Paid Search Account Director MSCGS (Maternity Cover)

About WPP Media

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About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As Growth Architects we drive growth that benefits all stakeholders better for people planet and business by using media with intention. This approach creates more meaningful connections with consumers increases consumer trust in the brand and delivers better outcomes for all stakeholders.

Role Summary and Impact

A role exists in Mindshares Channels and Solutions within a growing Paid Search specialist team. We are looking for an experienced Paid Search Account Director who will play an instrumental role in further development of our offering by taking ownership of the ongoing client engagement managing a team of Paid Search AMs and AEs and support the Channel Management Business Director to implement the strategic vision of the account and this role you will also work closely with other sister agencies in the network creative agencies data teams etc.

Developing our product

• Take ultimate responsibility for the output of your team bothclientfacing and operational
• Be the central client contact for your client portfolio dealing at Director level and above with senior management within the client and agency organization
• Apply best practice rigor to the execution of Paid Search campaigns
• Maintain a forward thinking and innovative approach in the development of paid search activity
• Attend all important internal and external client meetings; provide outstanding levels of client service in a proactive manner
• Establish strong working and communication processes with all Outcomes and digital teams to provide guidance tofacilitateexceptional integrated digital campaigns
• Understanding of the services delivered by the Channels and Solutions team and their benefits

Raising our profile

• Keep up to date with industry developmentsin order tooffer POVs
• Become an expert in all Paid Search services offered by Mindshare
• Build a reputation as a trusted senior advisor for internal and external stakeholders

Inspiring our people

• Take responsibility for your teams development and career progression within the agency
• Review the quality of team output and takeappropriate actionto improve delivery
• Play an active role in the recruitment and interviewing process to build strong teams

Driving our process

• Develop ways of working that maximize client output whilst minimizing operational input
• Ensure briefing planning and finance processes are strictly adhered to by the team

Ensuring ourprofitability

• Increase Paid Search spends of existing client base by proving the value of the channel
• Surface out-of-scope services to increase mindshare revenue streams
• Be commercially minded ensuring effective management of available resources;maintainawareness of all scopes of work for your client portfolio

Skills and Experience

The ideal candidate will be expected to use their own initiative in setting up processes and expectations for the search team within the client hub. You will be expected to lead by example growing the client base by upselling new services and contributing to team PR opportunities.

Essential Criteria

• Demonstrable experience in managing large Paid Searchaccounts.
• Experience managingteams.
• Expertknowledge of Google Ads (including YouTube)Microsoft Advertising SA360
• Demonstrable experience of managing multiple stakeholders/projects simultaneously
• Understanding of how biddable channels fit into the wider digital marketing mix and how itimpacts/ isimpactedby otherchannels.
• Fully confident in use of Excel including pivot tables reporting and analysisuses and PowerPoint.
• Excellent written and verbal communicationand confidence presenting
• Cool under pressure a people person who can work with clients and internal teams togreateffect.
• Proactive individual able to bringnew ideasto the table in areas such as activation team processes client processes technology &automation.
• Developed understanding of tracking automation and attribution.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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