Business Director, Marketing Science

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. For more information visit .

WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As Growth Architects we drive growth that benefits all stakeholders better for people planet and business by using media with intention. This approach creates more meaningful connections with consumers increases consumer trust in the brand and delivers better outcomes for all stakeholders.

Role Summary and Impact

The Marketing Sciences team is chargedwithaccelerating our clients growth by integrating data and analytics into marketing decision making. We work with senior marketing and business decision makers to provide analytical solutions for their most pressing marketing challenges. Our role as a team is to:

• Find creative ways to use data and analytics to uncover powerfulmarketinginsights that drive growth for our clients
• Design and implement measurementand effectivenessframeworks that drive performance in marketing
• Develop new analytical products and tools that can identify opportunities for growth and performance improvements in our clients marketing
• To cultivate a culture of effectivenessinour clients marketing by evangelising and enabling experimentation testing and constant learning

As a Business Director you will be responsible for managing and developing Marketing Science relationships with senior clients (both internal and external). You will be expected to become a trusted advisor to them and will help solve their marketing challenges by diagnosing problems and designing and executing analytical solutions.

You will lead the delivery of analytics and marketing effectiveness projects for clients by supervising teams of analysts providing business insight technical leadership and quality assurance.

In addition to project work you will also support agency strategists and media planners by providing analytical decision support on day-to-day media planning and optimisation for clients. You will also be responsible for ensuring that insights generated on analytics projects are evangelised and embedded into decision-making.

While you will report into a Client Director on day-to-day project work you will be expected to work independently with minimal oversight.

You will also play a key role in new product development. It is important to us to constantly push the boundaries on the use of analytics in marketing. You will use your data science expertise both to improve our core offering in marketing effectiveness (econometrics / MMM) as well as to create new analytical products that we take to market.

Finally you will also provide line-management to junior analysts with responsibility for their development and well-being. You will also contribute to the running of the team taking an active part in key initiatives on issues like process improvement resource management team well-being and revenue generation.

Skills and Experience

At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Your Background:

• Numerate / analytical degree such as statistics econometrics other backgrounds will also be considered if they demonstrate a high level of competence across all other criteria
• Extensive experience using analytical methods within an agency / consultancy ormarketing analytics team
• Proven track record of delivering analytical projects for clients

Consultative abilities:

• Ability tobuild and grow strong relationships with seniorinternal and client-side stakeholdersto become their trusted adviser
• Strong problem solver with the ability to understand a clientsmarketing andbusinesschallenges and provide analytics led consultancy
• Ability todiagnose marketing challenges design analytics led solutions andwrite proposalsto pitch them to senior client stakeholders
• Understanding of marketing / advertising and the ability to communicate recommendations in this arena to clients
• Ability to quickly pick up and learn the use of business tools to inform decision making. Priorexperience /understanding of common marketing tools and systems is a plus
• Strong presentation skills both verbal and written. Proficient in communicating complex data led insights in a simple way

Technical skillset:

• Expertisein two or more of the following analytical skillsets:
• Econometric modelling / market mix modelling(preferred)
• Business forecasting
• Machine learning as applied in a marketing context
• A/B testing and multivariate testing
• Quantitative analytics of survey-based datae.g.(segmentation driver models multivariate analysis etc.)
• Coding fluency inRfor use indata andanalytical work isessential
• Familiarity and fluency in developing data-led applications in R Shiny (or equivalent) is desirable but not essential
• Fluency inone or more of the following Python SQL VBA SPSS Q also desirable but not essential

Team / people skills:

• Strong project planning and management skills
• Able to develop more junior members of team in their technicalskillsand non-technical abilitieswith previous line management experience

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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