Marketing SpecialistMgr 3
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Job Title: Marketing Manager / Marketing Specialist (Marketing Operations)
Location: Noida / Delhi NCR (Hybrid)
Shift - 4 PM - 1 AMAbout Adobe
At Adobe we empower everyone to build communicate and deliver outstanding digital experiences. Our mission Empowering Creativity for All is brought to life by teams that combine innovation data and customer-centric marketing to transform how businesses connect with their audiences.
Role Overview
We are seeking a Marketing Specialist/Manager to lead B2B marketing campaign management and marketing automation proficiency. This position integrates MarTech data AI support and multi-channel implementation. It guarantees campaign delivery is scalable high-quality and data-driven while maintaining Adobes brand and operational standards.
The ideal candidate brings robust direct experience in Marketing Automation Platforms Customer Data Platforms campaign orchestration and AI enablement coupled with a clear understanding of data workflows and activation.
What Youll Do (Responsibilities)
Campaign & Marketing Operation
- Manage the full lifecycle of B2B marketing campaigns including oversight control and improvement.
- Manage campaign operations planning production QA deployment and reporting.
- Partner with cross-functional teams (Sales Product Marketing Analytics Content Creative) to operationalize marketing strategies at scale.
- Maintain Adobe marketing guidelines naming conventions governance and standard procedures in campaign execution.
Category Tools
- Adobe Journey Optimizer (AJO)
- Adobe Experience Platform (AEP) AEP RT-CDP and Adobe Experience Platforms Journey Analytics
Marketing Automation Marketo Engage
- Workfront Workfront Fusion / Fusion Automations
- Data & SQL Databricks Gen AI Integration
- Optional Python ML/data automation API knowledge
Skills & Qualifications
- 8 years of experience in B2B campaign operations marketing automation or MarTech delivery roles.
- Deep expertise in campaign production marketing governance and automation workflows.
- Solid grasp of data segmentation data validation and audience activation.
- Ability to operate with high ownership precision and cross-team collaboration.
- Knowledge of SQL is required; Python is a plus.
- Experience with the Adobe ecosystem (AJO AEP Marketo Workfront) is preferred.
- Passion for AI enablement in marketing and scaling personalization.
Tools & Platforms You Should Know
Data & Engineering Knowledge
Practical experience or solid knowledge of:
- SQL for audience analysis customer insights and data validation.
- Databricks / Databricks SQL Data Lakes and structured data environments.
Python (plus not mandatory) for automation data transformation or analytics.
Data platforms like Databricks Snowflake or BigQuery (Databricks preferred).
Familiarity with customer data models schema building data transformation and activation pipelines.
AI & Gen AI Activation
- Drive Generative AI enablement for marketing use cases content acceleration and personalization at scale.
- Support internal teams with timely engineering AI campaign ideation and automation frameworks.
- Having experience in Adobe Firefly Services Content Accelerator and AI-enhanced campaign production is highly beneficial.
MarTech & Automation
Enable personalization and automation with audience segmentation triggers and cross-channel activations.
About Adobe
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity productivity and personalized customer experiences. Adobes industry-leading offerings including Adobe Acrobat Studio Adobe Express Adobe Firefly Creative Cloud Adobe Experience Platform Adobe Experience Manager and GenStudio enable people and businesses to turn ideas into impact powered by AI and driven by human ingenuity.
Our 30000 employees worldwide are creating the future and raising the bar as we drive the next decade of growth. Were on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
Lets Adobe together
At Adobe we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life including our values and culture focus on people purpose and community Adobe for All comprehensive benefits programs the stories we tell the customers we serve and how you can help us advance our mission of empowering everyone to create.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender race or color ethnicity or national origin age disability religion sexual orientation gender identity or expression veteran status or any other protected characteristic. Learn more.
Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process email or call 1 .
AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work your application may not move forward in the process.
At Adobe we empower employees to innovate with AI and we look for candidates eager to do the same. As part of the hiring experience we provide clear guidance on where AI is encouraged during the process and where its restricted during live interviews. See how we think about AI in the hiring experience.
Required Experience:
Manager
