Senior Director, First-Party Data & Addressability
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Job Location:
Monthly Salary:
Posted on:
16 hours ago
Vacancies:
1 Vacancy
Job Summary
Core Mission
Partnering with Product Strategy and Commercial teams you will act as the customer and commercial engine for our Data and Addressability business. You will bring hands-on leadership prioritization and execution to high-value initiatives to monetize first-party data within the Equativ SSP.
Key Objectives:
- Strategic Execution: Provide hands-on leadership to refine first-party data monetization roadmap and the delivery of key high value customer projects. You will serve as the primary bridge between Strategy Product and Commercial teams to ensure alignment on goals for specific customer segments.
- Customer Enablement: Drive engagement with Commercial and Solutions teams and end customers to deliver cross-functional projects. Your focus is enabling Advertisers Publishers and Retailers to securely activate data and implement new identity use cases and to manage complex multi stream projects in a timely manner.
- Commercial Growth: Collaborate with Product Marketing to develop the Go-to-Market (GTM) strategy. Your goal is to help Demand sales teams drive revenue through Alternative IDs Clean Rooms and Contextual signals.
- Operational Excellence: Apply a pragmatic approach to operational challenges. This includes managing vendor onboarding optimizing internal workflows managing internal legal reviews and creating the business materials required to justify and support key investments.
Roles and Responsibilities: A. Commercial Strategy & Revenue Growth (The Business Side)
- Monetization Strategy: Work on and refine a Prioritised customer centric roadmap on how the Equativ SSP enables capabilities and evaluates evolving charging approaches for 1st part data application (e.g. % of media spend flat fee for clean room usage or data marketplace fees).
- Own/Coordinate the P&L for the Data & Addressability business unit.
- Consultative Selling: Act as a senior advisor to top-tier customers helping them understand solution fit gaps and key steps on how to structure their first-party data so it can be sold programmatically.
- Demand Generation: Work with the Buyer Development team on Curatation based strategic deals across HoldCos (WPP Omnicom) Brands Retailers and Large 1st Party data owners.
- Partnership Management: Manage strategic relationships with identity and audience vendors (LiveRamp ID5 UID2.0 The Trade Desk) and Data Clean Rooms (InfoSum Snowflake Habu) constantly evaluating ROI of partnerships .
B. Product & Technical Leadership (The Addressability Commercial Side)
- Signal Curation: Help Develop and Oversee the business POV for passing and linking key signals (hashed emails IP addresses contextual data) from the publisher data providers to the DSP. To Ensure high match rates so buyers want to bid. Oversee the Business topics needed to prioritize and evaluate partners to augment our offering.
- Clean Room Implementation: Lead the strategy for enabling Data Clean Rooms where publishers and advertisers can match audiences securely without data ever leaving the environment.
- Identity Resolution Strategy: Decide which Alternative IDs the SSP supports. Prioritize integrations based on which IDs are actually driving revenue and buyer adoption.
- Privacy & Compliance: Work with legal to ensure all data products are GDPR/CCPA/CPRA compliant. Ensure the SSP is not accidentally creating fingerprinting risks.
C. Market Evangelism & Education
- Internal Education: Train the general sales team on how to talk about Addressability so they arent just selling cheap CPMs.
- Advise on the Value Proposition for Vertical focused GTMs
- Thought Leadership: Represent the company at industry events (Cannes DMEXCO Programmatic I/O). Publish white papers on The Future of Identity or Post-Cookie Performance.
Critical Skillsets & Desired Experience: Hard Skills (Technical & Industry)
- Deep AdTech Taxonomy: Fluency in the difference between Deterministic Data (logins/hashed emails) vs. Probabilistic Data (modeling based on behavior). Understanding of HEMs (Hashed Emails) and how they function in the bid stream.
- Clean Room & CDP Knowledge: Technical understanding of how Customer Data Platforms (CDPs like mParticle Segment) and Clean Rooms (InfoSum) integrate with an SSP.
- Strong understanding of Alphabet Soup of IDs: Expert knowledge of the major identity solutions: UID2.0 (The Trade Desk) RampID (LiveRamp) ID5 Panorama ID (Lotame)
- Up-to-date knowledge on Changing Privacy factors (Topics API Protected Audience API) and how they impact the sell and-buy -side.
Soft Skills (Strategic & Commercial)
- Translation: The ability to explain complex technical concepts (like hashing and salting data) to a non-technical Sales VP or a Publishers CRO.
- High Energy Pragmatism & Tenacity: Ability to drive initiatives across several streams
- Commercial Creativity: Ability to look at a raw asset (e.g. a publishers subscriber file) and figure out a way to package it into a sellable advertising product.
- Diplomacy: You often have to convince Publishers to trust you with their most valuable asset (their data). This requires high emotional intelligence & trust-building.
About Equativ
Equativ a leading independent ad platform brings scale and simplicity to digital advertising. Following itsrecent merger with Sharethroughand the acquisition ofKamino Retail advertisers media owners and technology partners rely on Equativs advanced SSP curation and retail media services and technology to achieve maximum business outcomes. With a focus on privacy-first programmatic video CTV and data-driven solutions Equativ enables clients to activate across the digital ecosystem while protecting consumer privacy. The companys global expertise is also backed by a team of over 750 employees across 19 countries.
Equativ has been awarded the label and is proud to be among the best companies in the ChooseMyCompany ranking recognized for its flexible working environment.
Come and lead the charge with us in building a transparent ecosystem based on quality!
Equal Employment Opportunity
Equativ is an equal opportunity employer. Equal access to employment services and programs are available to everyone regardless of race color ancestry religion sex national origin sexual orientation age citizenship marital status disability gender identity or Veteran status. If you require reasonable accommodation throughout the application and/or interview process please contact the recruitment team at emailprotected
Required Experience:
Exec
Key Skills
- FDA Regulations
- Management Experience
- Manufacturing & Controls
- Biotechnology
- Clinical Development
- Clinical Trials
- Drug Discovery
- Project Management
- Filing
- Team Management
- Leadership Experience
- Chemistry
About Company
Equativ's global ad platform unlocks advanced technology, consumer research, and data intelligence to foster improved user experiences.
