Media Planning Associate Director

AboutWPP Media

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AboutEssenceMediacom:A LeadingWPP MediaBrand

Role Summary and Impact

The Media Planning Account Director works within a team of media planners with 1-3 direct reports inspiringinnovationand great thinking. Role willinclude:Strategic thinking forecasting weekly reportingreviewsand campaign PCAs or QBRs. They will work with the team to ensure communication to the client is clear compelling and of a high standard. The candidate will hold close client relationships and work alongside Client Services as the primary face of Essences acquisition media planning product for those clients. They will beultimately responsiblefor campaign performance and the delivery of business-enhancing innovation. They will foster strong external relationships and keep a close eye on the market to ensure new opportunities and research are reviewed and implemented for the benefit of their clients.

You will be a key player in the planning team for Google Ads defining contextual layers and precision of budgets across channels and to help evolve best practice including pushing the adoption ofemergingtechnologies leading the development and deployment of planning frameworks and the main POC for clients from planning. Managing the team to deliver planning and buying of activity.

Some of the thingswedlike you to do:

• Be the point of contact for Planning across junior andmid levelclients lead weekly meetings with clients and presentations.
• Oversee and quality assure all deliverables produced by junior team members.
• Ensure the delivery ofhigh qualitystrategic presentations actionable weekly reporting insightful post campaignanalysisand clear briefs to Activation.
• Deliver clear and compelling rationale to support media investment recommendations and to evidence campaign performance versus expected outcomes.
• Work with Activation and Analytics to design the test and learn framework for assigned campaigns.
• Take responsibility for the performance of assigned media budgets against intended outcomes.
• Be a point of escalation for team issues (within and outside the team).
• Contribute to internal thought leadership and team process/workflow enhancement increasing work quality making us more efficient and increasing Essential satisfaction.
• Set the quality standard for one or more planning deliverables per year improving them over time via team/client feedback and incorporation of evolving external context.

Management Responsibility:

• Motivate a team leading by example while coaching juniors.
• Providetimelyand actionable feedback to aid in team development and improvement.
• Strong spreadsheet capability isa must with a strong handle on using formulas and ideally able to use AI to build scripts.
• Monitor and support Essential satisfaction across client teamsidentifyingand implementing ways tomaintainor increase satisfaction.
• Foster strong working relationships across the client team tofacilitateflawless execution of plans.
• Communicate effectively across all levels of the team.
• Understand when to escalate issues to managers.
• Calculate the workload implication of new campaigns and feed into resource management.
• Provide awareness and recognition for jobs well done.

Skills and Experience

AtWPP Media we believe in the power of our culture and our elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embraceWPP &WPP Mediassharedcorevalues:

• BeExtraordinarybyLeading CollectivelytoInspire transformational Creativity.
• Create anOpenenvironment byBalancing People and Client ExperiencesbyCultivating Trust.
• LeadOptimisticallybyChampioning Growthand DevelopmenttoMobilize the Enterprise.
• Experience in a digital media agency.
• Ability to work in a team environment that promotes collaboration; but also capable of working independently when needed.
• Exceptional verbal & written communication skills - ability to think on your feet.
• Strong analytical skills - ability to analyze raw dataidentifytrue insight and develop actionable recommendations. A natural affinity with numbers isa must.
• Strong interpersonal skills able to forge strong relationships and influence clientspartnersand colleagues alike.

Life atWPP Media& Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work andwerejust as committed to employee growth as we are to responsible media Mediaemployees can tap into the globalWPP Media& WPP networks to pursue their passions grow their networks and learn at thecutting edgeof marketing and advertising. We have a variety of employee resource groups and host frequent in-office eventsshowcasingteam wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Mediais an equal opportunity employer and considers applicants for all positions without discrimination or regard toparticular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens whenweretogether fostering creativity collaboration and a hybrid approach with teams in the office around four days a week. If yourequireaccommodations or flexibility please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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