Social Media Specialist
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Job Location:
Mississauga - Canada
Monthly Salary:
$ 25 - 50
Posted on:
22 hours ago
Vacancies:
1 Vacancy
Job Summary
Social Media Specialist
Aversan Inc.() is a trusted multi-service engineering and electronics manufacturing company. Aversan delivers leading-edge and reliable safety-critical electronics and software systems to the aerospace defence and space industries.
Were looking for a Social Media Specialist with deep expertise in Meta to lead organic and paid social strategy. Youll build and run campaigns grow engagement and turn storytelling into measurable impact across Facebook and Instagram.
Location: Greater Toronto Area ON
Job Type: Part Time
Working Arrangement: On-site
Responsibilities
Develop and own an integrated Facebook Instagram strategy aligned to organizational goals (awareness engagement fundraising volunteer recruitment program participation).
Create campaign plans (monthly/quarterly) with clear objectives audience targets creative direction budgets and KPIs.
Build an always-on engagement approach (community growth retention and supporter activation).
Plan set up and manage paid campaigns in Meta Ads Manager (traffic engagement lead generation conversions/donations where applicable).
Build and test audiences (custom audiences lookalikes interest-based retargeting) and refine targeting based on performance.
Run A/B tests on creatives copy placements and audiences; optimize for cost efficiency and results.
Manage budgets pacing and reporting; ensure campaigns are compliant with Meta policies and not-for-profit standards.
Create and schedule content tailored to Facebook and Instagram formats (Reels Stories carousels lives posts).
Grow engagement through proactive community management: responding to comments/DMs moderation escalating sensitive issues appropriately.
Collaborate with internal teams to capture impact stories and turn them into platform-ready content.
Write strong social copy that fits our voice: inspiring inclusive and action-oriented.
Produce or coordinate creative assets (basic design/video edits) using Adobe suite (Preferred tools: Adobe Photoshop and Illustrator)
Create and manage a content calendar.
Ensure consistency in branding accessibility (alt text captions) and cultural sensitivity.
Track performance using Meta Business Suite/Ads Manager and reporting tools; translate data into insights and next steps.
Report on KPIs such as reach engagement rate follower growth CTR CPC/CPM leads donations (if applicable) and overall ROI.
Recommend improvements based on trends platform changes and audience behavior.
Coordinate influencer/community partnerships when relevant.
Support integrated campaigns with email/web teams to strengthen conversion paths (landing pages donation flows sign-ups).
Basic Qualifications
Proven experience managing Facebook and Instagram for an organization (preferably not-for-profit social impact education health or community services).
Strong Meta Ads Manager expertise: campaign setup targeting retargeting and optimization.
Demonstrated ability to build engagement strategies (not just postingreal community growth).
Excellent copywriting and storytelling skills tailored to Meta platforms.
Comfortable working with analytics and making data-driven decisions.
Experience with content planning tools (e.g. Meta Business Suite Later Hootsuite Buffer) and creative tools (e.g. Adobe Suite).
Preferred 3 Years Experience running fundraising or lead-gen campaigns (donations event signups volunteer recruitment).
Preferred experience in creating designs using Adobe Suite
Knowledge of pixels/conversion tracking UTM tagging and basic web analytics (GA4).
Experience working with small teams and managing multiple priorities.
Understanding of accessibility best practices for social content.
Mission-driven empathetic communicator who can handle sensitive topics with care.
Strategic thinker who can turn goals into campaigns and campaigns into results.
Organized and consistentstrong planning scheduling and follow-through.
Curious and adaptablekeeps up with Meta updates trends and best practices.
Please note:
The name of the file for the resume should be the applicants full name and the position title you are applying for. The resume format should be PDF.
Compensation: $25 - $50 CAD/HR
The base salary or rate offered to an applicant within this range is determined by considering several factors including the individuals geographic location skills competencies and unique qualifications. This ensures compensation is fair and aligned with the specific requirements and attributes of each candidate.
Vacancy Status: This posting is for an existing vacancy.
AI in Hiring: We use AI tools to assist with application management (e.g. organizing submissions and surfacing potentially relevant qualifications). AI is not used to make hiring decisions. All decisions are made by our hiring managers and recruitment team. Our use of AI is governed by security and privacy risk assessments aligned with our cybersecurity framework.
Required Experience:
IC
Key Skills
- Marketing
- Photography
- Facebook Advertising
- Hootsuite
- Social Listening
- SEO
- Web Design
- Adobe Photoshop
- Social Media Management
- Copywriting
- Wordpress
- Writing Skills
About Company
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