Senior Platform Marketing Manager

At Warner Music Group were a global collective of music makers and music lovers tech innovators and inspired entrepreneurs game-changing creatives and passionate team members. Here we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:

• Curiosity: We do our best work when were immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation and innovation is the key to our future.

• Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea like a great song travels globally. We ignite passions and build connections across our diverse community of artists songwriters partners and fans.

• Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown and were committed to keeping the faith acting with integrity and delivering on our promises.

WMG is home to a wide range of artists musicians and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values appreciates and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.

Consider a career at WMG and get the best of both worlds an innovative global music company that retains the creative spirit of a nimble independent.

Job Title: Senior Platform Marketing Manager Revenue & Growth team

Were receiving a high volume of applications for this role so we encourage you to apply promptly as the vacancy may close earlier than expected.

A little bit about our team:

The Revenue & Growth Team works closely with Atlantic & Warner Records to drive Warner Music UKs commercial strategy. We are responsible for maximising revenue creating commercial opportunities and driving audience growth across every consumption format from global streaming platforms (e.g. Spotify Apple Music YouTube) to the physical retail supply chain (vinyl CD cassette). We use data-driven strategic insights and translate this into plans that deliver market share growth ensuring our artists reach the broadest possible audience. Wesit at the intersection of product data and commercial strategy making us central to the success of every release.

Your role:

As the Senior Platform Marketing Manager for WMUK (Warner Music UK) you will be a pivotal force in optimising artist exposure maximising reach and converting engagement into tangible results across our entire roster. You will leverage your expertise in digital and platform marketing to ensure we are utilising the unique features and audiences of each streaming and social platform identifying new opportunities and keeping WMUK ahead of the curve in a rapidly evolving digital ecosystem.

This high-impact role demands a powerful blend of strategic vision commercial acumen and deep operational knowledge.

Here youll get to:

Your day-to-day work will centre on leading our platform strategy and execution including:

• Campaign development: Working in deep collaboration with the label marketing and streaming teams shape the strategy and for priority marketing campaigns across all digital platforms (DSP social video) ensuring seamless alignment with the overall artist strategy

• Data-driven strategy & optimisation: Champion a data-first approach. Utilise audience analytics campaign performance metrics and trend reports to continuously refine platform strategies inform budget allocation and ensure maximum ROI. Crucially you will proactively identify optimisation opportunities within platform mechanics and audience segmentation to directly drive revenue growth and operational efficiencies. This must include optimisation of the full fan journey - e.g. Linkfire D2C

• New revenue identification: Actively scout and pilot emerging platform features commercial opportunities creator tools and monetisation models (e.g. digital tokens platform subscriptions MCNs) to identify and develop new revenue opportunities for both artists and the label.

• Stakeholder collaboration: Work closely with label marketing managers and audience teams to pitch and secure high-value editorial support from DSP editorial playlists partnership activations and key social platform stakeholders.

• Platform expertise & guidance: Act as WMUKs internal subject matter expert on key platforms (e.g. TikTok Spotify YouTube Apple Music). Provide deep specialised knowledge and continuously guide label and artist teams on how to best leverage these channels for optimal growth and revenue generation.

• Account management: Own and maintain strong relationships with platform partners to unlock strategic opportunities secure early access to beta features and stay ahead of industry trends and algorithm shifts.

• Performance analysis & insight: Lead the analysis of campaign performance data translating vast amounts of platform data into clear actionable insights. Identify key trends opportunities for future strategy development and present these insights to senior label leadership.

• Cross-functional coordination: Act as the primary liaison between the core marketing team and other label departments (e.g. label streaming marketing data). You will ensure a seamless flow of information and a unified data-driven approach to artist campaigns across the business.

About you:

We are looking for a superstar who is passionately immersed in digital culture and has a proven track record of driving results in a fast-paced environment.

• Experience: At least 5-8 years of progressive experience in digital marketing audience development or platform-specific campaigns preferably within the music industry media or youth culture sector.

• Platform fluency: You can demonstrate a deep current understanding of the major music streaming and social platformstheir audiences features content formats and monetisation mechanics.

• Commercial acumen: You possess a deep understanding of audience behaviours how they translate into platform-specific revenue levers and a proven ability to identify and capitalise on new digital income streams.

• Analytical mindset: Demonstrated ability to apply data-driven thinking to complex marketing challenges and use analytics tools to measure success inform strategic decisions and drive continuous optimisation for revenue impact.

• Communication & influence: You have strong project management presentation and communication skills with the ability to influence internal teams and external platform partners.

• Passion: A genuine passion for music digital culture and creativity is essential for success in this role.

As the home to 10K Projects Asylum Atlantic Music Group East West FFRR Fueled by Ramen Nonesuch Parlophone Rhino Roadrunner Sire Warner Records Warner Classics and several other of the worlds premier recording labels Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company Warner Chappell Music represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA which supports the independent community as well as artist services division addition WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.

Together we are Warner Music Group: Independent Minds. Major Sound.

Love this job and want to apply

Click the Apply link at the top of the page or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile but will still allow you to upload a resume and cover letter.

Dont be discouraged if you dont hear from us right away. Were taking our time to review all resumes and to find the best people for WMG.

Thanks for your interest in working for love it here and think you will too.

WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race religion or belief age sex sexual orientation gender gender identity or gender reassignment marital or civil partnership status disability pregnancy childbirth or any other characteristic protected by law.