VP of Commerce Growth UK & Europe

VP of Commerce Growth UK & Europe
Reports to:SVP Commerce UK & Europe
Location:London (UK-based UK & Europe remit)

About WPP Media

WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform AIDataPeopleand partners together to create limitless opportunities for growth. For more information visit

The UK is the largest market within the WPP Media EMEA region where 4500 HR are employed within the WPP Media ecosystem. Marquee UK key clients include the likes of Amazon UK Government BT Tesco Coca Cola Bayer Dell Unilever M&S Ford Nestle MazdaDanoneand have a bold ambition: to make WPP Media UK the undisputed leader in our industry. We are evolving our business operating model our ways of working and placing datatechnologyand AI at the heart of everything we do for our people and our clients.

ONEWPP Vision 30

us in shaping the future of our industry as we embark on Vision 30 our ambitious strategy to lead in the AI era. We are revolutionizing our business to unlock limitless growth opportunities for our clients and ourselves built on four core priorities:

1. Collaboration:Foster unprecedented levels of data collaboration across WPP and partners through WPP Open turning every channel into a smarter opportunity.
2. Data & Technology:Leverageour AI-powered Open Intelligence solution connecting vast data to uncover unique insights deliver predictive performance and superior brand experiences through our globally consistent DPAM process.
3. Innovation:Drive true innovation by generating intelligence from trillions of privacy-by-default data points focusing on the why behind customer behaviour to create unparalleled competitive advantages.
4. Future-Ready Talent:Evolve our focus from traditional media planning to strategic business outcomes advancedtechnologyand real-time measurable results as AI increasingly automates media investment by 2030.

WPP Mediaisa singleclient centriccompany with a portfolio of go to market brands. WavemakerEssenceMediacom Mindshare and T&P are ouragencyteams thesehousemultiple local and global clients.In additionwe havea number ofclient specific brandsbuilt to servicespecific clients. TheseincludeOpenDoor(Amazon) MFG (Google)OpenMind(Nestle)OpenConnect(BT/EE)and Media Futures Group (Google).All oftheseteams are supported by consistentcapabilitiesenterprise leveltools andsystems and our market leading OPENplatform.

Summary

The VP Growth Commerce (UK & Europe) is accountable for accelerating the commercial growth of WPPs Connected Commerce proposition across priority European markets and global client opportunities. This role owns themost complex high-value growth initiatives including pan-European client expansions global pitches and strategically significant new business.

Operating at a senior C-suite-facing level the VP shapes how commerce is positioned within media-led client relationships ensuring growth strategies are aligned to delivery reality and scalable across role focuses onstrategic growth orchestration rather than day-to-day pipeline management in individual markets.

Key Responsibilities

Lead Strategic Growth Across UK & Europe

• Own the growth strategy for Commerce acrossUK& Europe withparticularfocus onmulti-market pan-European and global opportunities.
• Identifyandprioritisehigh-impact growth plays that require senior leadership alignment across markets agencies and capabilities.
• Partner with the SVP to set growth targets focus areas and investment priorities at a regional level.

Own Global and High-Stakes New Business

• Lead commerce strategy and narrative forglobal regional and high-stakes pitches ensuring a coherent senior-level proposition.
• Act as the senior commerceleadin complex new business situations aligning media commerce and enablement teams around a single commercial story.
• Ensure consistency of positioning pricing logic and delivery model across major pitches and client engagements.

Drive Client Expansion at Scale

• Lead senior client conversations on commerce transformation retail media strategy and integrated media commerce models for priority accounts.
• Structure large-scale expansions across multiple markets ensuring clarity of scope value anddeliveryownership.
• Work closely with market and delivery leadership to ensure growth ambitions are realistic scalable and profitable

Shape and Package the Commerce Proposition

• Translate the Commerce vision intoclear client-ready growth propositionsthat resonate with senior stakeholders.
• Partner with thePartnerships & Enablementteamto ensure platforms data and partnerships are effectivelycommercialised.
• Ensure propositions are grounded in operational reality and aligned to the evolving commerce operating model.

Provide Leadership and Direction to Market Growth Efforts

• Set the strategic direction for commerce growth across markets providing guidance and structure rather than managing local execution.
• Support markets in scaling successful growth models and adapting them to multi-market contexts.
• Bring discipline and focus to opportunity sizingprioritisation and conversion at regional level.

Example ProjectsYoullLead

• Leading the commerce growth strategy for a global FMCG or health client across 10 European markets.
• Owning the commerce narrative and leadership presence in a major global pitch.
• Structuring a pan-European retail media accelerationprogrammeacross Amazon Criteo and key regional retailers.
• Defining priority commerce growth plays and aligning markets around a shared expansion strategy.

What Success Looks Like

• Strong conversion of high-value multi-market commerce opportunities into revenue.
• Commerceconsistentlypositioned as a strategic growth lever within media client relationships.
• Clear differentiation between local pipeline execution and regional/global growth leadership.
• Improved quality scale and consistency of commerce newbusinessacrossUK& Europe.
• Recognition as the senior growth authority for Connected Commerce within WPP Media.

Whatyoullbring

• Extensive experience in growth across commerce commerce strategyand/orperformancemarketing
• Strong growthand sales background
• Proven experience leading large-scale client relationships
• Deepexpertisein modern commerce disciplines including retail media social commerce DTC marketplace strategy and emerging agentic commerce models
• A strong strategic operator with the ability to translate complex business problems into growth strategies
• Exceptional communication and influence skills with senior executives and partners
• Positive and collaborative approach to problem solving
• Passion for innovation client partnership and continuous improvement.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work andwerejust as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at thecutting edgeof marketing and advertising. We have a variety of employee resource groups and host frequent in-office eventsshowcasingteam wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens whenweretogether fostering creativity collaboration and a hybrid approach with teams in the office around four days a week. If yourequireaccommodations or flexibility please discuss this with the hiring team during the interview process.

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