Marketing Campaign Specialist

Drive meaningful engagement. Shape performance. Be our next Marketing Campaign Specialist!

At Intercity Technologywereabout more than campaignswereabout creating impactful experiences that connect the right audiences to the right messages at the right time.Werelooking for a strategic and proactiveMarketing Campaign Specialistto join our talented teamsupporting ourTelcoBusiness Unitworking across multiplechannelsand collaborating closely with Events Paid Media and Content functions to deliver performance-driven campaign activity that accelerates growth and maximises ROI.

As part of our teamyoullplay a vital role in planning executinganalysingand optimising multi-channel campaigns that deliver measurable results.Youllleverage HubSpot and other tools to manage data nurture contacts throughout the marketing funnel and inform decisions with insights that sharpen performance.

WhatYoullBe Doingas a Marketing Campaign Specialist:

• Campaign Execution & Optimisation:Lead the implementation of integrated campaigns across email paid ads social media search events and more ensuring alignment to strategic goals and performance outcomes.
• Audience Targeting:Build well-segmented lists for targeted engagement driving personalised communication that resonates.
• CRM & Automation:Use HubSpot and CRM platforms like MS Dynamics 365 to automate campaigns track engagement and manage leads effectively.
• Paid Advertising:Support and optimise paid search and social campaigns to maximise reachconversionsand ROI.
• Content Collaboration:Work with Content teams to develop compelling messages and assets that support campaignobjectives.
• Data & Insight:Monitor campaign performance and apply data-driven insights to improve results and guide future strategy.
• Budget & Vendor Management:Manage campaign budgets measure ROI and coordinate with partners to ensure funds are used effectively.
• Event Support:Assistwith the promotion and seamless integration of events into broader campaign activity.
• Reporting:Create clear performance reports to share insights and influence future planning.

WhoWereLooking For

Yourea motivated campaign specialist with a performance mindset analyticalorganisedand able to think both strategically and creatively.

Experience & Knowledge:

• Minimum3 years experiencein a marketing performance role ideally in B2B.
• Demonstrable experience withHubSpot including automation and analytics.
• Proven ability to execute multi-channel marketing campaigns with measurable results.
• Experience in managing paid advertising channels (e.g. Google Ads LinkedIn).
• Strong analytical skills with familiarity in A/B testing and optimisation.
• Ability to collaborate cross-functionally and communicate results effectively.

Preferred Qualifications:

• Marketing-related degree or relevant qualification (CIM IDM or equivalent).
• HubSpot Google or LinkedIn certified (desirable).

Skills & Competencies:

• Data-Driven:You use insight to make better decisions.
• Tech Savvy:Comfortable with marketing automation and analytics tools.
• Project Management:Able to manage multiple campaigns with precision.
• Collaborative Communicator:Clear concise communicator who collaborates well across teams.
• Creative & Commercial:You combine creativity with commercial thinking to drive impact.

What We Offer:

• 33 days holiday (inclusive of bank holidays) with entitlement increasing by one day for each full calendar year employed up to a maximum of five days.
• Annual pay reviews.
• Holiday buy scheme.
• All-company bonus scheme.
• Death in service cover.
• Employee assistance programme.
• Company pension.
• Active social calendar.
• A strong focus on developing our people.