Social Media Strategist (Work from home with rotation into Corporate HQ as needed)

Salary: $67670

DESCRIPTION/JOB SUMMARY

To lead the development and execution of social media strategies across approximately five brands within the Durable Medical Equipment (DME) market

RESPONSIBILITIES/DUTIES

Drive brand awareness lead generation and community engagement through both paid and organic campaigns

Develop and implement social media strategies for multiple brands to achieve marketing objectives

Manage paid and organic campaigns across platforms including Facebook Instagram YouTube LinkedIn and emerging channels

Oversee the social media calendar posting schedule and coordination of content

Collaborate with internal teams (design video photography copywriting) to produce engaging content

Partner with brand ambassadors and influencers to create authentic high-performing content

Work closely with the Manager Digital Strategy & Performance on analytics and reporting to optimize performance

Coordinate with providers sales teams and other departments to ensure alignment with overall marketing goals

Stay current on social media trends platform updates and best practices to keep our brands ahead of the curve

Leverage Artificial Intelligence (AI) to streamline content development and workflows

Ensure all safety and security rules are strictly observed and any accidents incidents or injuries are promptly reported to management

Complete the annual CTPAT Security Training

Focus on continuous improvement and consistently demonstrate good business judgment

Work effectively with all Pride departments to exceed internal and external expectations

Pride retains the discretion to modify duties and/or assign other duties as necessary

REQUIRED SKILLS

Must be:

A team player self-starter friendly detail-oriented and honest

Highly adaptable creative and data-driven

Must have the ability to:

Multi-task problem-solve and prioritize in a fast-paced working environment

Present data-driven recommendations and turn insights into actionable strategies

Work both independently and collaboratively

Must have:

Relentless drive to achieve advancement and continuous improvement

Excellent working knowledge of Meta Ads Manager Sprout Social and Google Analytics

A strong understanding of paid advertising organic growth strategies and influencer marketing

Intermediate working knowledge of Canva

Intermediate working knowledge of Microsoft Office Word and Excel

Excellent presentation verbal and written communication skills

PREFERRED SKILLS

Basic photography skills with the willingness to create content preferred

Basic working knowledge of accessibility and compliance standards for social media content preferred

Basic working knowledge of Adobe Creative Suite preferred

REQUIRED EXPERIENCE

At least 5 years of social media strategy and management experience

PREFERRED EXPERIENCE

At least 1 year of experience with streaming ads and emerging social platforms preferred

At least 1 year of social media strategy and management experience within a marketing agency preferred

Current or previous successful employment experience with Pride Mobility Products Corporation preferred

REQUIRED EDUCATION

Associate Degree in Marketing Communications or related field OR High School Diploma or GED with at least 7 years of the required experience

REQUIRED QUALIFICATIONS

Must be legally authorized to work in the United States without sponsorship now or in the future

DETAILS

This job description is not intended to be all-inclusive

This is a safety sensitive position

In exceptional circumstances some of the physical requirements

of this position may be modified or eliminated as a reasonable accommodation for a person with a disability as defined by the Americans with Disabilities Act

Pride Mobility Products/Quantum Rehab is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex gender identity sexual orientation race color religion national origin physical or mental disability protected Veteran status age or any other characteristic protected by federal state or local law. Pride Mobility Products/Quantum Rehab is an Affirmative Action Employer with obligations under VEVRAA and Section 503 of the Rehabilitation Act of 1973 for protected veterans and individuals with disabilities.

If you are a person with a disability a disabled veteran or require a reasonable accommodation or assistance in completing an application for employment please contact our human resources department at 1- x1250.