2026 Intern – B2B Digital & Web Marketing Optimization Analyst

Our Company

Changing the world through digital experiences is what Adobes all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! Were passionate about empowering people to create beautiful and powerful images videos and apps and transform how companies interact with customers across every screen.

Were on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization and we know the next big idea could be yours!

The Opportunity

Adobes Global Enterprise Digital team brings together brand demand data and experience to ensure Adobes paid and owned channels work in concert to deliver relevant high-impact and measurable experiences for B2B buyers.

As a B2B Digital and Web Marketing Optimization Analyst Intern you will support one of the most critical challenges in modern B2B marketing: transforming high-value traffic to into meaningful engagement learning and pipeline impact particularly as buyers increasingly arrive through paid media events and AI-driven discovery paths.

This role offers a unique opportunity to move beyond performance analysis and contribute to building Adobes web optimization and experimentation engine. You will collaborate closely with web digital strategy paid media analytics campaign and content teams to assess web maturity identify UX and conversion opportunities support experimentation efforts and capture insights that help Adobe Enterprise continuously evolve its digital experiences at scale.

You will gain hands-on experience with Adobes marketing technology ecosystem including Adobe Analytics Adobe Target Adobe Customer Journey Analytics Adobe Real-Time Customer Data Platform and experimentation tools while learning how enterprise B2B teams test optimize and operationalize insights in real-world environments.

What Youll Do

• Partner with Digital and Web teams to support the evolution of a web maturity and experience assessment framework for evaluating user experience content effectiveness conversion paths and supporting technology capabilities.
• Contribute to projects focused on optimizing on-site experiences for traffic referred from paid channels (display social search sponsorships) with the goal of improving engagement relevance and journey progression.
• Support the development and management of a centralized testing and optimization roadmap (core focus) including multiple types of experiments such as: A/B and multivariate testing Messaging and value proposition testing Page layout and information hierarchy testing CTA form and conversion flow testing and Personalization and audience-based experience testing
• Assist with test design including hypothesis development success metrics and test plans; monitor in-flight tests; and help analyze results to surface insights and recommendations.
• Help build and maintain a structured test library to document experiments outcomes and learnings enabling knowledge sharing and continuous improvement across teams.
• Support the creation of optimization readouts proposals and leadership updates to align stakeholders on insights tradeoffs and recommended actions.
• Collaborate cross-functionally with web strategy digital & paid media analytics campaign and UX partners to ensure insights and optimizations are actionable and scalable.

What You Need to Succeed

• Currently enrolled full time in a Bachelors or Masters degree program in Marketing Business Analytics Data Science Experience Design Information Systems or a related field with an expected graduation date between December 2026 and June 2027
• Available to participate in a full-time internship between May and September 2026
• 02 years of relevant experience through coursework internships or academic projects in digital marketing web analytics UX experimentation or related fields
• Strong analytical skills and comfort working with data metrics and performance insights
• Interest in experimentation optimization and data-driven decision-making
• Familiarity with web analytics A/B testing concepts or UX principles (hands-on experience is a plus)
• Strong attention to detail and ability to manage multiple workstreams
• Clear written and verbal communication skills including the ability to summarize insights and recommendations
• Ability to work effectively across cross-functional teams
• Experience with tools such as Adobe Analytics Adobe Target Excel PowerPoint or BI tools is a plus; curiosity and a willingness to learn are essential

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting) the application window will remain open until at least the date and time stated above in Pacific Time in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location no specific application window applies and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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