Marketing Manager

Marketing Manager - MyALEXHealth

Who we are

Jellyvision makes ALEX the employee decision-support platform trusted by thousands of employers and millions of people to make smart benefits choices. Weve done that profitably at scale for a long timeover $600M in lifetime sales without losing our soul or our sense of humor.

Now were taking on an even messier problem: Medicare.

A small senior team is building MyALEXHealth a digital Medicare guide designed to help people move from employer coverage into Medicare with clarity confidence and dignity. Our goal is simple and ambitious: reduce decision stress improve plan fit and help people feel goodnot overwhelmedabout one of the most important health and financial decisions theyll ever make.

This is an incubation-stage product. Translation: ambiguity is a feature not a bug.

Whats the role

Jellyvision needs a creative scrappy B2C Demand Generation Marketer who is looking for an opportunity to out-think out-hustle and out-care while building a mega-brand in the huge and broken market of Medicare.

What youll do to be successful

1.) Drive Business-to-Consumer Traffic

• Drive beneficiary engagement. Build the marketing engine that gets soon-to-be and current Medicare beneficiaries to discover trust and use MyALEXHealth. Were not naive - this market is noisy predatory and confusing. Breaking through will take creativity tenacity and a willingness to try things that havent been done before.
• Own social media strategy. Pick the platforms where we can win (hint: not all of them). Build presence generate leads foster community. Befriend influencers who can amplify us. Create content that doesnt feel like brand content.
• Become obsessed with our users. Understand how new-to-Medicare consumers think what they fear where they seek information what language resonates. Build relationships through helpful honest communication that doesnt talk down to them.
• Partnerships and visibility. Find organizations and influencers in the Medicare ecosystem who can help us build credibility and -marketing speaking gigs media opportunities - whatever gets us in front of the right people.
• Own the website. Strategy execution optimization. Make it a place people actually want to visit.
• Keep tabs on competitors. Not to copy them - to know whats out there and where the gaps are

Success looks like: Measurable growth in qualified traffic and user engagement - tracked through website visits lead conversions social media reach and the percentage of visitors who complete key actions.

2.) Build the Marketing Playbook

• Make a lot of stuff. Emails posts case studies webinars eBooks direct mail pitch decks whatever it takes. Youll work with a Lead Writer and Visual Designer but youre the strategist and quarterback. You know what to make when to make it and how to test whether it worked.
• Manage leads and customers through Hubspot. Thats our homebase and CRM.
• Track everything. Monitor performance test relentlessly report whats working and what isnt. We learn as much from failures as successes - maybe more.

Success looks like: A data-informed content strategy that consistently generates and nurtures leads through the funnel - measured by lead volume conversion rates at each stage campaign ROI and documented learnings from A/B tests that inform future marketing decisions.

3.) Navigate Complex Regulations Confidently

• Stay compliant. Medicare marketing has rules. Lots of them. Youll make sure we follow them while still being ourselves.

Success looks like: Zero compliance violations while maintaining brand authenticity. Demonstrated through clean regulatory audits approved marketing materials that still sound like us and a documented compliance process that doesnt slow down marketing velocity.

Experience & skills youll need

• 5 years marketing experience ideally in healthcare ideally to a 60 demographic
• Medicare knowledge (products regulations ecosystem) is strongly preferred. Experience working with Carriers or FMOs is a huge plus.
• Exceptional and refreshing writing and communication skills. We mean it. Send us your best work.
• Proven social media track record especially reaching older adults who dont want to be called seniors.
• Data-driven decision making. You can analyze performance spot trends and adjust strategy accordingly.
• Creativity that solves problems. Not just creative for creatives sake - innovative solutions that resonate with real people.
• Collaboration and humility. You speak up challenge ideas respectfully take feedback gracefully and care more about the team winning than being right.
• Scrappiness and business acumen. Youre a Marketing MacGyver. You can mine the internet for insights figure out what you dont know and wont scale prematurely.
• A roll-up-your-sleeves mentality. No micromanaging. No posturing. No bureaucracy. Just smart people doing good work.

Core Competencies

• Communicates Effectively
• Cultivates Innovation
• Drives Results
• Leads with Trust
• Mission Focus
• Strategic Mindset

The Details

• Location: Remote with a strong preference for Chicago-based candidates
• Starting Salary: $115000 - $135000

What Jellyvision will give you

Check out our benefits here!

Jellyvision is committed to continuous evolution and fostering a more diverse and inclusive workplace where everyone is welcomed valued and respected. It doesnt matter your race ethnicity religion age disability sexual orientation gender gender identity/expression country of origin genetic information veteran status marital status pregnancy or related condition (including breastfeeding) criminal histories consistent with legal requirements or any other basis protected by just want amazing people who are willing to grow along with us.

Although we have a Chicago-based HQ that employees are welcome to work out of whether theyre local or just visiting this position is also eligible for work by a remote employee out of CA CO FL GA IL IN KY MI MN NC NY OH OR PA SC TN TX UT VA WA or WI.