Director, Social Media
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Job Location:
New York City, NY - USA
Yearly Salary:
$ 180000 - 190000
Posted on:
13 hours ago
Vacancies:
1 Vacancy
Job Summary
OVERVIEW
Marc JacobsInternational powered bythe creative genius of Marc Jacobs seeks a Director Social Media to join the Marketing team based in itsNew York City (SoHo) headquarters.
Marc Jacobs is looking for a Social Leadto define the future of brand storytelling cultural relevance and social-driven commerce. You will operate at the intersection of editorial storytelling content creation platform strategy and creator ecosystems. You have the instinct to spot cultural moments before they peak and the operational rigor to turn them into sustained brand momentum and business growth.
RESPONSIBILITIES
Cultural Leadership & Editorial Direction
Experience
Marc Jacobs is a leading force in fashion known for pioneering designs and an irreverent spirit that celebrates the everyday and the extraordinary. The brand continues to make its Marc: staying rebellious unpredictable and original. The core brand pillars are unexpected utilitarian urban unisex and unique. New York City in design and spirit the teams thrive on relentless authenticity a commitment to standing out and inclusivity for all.
Founded on the vision of celebrating uniqueness and being Perfect as You Are Marc Jacobs International is committed to building an equitable and inclusive culture. We value diversity of thought background and experience recognizing these as essential to the spirit of innovation and creativity. We believe that the best candidate may come from a less traditional background or meet the qualifications in different ways.
SALARY & BENEFITS
The compensation for this position ranges from $180000 - $190000 annually. The rate of pay offered will be dependent upon candidates relevant skills and experience. Marc Jacobs uses the published salary range as a guideline to provide our employees with market competitive pay while allowing for flexibility to recognize and reward all levels of expertise performance and tenure.
Marc Jacobs in partnership with LVMH offers a comprehensive and generous employee benefits package featuring medical dental vision insurance short and long-term disability coverage employee discounts a 401k plan with employer match and automatic employee contributions.
ADDITIONAL INFORMATION
This job description is intended to cover the core accountabilities of the position and is not designed to cover or contain a comprehensive listing of activities duties or responsibilities that are required of the employee. Duties responsibilities and activities may change or new ones may be assigned at any time with or without notice.
EEO STATEMENT
Marc Jacobs International is committed to providing equal employment opportunities to all employees and applicants for employment regardless of race color sex sexual orientation gender identity gender expression age veteran status national origin religion disability or any other characteristic protected by federal state or local law.
Marc JacobsInternational powered bythe creative genius of Marc Jacobs seeks a Director Social Media to join the Marketing team based in itsNew York City (SoHo) headquarters.
Marc Jacobs is looking for a Social Leadto define the future of brand storytelling cultural relevance and social-driven commerce. You will operate at the intersection of editorial storytelling content creation platform strategy and creator ecosystems. You have the instinct to spot cultural moments before they peak and the operational rigor to turn them into sustained brand momentum and business growth.
RESPONSIBILITIES
Cultural Leadership & Editorial Direction
- Identify emerging trends creator movements aesthetics and cultural shifts that can be authentically translated into brand storytelling.
- Shape social beyond content feed and elevate editorial platform with a clear point of view tone and narrative arc.
- Proactively ideate and execute cultural momentsthat earn organic attention and conversation with a focus on the product and Marc Jacobs brand.
- Lead fast high-impact content production including short-form video lo-fi creator-style formats reactive moments and trend-based storytelling.
- Responsible for editing directing and hands-on content creation.
- Strong network and experience building and managing creator-led production pipelines.
- Build and manage a lean ecosystem of creators editors videographers and freelance talent to scale output efficiently.
- Own cross-platform strategy across TikTok Instagram YouTube Shorts/Reels Redditt sub stack emerging platforms and future formats.
- Tailor creative approaches by platform understanding algorithm behavior native formats and audience behavior.
- Partner with E-commerce CRM and Media teams to continue building awareness and also turn social into a growth driver.
- Build strategies that drive traffic conversion retention and product storytelling.
- Establish performance benchmarks and continuously optimize creative against KPIs.
- Maintain deep knowledge of the creators tastemakers and digital communities shaping fashion culture and entertainment.
- Build creator partnerships that are organic culturally credible and drive brand growth.
- Spot emerging talent early and integrate them into storytelling.
- Build and lead a high-performance social team and effectively influence cross-functional stakeholders.
- Create workflows that allow for speed efficiency experimentation and creative excellence at scale.
Experience
- 712 yearsin social media leadership digital content editorial strategy or cultural storytelling roles.
- Proven experience leading social for a fashion lifestyle entertainment or culturally driven brand.
- Demonstrated track record of creating or leading cultural moments viral content or conversation-driving campaigns.
- Exceptional aesthetic sensibility and editorial judgment.
- Deep understanding of internet culture creator economy and emerging digital movements.
- Ability to translate cultural insights into brand-safe but culture-forward storytelling.
- Hands-on experience in short-form content production (editing directing filming or managing creator pipelines).
- Comfortable operating in fast-paced environments with minimal friction between idea and execution.
- Strong understanding of social KPIs platform analytics and performance optimization.
- Experience tying social activity to business outcomes including traffic conversion and community growth.
- Experience in leading teams and cross-functional partnerships.
- Strong communicator with the ability to align creative ambition with business priorities.
Marc Jacobs is a leading force in fashion known for pioneering designs and an irreverent spirit that celebrates the everyday and the extraordinary. The brand continues to make its Marc: staying rebellious unpredictable and original. The core brand pillars are unexpected utilitarian urban unisex and unique. New York City in design and spirit the teams thrive on relentless authenticity a commitment to standing out and inclusivity for all.
Founded on the vision of celebrating uniqueness and being Perfect as You Are Marc Jacobs International is committed to building an equitable and inclusive culture. We value diversity of thought background and experience recognizing these as essential to the spirit of innovation and creativity. We believe that the best candidate may come from a less traditional background or meet the qualifications in different ways.
SALARY & BENEFITS
The compensation for this position ranges from $180000 - $190000 annually. The rate of pay offered will be dependent upon candidates relevant skills and experience. Marc Jacobs uses the published salary range as a guideline to provide our employees with market competitive pay while allowing for flexibility to recognize and reward all levels of expertise performance and tenure.
Marc Jacobs in partnership with LVMH offers a comprehensive and generous employee benefits package featuring medical dental vision insurance short and long-term disability coverage employee discounts a 401k plan with employer match and automatic employee contributions.
ADDITIONAL INFORMATION
This job description is intended to cover the core accountabilities of the position and is not designed to cover or contain a comprehensive listing of activities duties or responsibilities that are required of the employee. Duties responsibilities and activities may change or new ones may be assigned at any time with or without notice.
EEO STATEMENT
Marc Jacobs International is committed to providing equal employment opportunities to all employees and applicants for employment regardless of race color sex sexual orientation gender identity gender expression age veteran status national origin religion disability or any other characteristic protected by federal state or local law.
Required Experience:
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