Digital Communications Specialist

Job openings are posted for a minimum of seven days. This job may be removed from posting boards and filled any time after the minimum posting period has ended. The posted salary and/or position title may be adjusted dependent on the successful candidates education experience and unique qualifications as they relate to the position. Sponsorship is not available for any staff positions and unless otherwise indicated within the posting information is not available for most faculty positions.

This position is responsible for researching planning producing and publishing engaging and informative content designed for use across various university channels including but not limited to the university website newsletters emails social media and printed materials. This position applies creativity and storytelling skills to help tell the Universitys story generate awareness nurture enrollment and advance fundamental brand messages. Sponsorship is not available for this position.

• Create and edit original content that is clear error-free and engaging for use across all university promotional channels both online and off;
• Regularly audit update and maintain enrollment-driven sections on the university website including but not limited to campaign/promotional pages student testimonials admissions online and academic program pages;
• Communicate the student-centered focused brand of the university in all outlets maintaining a consistent voice accessible language and effective calls to action in collaboration with supervisor;
• Produce content for web pages and blog posts using SEO-driven keywords both on the page and inside of metadata to maintain efficacy of promotional campaign efforts;
• Maintain accuracy of information and language in all assigned outlets through partnerships with university stakeholders;
• Collaborate with internal team members to generate edit and proof promotional materials and social media posts;
• Utilize web best practices and assigned templates integrating appropriate imagery and design elements;
• Regularly partner with university stakeholders to edit and modify language in existing outlets;
• Perform all other duties as assigned.

• Bachelors degree in communications public relations marketing journalism English or a closely-related field is required;
• One year of experience in journalism digital communication marketing social media or related field is preferred;
• Experience with SEO and keywording concepts is preferred;
• Experience with WordPress or other content management systems is preferred;
• Experience with Slate or other CRM is preferred.

Applicants must upload a cover letter and resume at the time of application as well as provide contact information for at least three professional references. For questions please email or call 256.765.4291 and select option #2. Selecting an option other than #2 will result in a delayed response.

UNA is an equal opportunity employer. We seek a wide range of applicants for our positions so that our core values will be affirmed.