Purpose Unlimitedis an independent financial services company with an unrelenting focus on customer-centric innovation delivered through technology-driven solutions. Led by entrepreneur Som Seif the company is developing a diversified product platform aimed at addressing historically underserved segments of the market. Purpose Unlimiteds businesses include Purpose Investments Advisor Solutions by Purpose and is Purpose InvestmentsPurpose Investments is an innovation- driven asset management company with over $20 billion under management offering both managed and quantitative investment products. Much of what is available to the average Canadian investor today is outdated and expensive. Purpose Investments goal is to constantlyWho you are The Vice President Digital Assets Funds leads Purposes digital-asset fund franchise including Purpose Bitcoin ETF (BTCC) Ether ETF (ETHH) Solana ETF (SOLL) XRP ETF (XRPP) Bitcoin Yield ETF (BTCY) Ether Yield ETF (ETHY) Core ETFs (BTCO ETHO) and future digital-asset : What you will do Drive franchise growth investment excellence and maintain Purposes leadership in regulated digital-asset product strategy and commercial outcomes ensuring alignment with Purposes vision and market innovation and disciplined governance embedding best practices across all cross-functional collaboration with Portfolio Management Sales Marketing Capital Markets and Product teams to deliver integrated strategic execution and entrepreneurial drive to scale Purposes digital-asset platform and deepen investor Purpose remains the benchmark for transparency innovation and integrity in digital-asset an AI-first innovation-driven approach across all functions embedding automation intelligence and creativity into investment operations and : What you will bring 1. Strategic LeadershipLead the growth strategy for Purposes digital-asset fund franchise covering existing and future funds (BTCC ETHH SOLL XRPP BTCY ETHY BTCO ETHO).Differentiate Purposes offerings versus global peers through performance structure and fund innovation including staking integration yield-enhanced and tokenized ETF solutions.2. Portfolio OversightEnsure all funds meet investment risk and regulatory standards (NI 81-102 / NI 41-101).Optimize execution liquidity and yield performance across spot and yield AI-driven analytics for real-time tracking error attribution and yield optimization.3. Product & Commercial DevelopmentDrive AUM and revenue growth through new fund design pricing and advisor closely with the Portfolio Management Sales Marketing and Capital Markets teams to drive investor education product positioning and distribution AI-powered market intelligence to anticipate investor needs and product opportunities.4. Operations & InfrastructureEnsure institutional-grade security liquidity and transparency in automation and digital integration to improve scalability and reduce vendor custodian and data-provider partnerships supporting multi-asset coverage.5. Stakeholder Engagement & Thought LeadershipAct as Purposes external voice in digital-asset investing leading research media and industry internal teams on messaging positioning and investor Purposes reputation as Canadas most credible and innovative digital-asset manager.6. AI & Innovation LeadershipLead Purposes AI and innovation agenda across the digital-asset with Innovation and Technology teams to apply automation analytics and machine a culture of experimentation continuous learning and technology Information Why should you join usWe are one of Canadas Top Small & Medium Employers 2023 & believe in innovation and a vibrant culture- work for an innovative people-first financial services firm that values believe in a flexible work structure A flexible hybrid work model that empowers you to do your best work whether at home or the care about your rewards- Competitive compensation including equity care about your health comprehensive group health and dental benefits and life insurance at little to no cost to you. We also offer a Lifestyle Spending Account for all your wellness care about your quality of life- flexible paid time-off policy with unlimited vacation days and flexible sick and mental health care about your family- Paid parental leave for eligible employees with a care about your futureGenerous Group RRSP matching and an optional TFSA care about your development We offer training opportunities and tuition support Investments is an equal employer and we are dedicated to fostering an inclusive and barrier-free work environment for all employees and candidates. We encourage all qualified candidates to apply and if accommodation is required during any stage of the recruitment process please contact any member of the People and Culture team at We thank all applicants for their interest; however only those selected for interviews will be work philosophy is a hybrid model allowing for flexibility and collaboration.
Required Experience:
Exec
Purpose Unlimitedis an independent financial services company with an unrelenting focus on customer-centric innovation delivered through technology-driven solutions. Led by entrepreneur Som Seif the company is developing a diversified product platform aimed at addressing historically underserved seg...
Purpose Unlimitedis an independent financial services company with an unrelenting focus on customer-centric innovation delivered through technology-driven solutions. Led by entrepreneur Som Seif the company is developing a diversified product platform aimed at addressing historically underserved segments of the market. Purpose Unlimiteds businesses include Purpose Investments Advisor Solutions by Purpose and is Purpose InvestmentsPurpose Investments is an innovation- driven asset management company with over $20 billion under management offering both managed and quantitative investment products. Much of what is available to the average Canadian investor today is outdated and expensive. Purpose Investments goal is to constantlyWho you are The Vice President Digital Assets Funds leads Purposes digital-asset fund franchise including Purpose Bitcoin ETF (BTCC) Ether ETF (ETHH) Solana ETF (SOLL) XRP ETF (XRPP) Bitcoin Yield ETF (BTCY) Ether Yield ETF (ETHY) Core ETFs (BTCO ETHO) and future digital-asset : What you will do Drive franchise growth investment excellence and maintain Purposes leadership in regulated digital-asset product strategy and commercial outcomes ensuring alignment with Purposes vision and market innovation and disciplined governance embedding best practices across all cross-functional collaboration with Portfolio Management Sales Marketing Capital Markets and Product teams to deliver integrated strategic execution and entrepreneurial drive to scale Purposes digital-asset platform and deepen investor Purpose remains the benchmark for transparency innovation and integrity in digital-asset an AI-first innovation-driven approach across all functions embedding automation intelligence and creativity into investment operations and : What you will bring 1. Strategic LeadershipLead the growth strategy for Purposes digital-asset fund franchise covering existing and future funds (BTCC ETHH SOLL XRPP BTCY ETHY BTCO ETHO).Differentiate Purposes offerings versus global peers through performance structure and fund innovation including staking integration yield-enhanced and tokenized ETF solutions.2. Portfolio OversightEnsure all funds meet investment risk and regulatory standards (NI 81-102 / NI 41-101).Optimize execution liquidity and yield performance across spot and yield AI-driven analytics for real-time tracking error attribution and yield optimization.3. Product & Commercial DevelopmentDrive AUM and revenue growth through new fund design pricing and advisor closely with the Portfolio Management Sales Marketing and Capital Markets teams to drive investor education product positioning and distribution AI-powered market intelligence to anticipate investor needs and product opportunities.4. Operations & InfrastructureEnsure institutional-grade security liquidity and transparency in automation and digital integration to improve scalability and reduce vendor custodian and data-provider partnerships supporting multi-asset coverage.5. Stakeholder Engagement & Thought LeadershipAct as Purposes external voice in digital-asset investing leading research media and industry internal teams on messaging positioning and investor Purposes reputation as Canadas most credible and innovative digital-asset manager.6. AI & Innovation LeadershipLead Purposes AI and innovation agenda across the digital-asset with Innovation and Technology teams to apply automation analytics and machine a culture of experimentation continuous learning and technology Information Why should you join usWe are one of Canadas Top Small & Medium Employers 2023 & believe in innovation and a vibrant culture- work for an innovative people-first financial services firm that values believe in a flexible work structure A flexible hybrid work model that empowers you to do your best work whether at home or the care about your rewards- Competitive compensation including equity care about your health comprehensive group health and dental benefits and life insurance at little to no cost to you. We also offer a Lifestyle Spending Account for all your wellness care about your quality of life- flexible paid time-off policy with unlimited vacation days and flexible sick and mental health care about your family- Paid parental leave for eligible employees with a care about your futureGenerous Group RRSP matching and an optional TFSA care about your development We offer training opportunities and tuition support Investments is an equal employer and we are dedicated to fostering an inclusive and barrier-free work environment for all employees and candidates. We encourage all qualified candidates to apply and if accommodation is required during any stage of the recruitment process please contact any member of the People and Culture team at We thank all applicants for their interest; however only those selected for interviews will be work philosophy is a hybrid model allowing for flexibility and collaboration.
Required Experience:
Exec
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