Outreach Liaison
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Job Summary
Company Intro
AtAmerican Vision Partners (AVP) we partner with the most respected ophthalmology practices in the country and integrate best-in-class management systems operational infrastructure and advanced technology to provide the highest quality patient care possible. Our practices include Barnet Dulaney Perkins Eye Center Southwestern Eye Center Retinal Consultants of Arizona M&M Eye Institute Abrams Eye Institute Southwest Eye Institute Aiello Eye Institute Moretsky Cassidy Vision Correction Wellish Vision Institute West Texas Eye Associates and Vantage Eye Center. We are focused on building the nations largest and most comprehensive eye care practices and currently operate more than 100 eye care centers in Arizona New Mexico Nevada California and Texas including 25 ambulatory surgical centers.
At AVP we value teamwork providing exceptional experiences continuous improvement financial strength and hard work. We are committed to providing best-in-class patient care pioneering research and technology and most importantly rewarding and recognizing our employees!
Overview
The Outreach Liaison is responsible for implementing a coordinated referral partner marketing plan designed to increase external referrals to AVP and various eye care practices and providers operating in a sales outreach-oriented function. The Outreach Liaison will execute sales and marketing strategies focused on increasing loyalty and preference among external provider referral sources for AVP doctors and clinics thereby accelerating the growth of AVP and liaisons respective territory. Another key aspect of this role is continuous adherence to AVP Compliance Program and applicable compliance parameters issued by the Compliance Officer.
Responsibilities
- Develop facilitate and execute a regular cadence of face-to-face visits and meetings with current and potential professional referral sources (35 face-to-face calls with decision makers per week) managing a practice referral pipeline of 200 accounts
- Utilize a customer relationship management (CRM) system on a daily/weekly basis to track sales and marketing strategy activities and build develop follow up and maintain current and potential referral sources within the companys current and future markets
- Utilize the AVP reporting dashboard to build develop and maintain current and potential referral sources within the companys defined markets. Analyze referral patterns and target areas for growth. Gather and interpret the data and reports necessary to determine priority areas for growing referrals to AVP providers
- Increase referral volume above the companys established baseline targets within specified time periods and serve as a supporting point of contact for questions or concerns regarding referrals. Drive consistent referral volume through strategic territory management regular touchpoints using a structured sales process and exceptional follow-through
- Actively partner with the Regional VP Liaison program manager Marketing Operations along with other corporate resources to co-develop overall organic growth strategies market analysis and identify/execute on best practices for referral growth and provide proactive feedback on market dynamics. Partner with Regional VP Clinic Directors and Managers to address location-specific concerns
- Developing a thorough understanding of the services packages technologies and advancements AVP offers are to communicate knowledgeably with external ODs and referring providers
- Remain educated on AVP Compliance Parameters and support a focus on compliance with the AVP Compliance Office
- Support all referring provider needs and concerns are being addressed in a timely & efficient manner
- Regularly arrange meetings and introductions with referring entities and AVP providers as identified by Regional VPs and Operations
- Assist Clinic Managers in rural locations with developing and maintaining referral relationships with outside physicians
- Coordinate with marketing leadership to develop and utilize sales materials
- Analyze referral trends outreach effectiveness and competitive activity
- Build quarterly performance recaps for leadership highlighting wins risks and opportunities
Qualifications
- BA required (unless you have significant healthcare sales experience)
- Minimum 2 year sales experience in metrics-driven environment with a proven track record of meeting/exceeding goals
- Healthcare sales experience required
- Industry (Optometry and/or Ophthalmology) experience a plus
- Self-starter with the ability to work independently
- Proficiency in Microsoft Office suite tools (Microsoft Word Excel PowerPoint Outlook)
- Excellent communication and relationship skills when working with internal staff and external providers and their teams
- Must have reliable automobile valid AZ drivers license and adequate insurance coverage
Benefits & Perks
Your health happiness and your future matters! At AVP we offer everything from medical and dental insurance significant eye care discounts child care assistance pet insurance continuing education funds 401(k) paid holidays PTO Sick Time opportunity for growth and much more!
Key Skills
- Presentation Skills
- Time Management
- Clinical Research
- Communication skills
- GCP
- Infusion Experience
- Managed Care
- Hospice Care
- Conflict Management
- Clinical Trials
- Research Experience
- Home Care
About Company
Our partner practices, including Barnet Dulaney Perkins Eye Center, Southwestern Eye Center, Retinal Consultants of Arizona, M&M Eye Institute, Abrams Eye Institute, Southwest Eye Institute, and Aiello Eye Institute have on average been in practice for more than 35 years.
