Specialist Lifecycle Marketing
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Job Location:
Monthly Salary:
Posted on:
15 hours ago
Vacancies:
1 Vacancy
Job Summary
Please note this role will work in a hybrid environment. The successful candidate must be located near a Canadian Blood Services site and will be working a mixture of on-site and off-site work based on the parameters for our operations to meet the needs of our donors our staff and our communities. Currently employees are expected to have an in-person presence for at least 40% of their work time. This requirement may vary depending upon circumstances.
Job category: Communications marketing and public affairs
Job posting ID: 8294
Employment status: Regular full-time
Positions anticipated start date:
Classification: PTS
Salary/Rate of pay: $69229 - $82145
Application deadline:
- This external job posting may close earlier than the advertised deadline. We recommend applying as soon as possible.
Application requirements:
- Your up-to-date resume.
- Job specific cover letter.
- We recommend you save a copy of the job posting for reference throughout the recruitment process.
Do you currently work for Canadian Blood Services All employees must apply via the internal career page.
Together the work we do connects people and changes lives including your own.
Be part of a dynamic collaborative and caring organization committed to saving and improving lives. Thousands of patients depend on us every day for reliable access to safe blood plasma stem cells and organs and tissues.
If youre looking for a rewarding experience with a values and mission-driven team join Canadas Lifeline and discover a role where your work is meaningful your purpose is clear and your impact is felt every day.
We acknowledge that the work of Canadian Blood Services spans many Territories and Treaty areas across the country and we are grateful for the Traditional Knowledge Keepers and Elders who have guided us in this important work. We recognize the land and waters that have inspired our work and offer gratitude to those Indigenous peoples on whose territory we work live and play.
About the role
Canadian Blood Services is looking for a Regular full-time Specialist - Lifecycle Marketing to join our dynamic Insight & Donor Experience team.
The Marketing Specialist is responsible for supporting the marketing requirements and for executing against the corporate this role you will be responsible for developing creative programs plans content and services that supports the execution of Canadian Blood Services business goals as well as becoming brand ambassadors for the organization. You will provide strategic advice on the development of approaches and tactical plans to deliver on marketing objectives incorporating various platforms/channels advise leadership on marketing issues and lead the development of the marketing strategy while ensuring accuracy and consistency of messages across the organization.
Formula for success
- Plays a key role in promoting organizational programs and services and in reinforcing Canadian Blood Services reputation through clear consistent and audience-focused communication.
- Leveraging your excellent marketing skills you will create and implement targeted marketing approaches and content that contribute to achieving key business objectives and strengthening alignment with corporate strategic goals.
- Drawing from your experienceyou will support planning scheduling and execution of campaigns within the broader donor engagement calendar to ensure smooth rollout by internal and external partners.
- You will contribute to impactful change efforts by monitoring KPIs provide insights on campaign impact and help optimize future marketing initiatives based on data and performance results.
- Harnessing your superb interpersonal skills you will build effective working relationships within the organization to ensure messaging targeting and campaign execution are aligned and consistent.
Desired education and skills
- Completion of post-secondary education in a relevant discipline from a recognized academic institution preferably in Marketing.
- Minimum 2-4 years experience in marketing market segmentation business advertising or communication.
- An equivalent combination of education training and experience may be considered.
- Technical skills including content management software and tools.
- Proven experience developing and implementing creative and effective campaigns/initiatives.
- Developing and maintaining effective relationships with vendors clients senior leaders and internal teams.
- Strong presentation skills; strong persuasion skills and ability to sell ideas.
- Strong analytical skills and attention to detail.
What we offer you
- 4 weeks vacation.
- Annual performance award up to 6%.
- Comprehensive group health dental and vision benefits for you and your family.
- Defined benefitpension plan.
- Employee discounts wellness program professional resources.
What you can expect
- This role will work in a hybrid environment with requirements to be onsite at a Canadian Blood Services office location 40% of the time/2 days of the week.
- Shift/hours - Monday to Friday 37.5 hours a week 7.5 hours a day.
- Travel requirements - occasional travel will be required for team building and training.
Diversity and inclusion play a vital role in ensuring health equity for patients across Canada. We are committed to reflecting Canadas population in our organization and fostering an environment where all employees can be their authentic selves with equal opportunities to succeed and contribute.
If this role resonates with you we encourage you to apply by providing your up-to-date resume. This could be your first step towards a meaningful and inspiring career. Come to work each day knowing that you save lives.
We thank all applicants for their interest. However only those considered for an interview or those invited to participate in an assessment will be contacted. Emails are sent directly from our system to ensure you receive them please add and to your safe senders list.
Applicants who require accommodation should discuss their needs with us.
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Required Experience:
IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
