Director of Marketing Finance Investment

Own the Marketing P&L and translate spend into enterprise value. Lead disciplined budgeting portfolio allocation scenario planning and channel/creative/offer target setting to maximize ROI and long-term customer value. Act as a strategic marketing thought partnerbringing a marketers mindset to investment decisions informing creative direction audience strategy offer design and channel mix optimization.

Oversee Marketing Financials

• Lead financial stewardship of the Marketing organization including contracts invoices accruals coding accuracy and monthly close.

• Conduct monthly variance analyses with a focus on pacing ROI and prioritization of high-value opportunities.

• Ensure governance in partnership with Finance Procurement and Legal.

Marketing Budget Ownership

• Develop and manage annual budgets across Sports iCasino and Overhead.

• Partner with channel leads and FP&A to dynamically reallocate spend based on performance signals and enterprise priorities.

• Drive disciplined budget pacing across states channels and campaigns.

Spend Allocation & Portfolio Optimization

• Translate incrementality attribution and cohort insights into actionable investment decisions across states channels and creative themes.

• Interpret marketing signals like a performance marketerconnecting creative messaging and promotional strategy to financial outcomes.

• Lead monthly reallocations grounded in payback windows LTV/CAC and marginal ROI.

Financial Modeling & Forecasting

• Build and maintain KPI forecasting and scenario-planning models for launches promotions and CPA shifts.

• Model unit economics (state channel creative) CAC LTV contribution margin and payback (30/60/90/180).

• Own performance guardrails in partnership with Analytics.

Cross-Functional Collaboration

• Serve as a connective hub between Marketing Finance Analytics and senior leadership.

• Collaborate with Customer BI to align funnel insights to marketing strategy.

• Influence channel strategy creative direction and offer design with data-driven recommendations.

Target Setting & Performance Management

• Create annual and in-year channel targets including CAC LTV NGR/GGR and margin expectations.

• Monitor performance vs. plan and recommend corrective optimization strategies.

Ad-Hoc & Executive Analytics

• Conduct advanced analyses to continually optimize spend efficiency and campaign performance.

• Represent Marketing in executive forums and communicate insights with clarity and strategic impact.

• Mustbe 21 years of age or older.

• Strong understanding of finance and accounting fundamentals; FP&A preferred.

• Highly independent analytical self-starter.

• Online gaming or sports industry experience or passion preferred.

• Bachelors degree required.

ADDITIONAL REQUIREMENTS

• Financial background with expertise in monthly close variance analysis and accruals.

• Advanced financial modeling and scenario planning experience.

• Ability to think like a marketerconnecting investment decisions to creative strategy channel mix and consumer behavior.

• Exceptional communication skills capable of influencing executives.

• Expert Excel; SQL preferred.

• Experience managing teams a plus.

KEY OUTPUTS

• Full ownership of the Marketing P&L.

• Spend reporting by state channel campaign and creative.

• CAC (blended incremental) and payback metrics (30/60/90/180).

• Net Revenue / GGR and Margin from acquired customers.

• LTV by state channel and cohort; LTV:CAC ratio.

• Promo cost per acquired customer and promo ROI.

• Variance reporting with recommended actions.

• Customer funnel insights aligned with marketing initiatives.