SEM Senior Specialist
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Job Location:
Monthly Salary:
Posted on:
7 hours ago
Vacancies:
1 Vacancy
Job Summary
Development Counsellors International (DCI) headquartered in New York City is looking to hirearemoteSEMSeniorSpecialist to join our place marketing team more information about DCI visit.
Do you want toimpacthow communities grow Are youinterested in playing a rolein creating jobs Do you want to learn what motivates people to move locations and then use that knowledge to help them find their ideal landing spot
Werelooking for a data-driven detail-oriented SEM Senior Specialist with strong SEO experience and working knowledge of paid media. This role requires someone who can independently manage SEO programs support client communication and contribute strategic insight across campaigns. The ideal candidate has solid technical experience is comfortable taking ownership of client deliverables and thrives in a fast-moving agency environment.
As an SEM Senior Specialist you will manage multiple SEO programs and support integrated SEM campaigns targeting corporate executives skilled workers and leisure travelers. This role includes client communication SEO strategy execution content optimization performance reporting and collaboration across paid media initiatives.
You will report directly to the Director of SEM & Media but will work alongside client strategy and client success leads as well as the performance addition you will collaborate with DCIs other service teams like social/content PRand more.
As a firm that specializes in attracting visitorsbusinessesand a talented workforce to communities around the worldwerelooking for someone who has a passion for places and a keen understanding of what motivates a tourist businessexecutiveor employee to pick a destination. The SEMSeniorSpecialist will have at least3-4years ofSEOexperience preferably with some knowledge of economic development talentattractionand/or the tourism/travel marketing industryand at least 1 year of experience in paid advertising.
Responsibilities:
Lead day-to-day project management for assigned SEO accounts ensuring deliverables are on time organized and aligned with strategy and scope.
Manage day-to-day SEO execution across multiple client accounts including keyword research on-page optimization technical recommendations and content strategy implementation.
Conduct SEO audits and translate findings into clear recommendations and actionable plans.
Support implementation of AI-era SEO best practices including content structuring authority-building and emerging GEO considerations to improve visibility in both traditional and AI-driven discovery environments.
Write andoptimizeSEO-driven content for economic development and talent attraction clients.
Draft SEM and performance insights for client reports and support client communication in collaboration with Client Success Leads and Strategists.
Support paid media execution across Google Ads LinkedIn and Meta platforms including audience development campaign setup budget tracking and optimization support.
Collaborate cross-functionallywith strategy client success PR and social teams to ensure integrated digital performance.
Contribute to internal process improvements and evolving SEO and GEO best practices as part of DCIs modernization efforts.
Skills:
Strong working knowledge of SEO with 34 years of hands-on experience in on-page optimization SEO content strategy and technical implementation.
Experience with tools such asSEMRushClearscope or similar platformsrequired.
Familiarity with how AI-driven search experiences are reshaping content visibility and a willingness toadaptSEO strategy accordingly.
Proficiencyor familiarity with paid ad platforms: Google Ads LinkedIn Campaign Manager and/or Facebook Business Manager.
Experiencing usingGoogle Analytics 4 & Google Ads; Google Tag Manager experience a plus.
Highly proficient in Microsoft Suite with at least intermediate knowledge of Excel; Microsoft Teams experience a plus.
A self-starter with strong organizational skills and extreme attention to detail.
Strong client management and communication skills
Basic understanding of Google Looker Studio
Trustworthy dependable responsiveproactiveand communicative especially given the virtual work environment.
Qualifications:
3-4years of SEOexperiencerequired
1yearpaid media experiencepreferred
3years experiencewith project management and a client facing role
3yearsof agency experience preferred;youllbe working on multiple accounts simultaneously requiring an organized individual comfortable in a constantly changing environment.
Experience in economic development talent attraction tourism or place marketingstronglypreferred.
BA/BS in Marketing Business CommunicationsEnglishor related field.
Benefits:
Competitive base salary with unique open book management approach that delivers performance-based incentives
Medical/dental/vision coverage
Professional mentoring/development
Flexiblepaid time off flexiblestart times
401k match
Base salary range: 62 - 72k
Required Experience:
Senior IC
Key Skills
- Computer Hardware
- Mac Os
- Manufacturing & Controls
- Root cause Analysis
- Windows
- Customer Support
- Remote Access Software
- Operating Systems
- Encryption
- Remedy
- Chemistry
- Cerner
About Company
Increasing visitors and business inquiries across the globe, DCI is the leading travel PR and economic development marketing agency.
