Director, Artist Insights & Strategy

At Warner Music Group were a global collective of music makers and music lovers tech innovators and inspired entrepreneurs game-changing creatives and passionate team members. Here we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:

• Curiosity: We do our best work when were immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation and innovation is the key to our future.

• Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea like a great song travels globally. We ignite passions and build connections across our diverse community of artists songwriters partners and fans.

• Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown and were committed to keeping the faith acting with integrity and delivering on our promises.

WMG is home to a wide range of artists musicians and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values appreciates and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.

Consider a career at WMG and get the best of both worlds an innovative global music company that retains the creative spirit of a nimble independent.

Job Title: Director Artist Insights & Strategy

A little bit about our team:

The Global Catalogue Growth & Insights team uses data & insights to help define and shape the strategy for growing audiences across all of WMGs Off-Roster Catalog. We work with Artist Brand Managers Artists themselves and their management teams to communicate opportunities for increasing engagement amongst their current fans as well as highlighting ways to reach new potential fans.

Your role:

The Director Artist Insights & Strategy will lead on the analysis and interpretation of research data to uncover insights to define the strategic direction of our rich Global Catalogue and extend the legacy and success of our most iconic artists. Youll help drive high-impact research-driven projects from conception to completion translating complex cultural audience and consumption insights into actionable tangible strategies for growing engagement.

Here youll get to:

• Architect and lead the global insights strategy for our entire catalogue.

• Proactively identify opportunities to reintroduce classic works to new generations through innovative content partnerships and campaigns.

• Build engaging narrative led presentations to identify & communicate opportunities and strategies for growing an artists audience.

• Working closely with our Business Intelligence & Strategy team you will weave quantitative and qualitative data into engaging stories helping translate insights into longer term artist strategies.

• Serve as the primary insights partner for artists estates and their management teams.

• Partner with internal Artist Brand Managers to help guide advise and build longer term artist strategies to ensure legacies are protected for generations to come.

About you:

• Progressive experience in a senior qualitative data or strategy role with a strong focus on the music or entertainment industry.

• Exceptional analytical skills: a knack for translating complex cultural & audience data (quant & qual) into clear tangible business recommendations using compelling narratives.

• Experience with various data collection methods and the reliability of each.

• Experience with client facing roles and communicating with a diverse range of senior internal & external stakeholders.

Wed love it if you also had:

• Experience in working with brands building strategies for growing reach & long-term engagement.

• Music Industry experience.

• Background in Marketing to understand levers and their impacts in different scenarios.

#LI-MP1

As the home to 10K Projects Asylum Atlantic Music Group East West FFRR Fueled by Ramen Nonesuch Parlophone Rhino Roadrunner Sire Warner Records Warner Classics and several other of the worlds premier recording labels Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company Warner Chappell Music represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA which supports the independent community as well as artist services division addition WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.

Together we are Warner Music Group: Independent Minds. Major Sound.

Love this job and want to apply

Click the Apply link at the top of the page or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile but will still allow you to upload a resume and cover letter.

Dont be discouraged if you dont hear from us right away. Were taking our time to review all resumes and to find the best people for WMG.

Thanks for your interest in working for love it here and think you will too.

WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race religion or belief age sex sexual orientation gender gender identity or gender reassignment marital or civil partnership status disability pregnancy childbirth or any other characteristic protected by law.