Digital Marketing Specialist with Advanced SEO Skills
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Job Location:
Monthly Salary:
Experience Required:
Posted on:
22 hours ago
Vacancies:
1 Vacancy
Job Summary
The Aertsens Story:
Aertsen Living is created as a solution to the opaque system of Home Interior market. This purpose is skillfully carried out by a talented team of individuals that deliver dream homes along with an un-tethered customer experience. Our goal is to become a global Home Interior brand is set and locked and so to extend the Aertsen Family. Shooting adrenaline and steaming caffeine welcomes you into the work desk of Aertsen Living.
We are seeking a strategic and performance-driven Digital Marketing Specialist to own the end-to-end content digital growth and performance marketing strategy across platforms. The ideal candidate will blend creativity with data-driven decision-making to drive brand visibility engagement and qualified lead generation while aligning marketing efforts with overall business growth objectives.
Content & Brand Strategy
- Own and execute the overall content and growth strategy across all digital platforms to drive brand awareness engagement and qualified leads.
- Define and maintain brand tone voice and visual direction ensuring consistency across digital and offline touchpoints.
- Plan execute and optimize monthly content calendars across platforms including Instagram Facebook LinkedIn Pinterest Reddit and emerging channels.
- Develop high-quality blog content aligned with SEO strategy and brand positioning.
Manage and update website content via WordPress ensuring SEO best practices performance optimization and content consistency.
Creative Direction & Production
- Conceptualize and lead photoshoots testimonial shoots and video productions including shot planning scripting and post-production direction.
- Provide clear direction on platform-specific video formats and content types based on audience behavior and performance insights.
- Plan and launch monthly video-led campaigns focused on lead generation brand trust and conversions.
- Oversee the creation and quality control of marketing collaterals including social media creatives banners brochures catalogs presentations and on-ground branding materials.
Possess strong understanding of graphic design principles and print branding (brochures flyers hoardings catalogs etc.) to collaborate with designers effectively.
Performance Marketing & Growth
- Plan execute and optimize Meta Ads (Facebook & Instagram) campaigns with expertise in audience targeting creative testing funnel building and CPL optimization.
- Plan execute and scale Google Ads campaigns including Search Display and YouTube with a performance-first approach.
- Analyze campaign performance lead quality CAC and ROI; continuously optimize based on insights and data.
Develop and implement A/B testing strategies across creatives landing pages and campaigns.
Market Intelligence & Business Impact
- Conduct competitive analysis to benchmark brand positioning content strategy and ad performance against industry peers.
- Track market trends platform algorithm updates and emerging content formats to maintain competitive advantage.
- Contribute to business forecasting by analyzing marketing data lead trends seasonal performance and campaign outcomes.
Collaborate closely with sales design and execution teams to ensure campaigns align with revenue targets and business goals.
Requirements
- Proven experience in growth marketing content strategy and performance advertising.
- Strong working knowledge of Meta Ads Manager and Google Ads.
- Experience managing and publishing content on WordPress.
- Understanding of SEO fundamentals and blog content optimization.
- Strong analytical mindset with ability to translate data into actionable strategies.
- Knowledge of branding graphic design principles and print production.
- Excellent communication project management and cross-functional coordination skills.
Educational Qualifications:
- Masters degree in Marketing Communications or related field.
- 3-4 Years of proven digital marketing experience specifically in driving successful SEO campaigns.
- Previous involvement in interior design or related industries is advantageous.
Benefits
- Medical benefits to ensure healthy troopers. We are with you in your tough times.
- A weekend for work-life balance. You work only 5 days a week.
- Provident fund for your long term goals and Health Insurance.
- Blow your steam off with a Vacation-Off 12 days a year we want you to "Eat Pray and Love" a bit.
- Also Did we mention a fun work environment
Required Skills:
Proven experience in growth marketing content strategy and performance advertising. Strong working knowledge of Meta Ads Manager and Google Ads. Experience managing and publishing content on WordPress. Understanding of SEO fundamentals and blog content optimization. Strong analytical mindset with ability to translate data into actionable strategies. Knowledge of branding graphic design principles and print production. Excellent communication project management and cross-functional coordination skills.
Required Education:
Masters degree in Marketing Communications or related field.3-4 Years of proven digital marketing experience specifically in driving successful SEO involvement in interior design or related industries is advantageous.
Company Industry
IT Services and IT Consulting
Key Skills
- Linkbuilding
- SEO Tools
- Keyword Research
- Google Analytics
- CSS
- Conversion Optimization
- HTML5
- SEM
- Google Search Console
- SEO
- Omniture
- Wordpress
