Regional CRM Lead

About Wolt

At Wolt we create technology that brings joy simplicity and earnings to the neighborhoods of the 2014 we started with delivery of restaurant food. Now were building the delivery of (almost) everything and youll find us in over 500 cities in 30 countries around the 2022 we joined forces with DoorDash and together we keep on dreaming big and expanding across the globe.

Working at Wolt isnt always easy but its definitely exciting. Here youll learn more build more and ship more than in most other companies. Youll be challenged a lot but also have a lot of fun on the way. So if youre a self-starter with drive and entrepreneurial spirit this could be the ride of your life.

As the Regional CRM Lead you will be instrumental in defining developing and executing our CRM strategy within our South OR North region including countries in Southern Europe and Central Asia or Northern Europe. You will lead the creation of innovative programs and propositions driving customer lifetime value and retention through advanced CRM practices. Were looking for 2 Regional CRM Leads for the South and North regions.

This role demands a highly strategic individual with a deep understanding of customer behaviour data-driven decision-making and a proven ability to lead cross-functional initiatives across diverse regions. The skill to connect CRM initiatives to real business impact is fundamental for succeeding in this role. The role will report directly to the Director of CRM.

What youll be doing

Day-to-day in this role youll:

• Own the strategic development and execution of customer-centric initiatives translating business objectives into actionable data-led campaigns and customer journeys
• Collaborate closely with local marketing teams and align on a combined roadmap and shared priorities
• Develop and lead the execution of sophisticated multi-channel CRM communication strategies across email push notifications in-app messaging and emerging channels optimizing for engagement retention and subscription growth.
• Drive the strategic integration of CRM initiatives with broader marketing product and design roadmaps to create seamless and impactful customer experiences across all touchpoints
• Drive campaign reporting and performance analytics producing actionable insights and presenting strategic recommendations to senior leadership to inform roadmap prioritisation
• Establish governance and quality assurance standards for all outbound communications to ensure compliance with industry regulations and adherence to brand tone and guidelines
• Lead and orchestrate complex loyalty and CRM initiatives by effectively collaborating with and influencing diverse stakeholders across central and regional marketing product design and the consumer business team
• Identify and implement opportunities for automation reducing manual tasks and increasing efficiency through advanced customer journey mapping and triggered workflows
• Mentor and guide junior team members providing strategic oversight feedback and development support

Our humble expectations

• At least 7 years of progressive experience in loyalty program management CRM strategy or customer engagement roles with a demonstrable track record of success in a senior capacity
• Preferably working within B2C from a tech e-commerce or similar industry with at least 3 years of managerial experience
• Strong leadership and influencing skills with the ability to effectively collaborate with and inspire cross-functional teams in a global organization.
• Proven experience in designing launching and optimizing complex multi-channel subscription programs
• Excellent communication and presentation skills with the ability to articulate complex strategies to diverse audiences including senior leadership
• Demonstrated ability to drive innovation and adapt to a rapidly evolving technology landscape
• Previous experience with Iterable/Braze/CleverTap/Leanplum is preferred
• Previous experience in food delivery on-demand delivery or e-commerce is a strong plus

What we offer

This is a rare opportunity to step into a high-impact regional role at one of Europes most loved tech companies. As Regional CRM Lead youll shape the future of how we connect with our customers across diverse marketsfrom the Mediterranean to Central Asia. Youll get to drive CRM innovation at scale turning data into meaningful personalised customer experiences.

Youll work alongside talented marketing product and analytics teams across the region and globallylearning fast building smart and making a real business impact. If youre someone who thrives on autonomy enjoys building from the ground up and wants to help define CRM excellence at a regional level this is the role for you.

Heres what you can expect:

• A key strategic role with regional scope and visibility
• Lots of room to experiment innovate and own your roadmap
• A strong learning environment with sharp and kind teammates
• The chance to build scalable data-led CRM programs with real impact
• The opportunity to work across 10 diverse markets and customer segments
• Competitive salary and benefits plus stock options
• A friendly inclusive culture where people (and data!) come first

Next steps

We review applications on a rolling basis so we recommend applying sooner rather than later. Once we receive your application our Talent Acquisition team will take a lookand if theres a match well be in touch to kick things off!

Heres a quick look at what the process typically includes:

1. Intro chat with our Talent Acquisition Partner
2. Interview with the Hiring Manager
3. Case or task round an opportunity to show how you think
4. Final interviews with key stakeholders across Marketing and CRM

Our Commitment to Diversity and Inclusion

Were committed to growing and empowering a more inclusive community within our company industry and cities. Thats why we hire and cultivate diverse teams of people from all backgrounds experiences and perspectives. We believe that true innovation happens when everyone has room at the table and the tools resources and opportunity to excel.