency or performance marketing).
Experience with North American markets and lead generation models is a big plus.
Experience leading and growing cross-functional teams.
Experience working remotely and collaboratively across departments.
Strong verbal and written communication skills with the ability to present complex ideas to senior management and internal teams in a clear concise manner.
Fluent English.

Company overviewCapsLock specializes in providing digital marketing services to businesses facing sales growth challenges. Our services include sales consulting data analytics and recruitment support ensuring efficient and accelerated growth. Founded by industry professionals in IT design and data a...