Paid Media Analyst

Who We Are

O Positiv Health is a Los Angeles-based womens health company on a mission to support women through every stage of lifefrom their first period to well beyond their last. Since launching in 2018 O Positiv has reshaped the womens health space tackling long-overlooked issues with innovative science-backed products and boldly breaking taboos along the way. Our growing portfolio spans PMS & hormone balance vaginal & urinary health digestion menopause and conception supportoffering vitamins supplements and personal care products that women trust.

Today O Positiv products are sold nationwide at Target Walmart CVS Amazon TikTok Shop and . Were proud to hold the #1 Vaginal Probiotic nationwide and multiple top-performing products across major wellness categories. We are scaling fast and shaping the future of womens health. Our team combines an entrepreneurial spirit with a passion for innovation and a commitment to impact. Join us and youll have the opportunity to grow alongside a company thats making a real difference.

Your Role

We are looking for a Paid Media Analyst to help scale O Positiv social media marketing channels. This individual will have demonstrated success in driving traffic customer growth and revenue while achieving CAC and scale targets. The role will own the process start to finish for crafting strategy development testing frameworks execution and analysis of performance marketing plans including organic and paid campaigns. Responsibilities will include optimizing campaign performance coordinating new campaigns & creatives and allocating budgets.

We are looking for someone who is hyper-analytical and data-obsessed with a positive entrepreneurial spirit. The ideal candidate can manage and own the performance of social media paid acquisition channels is able to work with multiple stakeholders and can ensure all projects are executed within deadlines. As Paid Media Analyst youll be responsible for staying on top of industry trends and making data-informed decisions to deliver against sharp KPIs. The ideal candidate thrives in a fast-paced environment and startup culture and is excited to set and meet aggressive goals.

The Paid Media Analyst reports to the VP Growth Marketing and will work cross-functionally within the organization to further expand marketing efforts and develop our product and brand.

Responsibilities and Duties

• Build new and optimize existing campaigns in Meta TikTok Pinterest Snapchat and other paid channels
• Test campaign structure creative and data-driven campaign strategies to continuously improve and refine performance
• Manage log of all important media decisions
• Communicate accurate and timely daily results to leadership
• Identify trends and insights to track monitor and optimize performance against key KPIs
• Troubleshoot and solving technical issues including feed management and data tracking
• Collaborate with internal teams and external partners to optimize performance
• Remain up to date on industry best practices and new developments

Qualifications and Skills

• Experience:
• 0-2 years experience in Paid Media managing a high volume of campaigns
• Experience in a Direct Response Paid Media CPG Brand whose majority of revenue comes from eCommerce preferred
• Data-driven with strong Excel analytical skills and proficiency with Google Analytics required
• Budgetary experience including proven optimization for strong ROI required
• Bachelors Degree

• Interpersonal:
• Strong leadership & communication skills: listen mentor and teach by example
• Ability to manage multiple moving pieces
• Strong time management and prioritization skills
• Adaptable to new social platforms and advertising technologies
• Thoughtful and self-reflective willingness to learn
• Team-player hard-working organized and goal-oriented
• Excitement for startups and building from the ground up

• Additional Preferred Experience and Skills:
• Startup and/or e-commerce experience is a plus
• Passion for e-commerce consumer retail and/or digital marketing is a plus

Hours and Compensation

The anticipated base compensation range for this role will be $68000 - $95000 annually. Compensation will be commensurate with the candidates experience and local market rates.

• Job Type: Full-time
• Pay based on prior experience
• Position will be based out of Santa Monica Los Angeles - in person (Mon-Thurs in office/Friday remote)

Benefits & Perks

• Flexible PTO Sick Days and Wellness Days
• Monthly Social Hours
• Medical Vision and Dental Coverage
• 401K with matching
• $50/month Fitness Reimbursement Up to $1800 in annual wellness benefits
• An environment of collaboration high performance & respect amongst all employees and managers

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O Positiv is proud to be an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status.

O Positiv believes in the power of building a diverse and culturally inclusive team. We seek candidates from all backgrounds to join our teams. Were driven to build a workplace based on inclusive behaviors and equitable systems where all employees can bring their authentic selves feel engaged and share their perspectives as a valued member of O Positiv.