Marketing Director
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Job Location:
Monthly Salary:
Posted on:
13 hours ago
Vacancies:
1 Vacancy
Job Summary
As Marketing Director at PSI you will be at the forefront of shaping and elevating our global brand leading a talented marketing team across multiple channels and regions. This is a hands-on strategic role where you will drive initiatives across thought leadership content strategy PR employment branding and regional marketing strategy collaborating closely with global stakeholders. You will work in close partnership with senior leadership to align on global brand positioning and shared initiatives while owning execution and strategy across Europe and APAC. This role offers the opportunity to combine creativity strategy and leadership to make a tangible impact on PSIs growth and reputation worldwide.
This position is based in our Milan Italy office with flexibility for a hybrid work schedule.
Key Responsibilities:
- Builds develops and mentors Marketing team
- Participates in department resource allocation workload evaluation and utilization
- Participates in performance evaluation facilitation of professional development and career advancement of Marketing staff
- Leads marketing strategy development and execution for Europe and APAC including PR strategy thought leadership content direction and regional brand initiatives
- Selects marketing vendors and oversees their performance
- Co-develops marketing strategies encompassing both external marketing and internal communications
- Implements brand positioning messaging and visual identity across all channels
- Oversees various PSI events including conferences
- Oversees lead generation programs
- Oversees promotion of PSI content
- Oversees digital marketing initiatives including website optimization SEO/SEM email marketing and social media
- Contributes to market research and competitive analysis to identify market trends customer needs and opportunities for differentiation
Qualifications :
- Bachelors degree required; MBA or Masters preferred
- Experience in life sciences strongly preferred within a CRO or clinical trials environment; strong understanding of clinical research processes
- Proven track record in PR branding and raising company visibility across global markets and industry events
- Minimum 7 years of marketing leadership experience and at least 5 years of B2B marketing experience including strategy development and execution
- Strong experience in thought leadership development content strategy and creative writing for complex scientific or technical audiences
- Demonstrated success in managing teams delivering projects on time and building marketing processes in a fast-paced evolving environment
- Experience working in a global cross-regional context with the ability to collaborate effectively across cultures and time zones
- Strong strategic mindset - able to define marketing priorities measure impact and partner with business development to drive growth
- Exceptional communication and leadership skills with empathy and the ability to inspire trust and engagement across teams
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
About Company
PSI is a leading full-service global Contract Research Organization whose key strength is predictable patient enrollment across multiple therapeutic areas. PSI is known in the industry as a CRO focused on on-time project delivery. This is achieved through investing substantial effo ... View more
