Marketing Programs Manager Maternity Cover (18 Months)

The Role

We are looking for an execution-focused Marketing Programs Manager to drive high-impact multi-channel campaigns across EMEA LATAM and Canada.

This is a hands-on role responsible for turning international strategy into measurable pipeline through webinars email and nurture content syndication blogs social and owned and third-party events.

You will work closely with ABM Channel/Partners Sales and LDR/BDR teams to ensure campaigns are localised executed flawlessly extended through partners and converted into meetings and pipeline.

What Youll Own

Integrated Campaign Execution

• Plan and execute end-to-end international campaigns across email nurture webinars blogs social events and syndication.
• Manage timelines stakeholders and delivery across multiple regions.
• Track performance and optimise for pipeline impact.

Localisation & Regional Adaptation

• Adapt global campaigns for EMEA LATAM and Canada.
• Ensure messaging reflects local language cultural nuance regulatory needs and market priorities.
• Manage translation and regional review workflows where required.

Webinars & Virtual Programmes

• Own webinar strategy and execution from topic development to follow-up.
• Drive registration attendance and post-event meeting conversion.

Email & Nurture

• Build segmented email campaigns and multi-step nurture journeys.
• Continuously test and optimise for engagement and conversion.

Content Syndication & Lead Generation

• Manage 3rd-party syndication vendors and targeting criteria.
• Monitor CPL lead quality and downstream conversion.

Content Blogs & Social

• Create campaign messaging and assets including emails landing pages outreach copy and toolkits.
• Lead blog production aligned to campaign themes.
• Drive social amplification to increase engagement and registrations.

Events & Partner Extension

• Promote owned and 3rd-party events with measurable outcomes.
• Extend campaigns through partners using scalable Campaign in a Box toolkits.

ABM & Sales Alignment

• Support ABM outreach creation for priority accounts.
• Align tightly with LDR/BDR teams to ensure strong follow-up speed-to-lead and meeting conversion.
• Maintain closed-loop reporting to improve performance.

What You Bring

• 5 years experience in integrated marketing demand generation or field marketing.
• Proven success executing multi-channel campaigns across international markets.
• Strong experience with webinars email marketing nurture and lead generation programmes.
• Experience managing content syndication and 3rd-party vendors.
• Confident content creator with strong copywriting skills.
• Experience localising campaigns across regions.
• Highly organised performance-driven and comfortable working cross-functionally.
• Experience with some of the marketing technology Five9 utilises Marketo Zoom for webinars 6sense Folloze
• Strong analytical skills with the ability to measure report and optimise campaign performance.

18-Month Fixed Term Contract (Maternity Cover)