Director of Customer Engagement & Media Measurement

At Johnson & Johnsonwe believe health is everything. Our strength in healthcare innovation empowers us to build aworld where complex diseases are prevented treated and curedwhere treatments are smarter and less invasive andsolutions are our expertise in Innovative Medicine and MedTech we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow and profoundly impact health for more at

Job Function:

Marketing

Job Sub Function:

Marketing Insights & Analytics

Job Category:

People Leader

All Job Posting Locations:

Horsham Pennsylvania United States of America Titusville New Jersey United States of America

Job Description:

Johnson & Johnson Innovative Medicine is recruiting for a Director of Customer Engagement & Media Measurement located in Horsham PA or Titusville NJ.

About Innovative Medicine

Our expertise in Innovative Medicine is informed and inspired by patients whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Join us in developing treatments finding cures and pioneering the path from lab to life while championing patients every step of the way.

Learn more at The Director Customer Engagement & Media Measurement will bring a deep understanding of the intricacies of media data and analytics for major brands with experience in both building a comprehensive measurement framework the J&J sectors: Innovative Medicine MedTech and Corporate. This leader will partner closely with other members of the Insights and Analytics organization as well as other Brand leadership to drive a robust data-driven and highly strategic approach that identifies key leading and lagging metrics to help drive faster decision making line of sight to impact of execution (content and channel) and investments across all aspects of the customer and patient treatment journey. This position will report to the Senior Director of Customer Engagement Content & Media Excellence.

The Director Customer Engagement & Media Measurement is responsible for defining the comprehensive measurement framework and KPIs and will play a lead role in developing our integrated measurement reports that are delivered to brand to connect execution to impact including measures such as patient conversion ROI mROI. This leader will partner closely with the media and creative agencies the Insights & Analytics organization and key internal stakeholders including Senior Leadership to develop and align a framework across the enterprise used consistently to track performance and support faster optimization decisions to improve performance and achieve business goals.

Responsibilities Include:

• Serve as a strategic leader and SME within the Customer Engagement Content & Media Excellence team shaping how measurement drives business value across sectors.
• Lead the development of a measurement framework to standardize performance tracking and insights across the organization.
• Work closely with media agencies and appropriate external partners to develop deliver and enhance recurring reporting dashboards and performance scorecards. Align organizations to new standard owned by J&J.
• Act as a key advocate for data integrity proactively identifying and solutioning data issues and gaps.
• Partner with media agencies AOR and internal data management teams to ensure accurate timely and complete data flows for reporting and analytics.
• Embed framework within operational and strategic discussions at all levels of the business as standard method to understand and evaluate performance and use the insights to make business decisions to optimize execution.
• Act as a Thought Leader in assessing external trends and bringing best in class measurement and insight generation advances to proactively address business needs across all sectors.

Qualifications / Requirements:

Education

• BS Degree in Marketing Business Analytics or equivalent experience is required; MBA Preferred

Experience & Skills

Required

• 10 years Marketing or Media experience in a professional environment with experience managing and building teams
• Broad knowledge of the pharmaceutical industry and healthcare environment specifically with an understanding of healthcare claims data and its application to marketing optimization
• Prior experience in media analytics healthcare claims data and HCP data especially digital media with an understanding of what type of data should be tapped across different international markets
• Understanding of data-driven media planning and buying approaches
• Expertise in Marketing Mix Modeling (MMM) and econometric techniques to measure and optimize media effectiveness across channels
• Expertise in Analytics/Martech/Business Intelligence platforms or BI software
• Competencies in financial & business acumen strategic thinking and planning conflict management interpersonal skills change management delegation talent coaching and mentoring negotiation and influence.
• Experience translating data insights into actionable recommendations for executive decision-making
• Experience with leading agencies technology companies or consulting partners in advertising and marketing tech
• Proven ability to work collaboratively across multiple teams
• Exceptional interpersonal skills and mastery of working in a matrixed environment
• Excellent communication skills; can articulate complex concepts to a diverse audience
• Creative innovative problem solver who leads with insights derived from data
• Executive presence and demonstrated ability to effectively influence and drive alignment and momentum across senior leaders and colleagues at all levels of the organization
• Ability to lead cross-functional and cross-business projects and initiatives identifying risks and removing roadblocks to enable the teams to achieve successful delivery
• Strong writing presentation and influencing skills
• Demonstrate ability to thrive under pressure & take accountability to meet deadlines
• Superior organizational and leadership skills; ability to influence manage and drive action of the efforts of team members in on-time and accurate execution of deliverables
• Ability to manage and coach direct reports and agile team.
• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers develop and coach others oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Preferred:

• Experience in healthcare pharmaceutical or MedTech industries
• Familiarity with media measurement and audience analytics platforms (e.g. IQVIA Crossix Datorama Tableau)

Other:

• Travel up to 10% is required

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity age national origin disability protected veteran status or other characteristics protected by federal state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants needs. If you are an individual with a disability and would like to request an accommodation please contact us via or contact AskGS to be directed to your accommodation resource.

#LI-Hybrid

Required Skills:

Preferred Skills:

Analytical Reasoning Big Data Management Brand Positioning Strategy Business Data Analysis Competitive Landscape Analysis Customer Analytics Customer Intelligence Data Analysis Developing Others Execution Focus Financial Analysis Inclusive Leadership Industry Analysis Innovation Leadership Marketing Insights Market Knowledge Operational Excellence Program Management Resource Planning

The anticipated base pay range for this position is :

$150000.00 - $258750.00

Additional Description for Pay Transparency:

Subject to the terms of their respective plans employees are eligible to participate in the Companys consolidated retirement plan (pension) and savings plan (401(k)).



This position is eligible to participate in the Companys long-term incentive program.



Subject to the terms of their respective policies and date of hire employees are eligible for the following time off benefits:

Vacation 120 hours per calendar year

Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado 48 hours per calendar year; for employees who reside in the State of Washington 56 hours per calendar year

Holiday pay including Floating Holidays 13 days per calendar year

Work Personal and Family Time - up to 40 hours per calendar year

Parental Leave 480 hours within one year of the birth/adoption/foster care of a child

Bereavement Leave 240 hours for an immediate family member: 40 hours for an extended family member per calendar year

Caregiver Leave 80 hours in a 52-week rolling period10 days

Volunteer Leave 32 hours per calendar year

Military Spouse Time-Off 80 hours per calendar year

For additional general information on Company benefits please go to: - Experience:

Director