Senior Paid Media Search Strategist

About the Role 

SiaX is looking for a Paid Search Strategist to lead the end-to-end strategy and execution of high-performance SEM campaigns while serving as the primary point of contact for our clients. This role is dedicated to the Search ecosystemincluding Google Ads Microsoft Ads and App store environments. You will be responsible for moving beyond basic keyword management to implement advanced smart bidding automation and data-driven testing that directly fuels client growth. This role goes beyond channel execution it requires critical thinking proactive problem-solving and the ability to connect paid media performance directly to business growth. Youll partner closely with Growth Creative Analytics and Account teams to ensure campaigns are not just optimized but continuously evolving through innovation A/B testing and strategic foresight.  

Your Impact  

• Strategic Growth : Lead the strategy and execution of paid search campaigns across Google Ads Microsoft Ads and app ecosystems aligning media investment with client business goals and full-funnel performance. 

• Planning Plan build and manage SEM media plans based on growth forecasts to hit Goals/KPIs set by client. You will lead the end-to-end strategic planning of paid search campaigns building full-funnel search roadmaps. This involves developing granular keyword architectures and query mapping strategies that align media investment with specific client business goals and seasonal demand. 

• Optimization: Build and manage granular campaign structures including keyword segmentation ad copy testing and bidding strategy to maximize efficiency and return on spend.  

• Automation: Collaborate with Ad Tech and Product teams to implement smart bidding strategies feed-based automations and scripts that scale performance and reduce manual optimization.  

• Conversion Tracking: Own the end-to-end process from implementation of tags/conversion events to troubleshooting if required and partner (where necessary) with Analytics and Tech to ensure data integrity through clean tagging conversion tracking and attribution modeling across GA4 GTM and CRM integrations 

• Performance Reporting : You will serve as the primary strategic voice for paid search performance transforming complex campaign data into clear executive-level narratives that bridge the gap between technical metrics and business growth. This role requires the ability to lead weekly client meetings and presentations where you will identify trends explaining performance drivers and forecasting growth opportunities. You are responsible for ensuring that all reporting is both actionable and consultative fostering a high level of client trust by consistently demonstrating how search strategies directly impact their bottom-line objectives.  

• Cross-Functional collaboration: Work alongside Creative SEO Analytics and Account teams to ensure paid search efforts complement broader digital marketing initiatives.  

• Continuous Innovator: Stay ahead of algorithm updates automation advancements and beta opportunities across Google and Microsoft to keep campaigns at the leading edge.  

What Success Looks Like  

• Campaigns consistently exceed KPIs for ROI CPA and conversion volume across Google and Microsoft ecosystems.  

• Budget pacing bid automation and targeting frameworks operate seamlessly maintaining efficiency and accuracy at scale.  

• Conversion tracking and reporting deliver clear actionable insights tied directly to business outcomes.  

• Search strategies evolve continually through structured testing data analysis and platform innovation.  

• Clients and internal stakeholders view you as a trusted advisor who connects media performance to real business growth.  

• Documentation testing roadmaps and optimization playbooks establish replicable best practices for the broader team. 

Qualifications :

• 5 years of experience managing paid search campaigns ideally within an agency or performance marketing environment.  

• Deep platform expertise across Google Ads Microsoft Ads YouTube and app ecosystems (Apple Search Ads Google UAC etc.).  

• Strong understanding of keyword architecture query mapping bidding models and conversion tracking.  

• Proven experience managing multi-million-dollar paid search budgets with accountability for CPA ROAS and ROI performance.  

• Proficiency in automation tools and scripts (e.g. SA360 Skai Marin or in-house API-based solutions).  

• Advanced analytical skills with the ability to translate campaign data into meaningful insights and business recommendations.  

• Experience designing and executing A/B tests across ad copy landing pages and bidding strategies.  

• Familiarity with GA4 Google Tag Manager attribution modeling and feed-based automation. 

Additional Information :

Sia is a next-generation global management consulting group. Founded in 1999 we were born digital. Today our strategy and management capabilities are augmented by data science enhanced by creativity and driven by responsibility. Were optimists for change and we help clients initiate navigate and benefit from transformation. We believe optimism is a force multiplier helping clients to mitigate downside and maximize opportunity. With expertise across a broad range of sectors and services our 3000 consultants serve clients worldwide from 48 locations in 19 countries. Our expertise delivers results. Our optimism transforms outcomes. 

Compensation & Benefits 

We believe in supporting our team professionally and personally. Heres a snapshot of the comprehensive benefits youll enjoy as part of Sia. 

Competitive Compensation 

• Annual base salary range at $130000-$150000 commensurate with experience and qualifications

• Annual performance based discretionary bonus 

Robust Health Coverage 

• 3 Medical plans  

• Dental and Vision  

• Life AD&D and other voluntary insurance  

Tax-Advantaged Accounts 

• 401K retirement plan 

• 4% matching and 100% vested upon enrollment 

• Health Savings Account (HSA) 

• Flexible Spending Account (FSA)  

• Health Dependent Care Commuter 

Family Friendly Benefits  

• 100% paid parental leave for all new parents with eligible tenure 

• Building Healthy Families program if enrolled through Medical plan 

Time Off to Recharge 

• Generous Paid Time Off (PTO) policy 

• 9 company holidays plus 1 floating holiday  

Extras that Make Life Easier 

• College savings and student loan repayment assistance 

• Monthly cell phone stipend 

• Access to wellness programs at no cost if enrolled through Medical plan including: 

  • Gym membership reimbursement 

  • LiveHealth Online virtual care 

  • Personalized support from a Well-being Coach  

• Employee Assistance Program at no cost 

  • Free confidential counseling and emotional support services  

  • On-demand access to Emotional Well-being resources (ranging from relaxation techniques to stress management)  

Diversity Equity Inclusion & Belonging 

At Sia we believe in fostering a diverse equitable and inclusive culture where our employees and partners are valued and thrive in a sense of belonging. We are committed to recruiting and developing a diverse network of employees and investing in their growth by providing unique opportunities for professional and cultural immersion. Our commitment toward inclusion motivates dynamic collaboration with our clients building trust by creating an inclusive environment of curiosity and learning which affects lasting impact. Please visit our website for more information.  

Sia is an equal opportunity employer. All aspects of employment including hiring promotion remuneration or discipline are based solely on performance competence conduct or business needs. 

Office Workplace Guidelines  

Sia is committed to providing a flexible workplace environment that supports client business and market needs. Consultants located in our primary market office locationsNew York City Charlotte Seattle and San Franciscoare expected to live within a reasonable commuting distance and attend the office at least three days per week. For Consultants outside of our primary markets we can offer more flexible in-person requirements in accordance with your location. 

Work Authorization & Sponsorship 

At this time Sia does not intend to pursue employment with applicants who will require now or in the future visa by our company for work authorization in the United States (i.e. H1-B visa F-1 visa (OPT) TN visa or any other non-immigrant status).

Remote Work :

No

Employment Type :

Full-time