Copywriter, Amazon Leo

Amazon Leo is Amazons low Earth orbit satellite network. Our mission is to deliver fast reliable internet connectivity to customers beyond the reach of existing networks. From individual households to schools hospitals businesses and government agencies Amazon Leo will serve people and organizations operating in locations without reliable connectivity.

The Copywriter brings fresh creative approaches and tactical solutions to the campaign workflowfrom concept and messaging to final copy delivery. As the voice of Leo youll craft consistent compelling narratives that guide customers business partners and government stakeholders through every touchpoint of their journey with Leowhether thats a social post product page email campaign event experience or video script.

With a growing knowledge of the Amazon portfolio and Leos unique positioning youll have a strong point of view on creative execution and collaborate closely across the team to deliver bar-raising brand experiences. Youll contribute to copy development on campaigns of varying complexitysometimes supporting senior creatives on larger initiatives other times driving the copywriting for small- to mid-sized executions with guidance from creative leadership. Youll also leverage generative AI tools to enhance creative workflows using them to develop internal briefs explore conceptual directions and accelerate ideation processes.

Key job responsibilities
Voice of Leo Across the Customer Journey
- Execute Leos brand voice and tone across all customer touchpointsfrom first awareness through consideration purchase onboarding and advocacy
- Ensure messaging consistency across the full spectrum of media: digital (web social display email) video experiential (events activations) print PR and internal communications
- Adapt Leos voice appropriately for consumer (B2C) business (B2B) and government (B2G) audiences while maintaining brand consistency
- Develop and maintain messaging frameworks and voice guidelines that scale across teams and channels
Creative Development
- Accountable for end-to-end copy development from pitch to launch on Leos small- to mid-sized campaigns across B2C B2B (AWS) and B2G audiences
- Articulate creative concepts and rationale internally and externally through growing communication skills and shared pitch presentations
- Address the strategy and client needs as defined in the creative brief through creative ideation and campaign development
- Consider Amazon Leos brand tone and voice in creative ideation and execution across diverse audience segments and customer journey stages
Copy Excellence Across All Media and Touchpoints
- Produce original copy with great attention to narrative consistency voice and tone for all campaign deliverables across digital video experiential print and social channels
- Write compelling copy for the full customer journey: awareness campaigns product detail pages email nurture sequences video scripts event experiences PR communications and internal initiatives
- Ensure copy accuracy on all deliverables via ownership of campaign messaging style guides
- Translate complex technical concepts into compelling narratives that resonate at every stage of the customer journey
Collaboration & Growth
- Collaborate with Design Technologists Solutions Managers Art Directors and Creative Directors to vet tactical copy/creative across Amazon
- Partner with Product Marketing Management (PMM) Industrial Design and cross-functional teams to ensure voice consistency across all customer touchpoints

Export Control Requirement:
Due to applicable export control laws and regulations candidates must be a U.S. citizen or national U.S. permanent resident (i.e. current Green Card holder) or lawfully admitted into the U.S. as a refugee or granted asylum.

A day in the life
Your morning starts reviewing copy for Amazon Leos latest service launchrefining messaging across the customer journey from awareness to consideration to conversion. You join a creative sync with Art Directors to concept a B2B campaign for enterprise partners then shift gears to write video scripts for an upcoming AWS re:Invent keynote. After lunch youre workshopping headlines with Creative Directors ensuring Leos voice remains consistent whether were speaking to consumers enterprises or agencies. You close the day reviewing A content and providing feedback to internal and external parters always asking: does this sound like Leo

- Bachelors degree or 3 years of content creation or similar experience
- Portfolio demonstrating strong conceptual thinking and executional craft across multiple mediums (digital print video experiential social)

- Experience with scripted and unscripted storytelling live-action as well as animation workflows
- Demonstrated ability to translate complex technical concepts into compelling narratives across the customer journey
- Experience developing brand voice guidelines and messaging frameworks
- Experience executing brand voice across multiple audiences (B2C B2B and B2G) and industry verticals
- Working knowledge of industry-standard creative tools such as Adobe Creative Suite (Photoshop Illustrator InDesign) Figma or similar design software
- Experience writing for brand/product launches event- and experiential-based marketing

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at WA BELLEVUE - 120500.00 - 163000.00 USD annually