Marketing Manager Marketing Operations

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Job Description:

Marketing Manager Marketing Operations

We are ready to take this game to the next level and need someone passionate to supports the development of the product vision and strategy by helping to grow our player base and deepen our relationships with our players. Part of the broader Player Development & Engagement team this role serves as a subject matter expert across one of the various core marketing disciplines:

Growth Marketing New player acquisitions and lapsed player reengagement through various external marketing channels Player Engagement Insights-led player management lifecycle strategy development promotional campaign ideation and optimization Marketing Operations Campaign execution delivery optimization and campaign deployment prioritization Marketing Enablement Marketing technology optimization development support and onboarding including enabling data accessibility holistic PD&E process optimization and actionable insights development

Working with Senior Marketing Managers and various cross-functional stakeholders the Marketing Manager evaluates opportunities identifies solutions and delivers marketing initiatives that responsibly drive revenue growth and outstanding customer experience. This role supports the development of strategies within their core marketing discipline and ensures initiatives align with overall business priorities and division goals.

YOUR ROLE IN THE GAME

Reporting to the Sr Director Player Development & Engagement and working with peers focused on the Marketing Operations discipline you will be empowered to:

• Partner with Player Engagement peers to translate marketing campaign strategies from ideation into detailed campaign briefs/execution plans across multiple owned channels (email push notifications in-app messages in-app banners etc.)

• Execute marketing campaigns by guiding a shared team of resources to use prebuilt templates or bespoke setups developed by designers copywriters content authors and other technical resources

• Map out and lead the implementation of complex multi-tool multi-journey CRM flows with

  • hands on use of:

    • digital gambling promotional tools (e.g. BEDE Kambi IGT etc.) and

    • OLGs customer data platform (Treasure Data)

  • and supported by subject matter experts for:

    • Adobe Marketing Cloud (ACM AEM Adobe Target AJO etc.)

    • Litmus

• Oversee end-to-end campaign deployment assuring accuracy and compliance across multiple devices segments and eligibility logic

• Operate with autonomy in campaign setup QA and deployment within defined governance standards.

• Maintain data accuracy across campaigns and contribute to reporting frameworks that support evaluation and optimization

• Develop enhance and maintain automated lifecycle journeys and triggered communications.

• Partner with the Campaign Deployment Manager to optimize channel performance by reviewing deliverability engagement frequency and audience saturation and recommend improvements to the Senior Marketing Operations Manager to increase effectiveness

• Partner with Campaign Deployment Manager and other stakeholders to analyze campaign performance and operational bottlenecks providing insights and continuousimprovement recommendations for speed quality and scalability

• Support issue resolution by identifying root causes coordinating fixes with technical teams and implementing preventative measures

WHAT YOU BRING TO THE GAME

Education & Experience:

• Deep knowledge of marketing strategies tactics and channel opportunities for relevant domains/products in the respective core marketing disciplines

• Solid knowledge of industry trends user demands and pain points to be able to develop relevant strategy

• Comfortable with technology/IT to be able to leverage tools to drive new promotional opportunities.

• Bachelors degree or equivalent (3-5 years) work experience.

• Experience in Agile Development with Product Owner (or similar) experience is an asset

• Experience with digital marketing via direct to consumer channels (media email CRM owned assets social etc.)

• Minimum three (3) years in marketing experience with a focus on direct to consumer marketing

Relevant Skills:

• Strong communication skills with ability to communicate complex messages and trade-offs to tell a compelling story

• Demonstrated ability to operate in a multi-disciplined environment including technology new product development product design promotion merchandising advertising public relations and market research.

• Strong problem solver with ability to find solutions to drive progress often with a high level of ambiguity

BENEFITS OF JOINING THE WINNING TEAM

• Group Benefits Plan: Eligible employees and dependents have access to comprehensive employer-paid group benefits coverage (permanent employees only).

• Public Service Pension Plan: Participation in a highly desirable defined benefit pension plan.

• Variable Pay Program: Participation in a performance-based incentive plan that recognizes organizational and individual achievements (permanent employees only).

• Paid Time-Off: Competitive paid time-off provisions to support work-life balance and well-being.

• Growth Focus: Become your best self with access to new opportunities and personalized support programs.

• Comprehensive Learning: 24/7 access to robust online learning programs.

• Equity diversity and inclusion: Core to OLGs culture empowering employees to bring their authentic selves and make a meaningful impact across Ontario.

To learn more about our organization and other opportunities visit our career site.

We look forward to hearing from you interested applicants please apply online by March 8 2026.

#LI-Onsite

Please Note: Unless otherwise specified all positions are required to work fully onsite.

OLG is an equal opportunity employer. We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. Please contact Human Resources at if you require accommodation at any time throughout the hire process.

We welcome applicants from all backgrounds and experiences. If you bring relevant skills and a willingness to learn we encourage you to applyeven if you dont meet every listed qualification. We sincerely appreciate your interest; while we are unable to contact everyone those selected for the next steps will be notified.

We thank you for your interest in this opportunity; however only those individuals selected for an interview will be contacted.

Personal information is collected by the Ontario Lottery & Gaming Corporation (OLG) and/or its third party service provider(s) under the authority of the Ontario Lottery and Gaming Corporation Act 1999 SO 1999 c 12 Sch L and the Employment Standards Act 2000 S.O. 2000 c. 41 (as amended) and will be used for the purpose of determining qualifications for employment with OLG and for recruitment modernization initiatives. The information will be managed in accordance with all applicable laws OLGs Protection of Privacy Policy (the Policy) and related policies and procedures. For any questions about this collection please contact 800-70 Foster Drive Sault Ste. Marie ON P6A 6V2.