Goldman Sachs Asset & Wealth Management Head of TPW Alternatives Marketing Vice President London
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Monthly Salary:
Posted on:
14 hours ago
Vacancies:
1 Vacancy
Job Summary
Role Summary
This Vice President will play a key role within the Asset Management (AM) Marketing team leading alternatives TPW marketing in EMEA and reporting to the Global Head of Alternatives TPW client channel includes discretionary and advisory wealth managers private banks and fund is a new role that will help drive the global growth of Goldman Sachs Alternatives.
The VP willpartner with sales teams Alternatives Capital Formation team product strategy investment teams and broader AM Marketing teams to identify and harness the top commercial priorities and translate them into full-funnel plans fueling our business growth objectives with this critical segment.
Position Responsibilities
- Marketing strategy: Develop and implement a cohesive EMEA TPW Alternatives marketing strategy forAMs third-party wealth client segment to fuel overall business growth objectives in EMEA
Brand narrative: Ensure the Asset Management Alternatives value proposition and associated third party wealth value proposition are infused through all related alternatives marketing activities in the EMEA.
- Client research: Partner with marketing team to track and analyze client research to determine how AM is perceived by our third-party wealth clients and execute on plan to enhance perceptions
- Campaigns and execution: Develop and execute well thought-out impactful and quantifiable lead generation and client retention campaigns leveraging a range of digital media and in-person channels
Partnership marketing: Partner with third party wealth business leaders to develop and deliver high-impact tailored client-specific marketing programs to deepen relationships and build loyalty with strategic third-party wealth clients.
- Fund updates: Assist in the fund update process helping to execute webinars newsletters and communications to keep clients informed of fund developments
- Media: Partner with Media Relations on relevant opportunities that showcase Alternatives transactions leaders and awards
- Events: Partner with events marketing and Alternatives Capital Formation for the Alts events both proprietary and industry conference sponsorship and drive execution for Alts focused events.
- Business process enhancements: Use a data-driven and iterative approach to optimize marketing tactics and reporting against KPIs
- Partnership and collaboration: Develop and maintain strong relationships across AM Marketing colleagues Global Marketing partners Corporate Communications Compliance Legal sales and investment teams and key stakeholders across the global organization.
Qualifications
- 7 or more years in a similar or related role with previous experience in asset management and alternatives marketing
- In-depth knowledge of the alternatives industry clients products regulations competitors with knowledge about private equity and private credit
- Ability to present investment views in a thoughtful and well-reasoned manner synthesize information from multiple sources and develop a clear compelling story
- Well-developed strategic thinking with commercial awareness and business acumen
- Demonstrated integrated marketing skills across strategy and execution; ability to leverage subject matter experts throughout broader divisional marketing team in pursuit of effective outcomes
- Demonstrable track record of working effectively across matrixed complex organizations with excellent communication influencing and presentation skills
- Experience with senior stakeholder engagement
- Ability to prioritize and manage competing deadlines with strong attention to detail
- Bachelors Degree (BA/BS); MBA and/or CAIA preferred
Required Experience:
Exec
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Pardot
- Attribution Modeling
- Marketing Automation
- Customer Segmentation
- Martech
- Lead Generation
About Company
The Goldman Sachs Group, Inc. is a leading global investment banking, securities, and asset and wealth management firm that provides a wide range of financial services.
