Head of Growth Marketing
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Job Location:
Amsterdam - Netherlands
Monthly Salary:
Not Disclosed
Posted on:
22 hours ago
Vacancies:
1 Vacancy
Job Summary
Job description
Who are we
At Aquablu were revolutionizing the way you hydrate. We believe that every sip can be a step toward a cleaner healthier future. Our mission is to transform global drinking habits by replacing single-use plastics with innovative sustainable hydration solutions that elevate your well-being. Were boldly stepping into a trillion-dollar market challenging the old ways because its high time for change. Exciting right If youre nodding along keep on reading
That might sound really ambitious but our team is part of an inspiring movement in an industry thats thirsty for change. - Marc Co-founder of Aquablu
About the role
Aquablu is scaling fast across Europe and pipeline is mission-critical.
Were looking for a hands-on Head of Growth Marketing to build and run our demand generation engine across direct sales and partner channels.
This is not a brand or awareness role.
This is a pipeline role.
Youll design build run and optimize campaigns yourself in the tools in the data and in close collaboration with Sales and Channels. If youre looking to set strategy and hand execution off to others this wont be the right fit.
What Youll Own:
As Head of Growth Marketing you own qualified pipeline generation end to end.
You translate revenue targets into demand programs execute them yourself and continuously improve performance based on data. Youll work in a small senior team with real ownership and real expectations.
Demand Generation & Pipeline
Build and run multi-channel demand gen programs that generate qualified pipeline
Execute ABM programs (1:Many) end to end: targeting activation and measurement
Set up manage and optimize campaigns directly in LinkedIn Google and marketing automation tools
Own pipeline targets and track MQL SQL opportunity conversion by region and channel
Growth Experiments
Test new growth channels and tactics beyond the current playbook
Run structured experiments with clear hypotheses and success metrics
Maintain a focused roadmap of growth bets
Partner & Indirect Channels
Create demand gen playbooks and campaign templates for partners
Support co-marketing initiatives and drive pipeline through indirect markets
Work closely with the Channel team on partner activation
Analytics & Optimization
Build and maintain growth dashboards
Review performance weekly/monthly and optimize campaigns continuously
Team & Collaboration
Lead and develop the growth team
Work closely with Sales Product Marketing Brand and Channel
Set clear priorities and make trade-offs where needed
About You:
610 years of experience in B2B demand generation or growth marketing
Proven track record of generating measurable pipeline not just leads
Hands-on experience running ABM programs with clear commercial impact
Deep platform expertise: LinkedIn Ads Google Ads HubSpot (or similar) you execute yourself
Experience across the full demand stack: paid content email website conversion
Strong analytical skills: dashboards attribution funnel metrics and data-driven decision-making
Experience translating revenue targets into pipeline plans
Comfortable testing new channels and challenging existing playbooks
Based in or willing to relocate to Amsterdam (hybrid)
Nice to have
Experience in tech SaaS or hardware-enabled B2B
Exposure to partner- or channel-led GTM motions
Experience operating across multiple European markets
Why Aquablu
100-130k annual gross salary - depending on experience.
Travel compensation >10km
Equity through our Aquablu for All plan because everyone shares in what were building
26 paid vacation days
Quarterly team events at our HQ in Amsterdam (Houthavens)
Unlimited Aquablu (of course)
Curious what our office vibes are like Check our Spotify playlist: Akwablues
All done!
Your application has been successfully submitted!
Required Experience:
Director
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Customer Acquisition
- Multichannel Marketing
- Affiliate Marketing
- Team Management
- Public Speaking
- Lead Generation
About Company
The Aquablu REFILL system introduces a new generation of hydration, making every sip more enjoyable while enhancing overall well-being with added vitamins and minerals. All the refreshment of bottled drinks, without the wasteful packaging—and even better.
