Web Content & Experience Specialist-Connected Services
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Job Location:
Dearborn, MI - USA
Monthly Salary:
$ 72480 - 121440
Posted on:
17 hours ago
Vacancies:
1 Vacancy
Job Summary
Position Overview:At Ford Motor Company we believe that freedom of movement drives human progress. Part of that freedom is driven by meeting our customers where they want with the digital tools that make their lives easier and more exciting. We are founding a team of disruptors who can leverage the resource scale of a large company to deliver a game-changing customer shopping experience that is best-in-class.
The Integrated Services Digital Specialist is responsible for deeply understanding customer needs and optimizing the presentation organization and promotion of our Connected Services (Ie. Connected Nav. BlueCruise) throughout to deliver an easy and outstanding shopping experience to meet customer needs during the path to purchase. This role will work with our Business Partners Vehicle Experience Managers Analytics and Research teams as well as lead an agency team to execute experience strategies and tactics.
Responsibilities
What youll do:
- Subject Matter Expert on Integrated Services shopping patterns and customer needs Gains a deep understanding of current and evolving trends competitive activity & technology advancement to inform strategy and tactics.
- Lead Content Migration: Manage the FoF (Future of Ford) transition for Integrated Services specifically overseeing the hand-off of technology specific feature page designs from agency partners
- Web Authoring & Launch: Direct the final review and authoring phases for the Connected Services landing pages ensuring a seamless move from design approval to live deployment.
- VHP & MYCO Maintenance: Execute the maintenance and update strategy for Vehicle Home Pages (VHPs) during Model Year Change Over (MYCO) launches ensuring all new creative assets and web guidelines are applied accurately.
- Strategic Site Optimization: Develop and implement a broader structure strategy for Connected Services on with a focus on streamlining and differentiating the user journey for prospect vs. owner pages to reduce friction.
- Product Bundle Integration: Act as the web lead for the content strategy and web messaging matrix for the bundle initiative coordinating with stakeholders to establish lead times project requirements and cross-team alignment.
- Cross-Functional Liaison: Serve as the primary bridge between creative agencies internal authoring teams and product owners to ensure project timelines and technical requirements are met.
- Testing & Innovation: Identify opportunities for new testing ideas within the integrated services space to optimize engagement and conversion across the digital ecosystem.
- Coordination with Media: Ensure alignment with SEO/SEM for reporting on Search
Qualifications
Youll have...
- Bachelors degree in marketing Digital Media Business or a related field.
- 3 years of experience in digital project management web content strategy with a working knowledge of website development platforms analytics and customer experience design
- Experience working with Adobe Suite of Products including AEM Target Analytics and Audience Manager
- Comfortable working in a fast paced fluid environment where priorities shift on a regular basis
- Ability to break down complex tasks or requirements into simpler more manageable tasks
- Delivers results consistently even under tough circumstances
- Experience communicating with and influencing functional and technical team members at all levels in the organization
- Experience leading cross-functional teams
- Aptitude to recognize roadblocks and escalate issues as needed
- Experience managing agency/partner relations
Even better you may have...
Knowledge of connected services or apps.
Experience managing or coordinating site/page migrations acting as a project manager throughout the process.
Some exposure to product management or feature delivery lifecycle.
Ability to work comfortably with multiple stakeholders across different teams.
You may not check every box or your experience may look a little different from what weve outlined but if you think you can bring value to Ford Motor Company we encourage you to apply!
As an established global company we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe or keep you close to home Will your career be a deep dive into what you love or a series of new teams and new skills Will you be a leader a changemaker a technical expert a culture builderor all of the above No matter what you choose we offer a work life that works for you including:
Immediate medical dental vision and prescription drug coverage
Flexible family care days paid parental leave new parent ramp-up programs subsidized back-up child care and more
Family building benefits including adoption and surrogacy expense reimbursement fertility treatments and more
Vehicle discount program for employees and family members and management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
A generous schedule of paid holidays including the week between Christmas and New Years Day
Paid time off and the option to purchase additional vacation time.
This position is a salary grade 6 and ranges from $.
For more information on salary and benefits click here: sponsorship is not available for this position.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race religion color age sex national origin sexual orientation gender identity disability status or protected veteran the United States if you need a reasonable accommodation for the online application process due to a disability please call 1-.
This position is hybrid (onsite four days per week) for candidates who are in commuting distance to a Ford hub location or remote for non-local candidates. #LI-Hybrid
#LI-KF2
Required Experience:
IC
Key Skills
- Dreamweaver
- Bootstrap
- User Interface
- Dhtml
- Content developments
- Web contents
- HTML5
- Drupal
- HTML
- JavaScript
- Web Services
- XML
- Sharepiont
- E-Commerce
- Analytics
About Company
Ford® is Built for America. Discover the latest lineup in new Ford vehicles! Explore hybrid & electric vehicle options, see photos, build & price, search inventory, view pricing & incentives & see the latest technology & news happening at Ford.
