Director, Product Management, IQVIA Digital

IQVIA Digital powers omnichannel healthcare marketing through authenticated privacyenhanced data advanced analytics and cloudnative technology. As the Director of Product Management for Media OS Activation and Endemic Advertising you will drive the strategy roadmap and execution of IQVIAs Endemic HCP advertising product to support the business including ownership of the Endemic Publisher Network which spans elite national healthcare publishers to small specialized medical sites.

You will oversee all platform deployments that enable endemic activation manage integrations across DSPs SSPs ad servers email platforms and identity providers and lead a team responsible for delivering scalable compliant highperformance advertising capabilities. This role requires deep domain expertise in advertising technology email advertising programmatic activation DSP/SSP operations publisher network management and datadriven targeting.

Key Responsibilities

Endemic HCP Advertising Leadership

• Support in the development of overall strategy performance and growth of IQVIAs Endemic HCP advertising business.
• Define and evolve endemicspecific product offerings activation workflows and value propositions.
• Ensure compliant highquality identitydriven activation across endemic channels.

Endemic Publisher Network Management

• Manage and expand IQVIAs Endemic Publisher Network across:
  • Elite national health publishers
  • Midtier medical information hubs
  • Specialty longtail clinical sites
• Oversee publisher onboarding deal structures inventory requirements integrations and data/identity workflows.
• Collaborate with sales and customer support to maintain supply quality compliance transparency and yield performance.

Platform Deployments & Tech Stack Ownership

• Lead platform deployments for Media OS and endemic activation including:
  • Adserver integrations
  • SSP onboarding and configuration
  • DSP integration targeting and delivery pathways
  • Email platform integrations (ESP data pipelines segmentation logic)
  • Identity resolution event tracking and activation data flows
• Ensure deployment readiness scalability and successful adoption across clients and internal teams.

AdTech & Martech Expertise (DSP/SSP/Email)

• Define product requirements for:
  • DSP buying operations (bidding pacing optimization campaign setup)
  • SSP supply operations (inventory management deal IDs PMP execution reporting)
• Own endtoend activation workflows across programmatic and email channels.

Product Strategy & Roadmap

• Build and execute the roadmap for Media OS activation and endemic capabilities.
• Prioritize features based on business value technical feasibility revenue impact and client needs.
• Partner with data science engineering and commercial teams to support omnichannel optimization and measurement.

CrossFunctional Execution

• Collaborate across engineering operations publisher relations GTM and client services to deliver highquality product releases.
• Support commercial organizations with messaging positioning pricing and sales enablement for endemic offerings.

Product Delivery & Predictability

• Create the strategy required for Product Managers and Products Owners to write user stories functional requirements and acceptance criteria.
• Maintain a prioritized backlog aligned with broader business and platform goals.
• Drive structured product discovery to validate concepts reduce risk and improve engineering throughput.

Integrations & Ecosystem Management

• Oversee integration lifecycles for DSPs SSPs ESPs identity partners analytics providers and measurement platforms.
• Ensure seamless operation across adtech systems via testing QA release coordination and ongoing support.

Operational Health

• Partner with platform operations and engineering teams to:
  • Triage incidents
  • Monitor activation and delivery success
  • Improve reliability performance and data integrity
• Feed operational insights back into roadmap prioritization.

Internal Enablement & Thought Leadership

• Provide documentation training internal demos and crossfunctional alignment sessions.
• Champion best practices in adtech endemic media privacy identity and omnichannel activation.

Required Qualifications

• Bachelors degree in technical quantitative or related discipline or equivalent experience.
• 8 years of product management experience ideally in Adtech MarTech or digital media.
• 2-4 years of proven leadership experience managing PMs/POs.
• Strong expertise in:
  • DSP/SSP operations
  • Programmatic advertising
  • Email advertising technologies
  • Data onboarding and audience activation
  • Adserver integrations tracking and measurement
  • Publisher marketplace dynamics
• Experience with SaaS platforms complex integrations and thirdparty vendor management.
• Deep analytical and technical orientation with understanding of data pipelines and event flows.
• Strong communication collaboration and stakeholdermanagement skills.
• Proficiency in Agile methodologies.

Preferred Qualifications

• Experience in healthcare life sciences or other regulated industries.
• Knowledge of HIPAA consentbased targeting and privacyfirst data governance.
• Data Science background preferred

#IQVIADIGITAL

IQVIA is a leading global provider of clinical research services commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at

IQVIA is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability status as a protected veteran or any other status protected by applicable law. is committed to integrity in our hiring process and maintains a zero tolerance policy for candidate fraud. All information and credentials submitted in your application must be truthful and complete. Any false statements misrepresentations or material omissions during the recruitment process will result in immediate disqualification of your application or termination of employment if discovered later in accordance with applicable law. We appreciate your honesty and professionalism.