Senior CRM Lead

Maxon Computer

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profile Job Location:

Homburg - Germany

profile Monthly Salary: Not Disclosed
Posted on: 22 hours ago
Vacancies: 1 Vacancy

Job Summary

If you want to be a Maxonian and help bring the best 2D and 3D visual effects motion graphics gaming AR/MR/VR visualization and design software to the market then we should have a chat.

WHO WE ARE:
Packed with brilliant passionate people Maxon is deeply rooted in the creative industry and committed to empowering the artistic are Maxonians. We encourage and motivate each other to be curious learners. We are obsessed with customer fulfillment and inspiration before during and after purchase. If you too want to be a Maxonian and help bring to market the finest software products for 2D and 3D visualeffects motion graphics games AR/MR/VR visualization and general design lets talk.

Are you ready to design and drive how thousands of creators experience Maxons award-winning software products (Cinema 4D ZBrush Red Giant Redshift)

WHAT YOU WILL DO:

Were looking for a bold strategic and data-driven Senior CRM Lead to build and own our lifecycle function from the ground up turning trials into loyal subscribers subscribers into power users and power users into brand advocates.

You will be the strategist architect and champion for growing customer value at every stage of the journey blending big-picture vision with hands-on execution.

  • Define and lead the long-term customer lifecycle strategy through onboarding activation retention conversion and win-back across an ecosystem of Maxons products and aligned with Maxons global business goals.
  • Deliver seamless engagement across onboarding activation retention conversion and win-back campaigns.
  • Collaborate with external partners and distributors to enhance engagement through partner CRM.
  • Set clear KPIs report results and communicate insights to leadership with transparency and impact.
  • Lead the selection evaluation set-up and best practice in CL tools
  • Manage vendor relationships negotiate contracts and develop feature roadmaps.
  • Partner with finance to model ROI and justify investments.
  • Architect and streamline cross-functional processes across Marketing Data Product and Engineering teams to enable accurate event tracking segmentation targeting and messaging.
  • Foster a culture of testing and learning with robust A/B frameworks and analytics.
  • Build targeted customer journeys and segmentation strategies to maximize lifetime value.
  • Iterate rapidly measure outcomes and scale successful initiatives.
  • Grow and mentor a high-performing lifecycle marketing team over time.

What we are looking for:

  • 46 years experience in customer lifecycle CRM growth or retention within subscription/SaaS businesses.
  • Proven success in building CL functions ideally from scratch in fast-paced digital environments.
  • Strong analytical skills expertise in segmentation and funnel optimization.
  • Experience with CRM tools plus interest in AI and automation.
  • Exceptional organizational and documentation abilities.
  • Skilled at working with global audiences and cross-cultural campaigns.
  • A blend of strategic thinking and hands-on execution.
  • Collaborative communicator with leadership experience.
  • Fluent in English extra points for additional languages.

Join us in shaping the way creators experience Maxon from first click to lifelong advocacy.

Vacancy Information

  • All roles posted are opportunities we are actively recruiting for unless stated otherwise. Active postings are for an existing vacancy within Maxon.

Recruitment Process Disclosure

  • Maxon values a human-centered hiring approach. Every application is reviewed by our recruiting team. We do not use artificial intelligence (AI) or automated systems to screen assess or select case you would like more information regarding the processing of your application data please refer to ourPrivacy Policy for Applicants.

Accessibility

  • Maxon is committed to providing an inclusive and accessible recruitment process. If you require accommodation during the hiring process please contact


WHAT WE OFFER:

You will be part of a highly motivated international team of specialists working in an environment that offers a warm welcome with detailed onboarding and a dedicated mentor for a familiarization period as well as a wide range of individual development possibilities. Interested in joining our team Click Apply to submit your application. Dont meet every single requirement At Maxon we embrace diversity are avid explorers and curious learners so if youre excited about this role but your experience doesnt entirely match every qualification in the job description we encourage you to apply in any case. You may be just the right candidate for this or other positions.

Were looking forward to hearing from you!


Required Experience:

Senior IC

If you want to be a Maxonian and help bring the best 2D and 3D visual effects motion graphics gaming AR/MR/VR visualization and design software to the market then we should have a chat.WHO WE ARE:Packed with brilliant passionate people Maxon is deeply rooted in the creative industry and committed to...
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